Robert Ayres
Encyclopedia
Robert Underwood Ayres, American-born physicist and economist. His career has focused on the application of physical ideas, especially the laws of thermodynamics
Thermodynamics
Thermodynamics is a physical science that studies the effects on material bodies, and on radiation in regions of space, of transfer of heat and of work done on or by the bodies or radiation...

, to economics
Economics
Economics is the social science that analyzes the production, distribution, and consumption of goods and services. The term economics comes from the Ancient Greek from + , hence "rules of the house"...

; a long-standing pioneering interest in material flows and transformations (industrial ecology
Industrial ecology
Industrial Ecology is the study of material and energy flows through industrial systems. The global industrial economy can be modeled as a network of industrial processes that extract resources from the Earth and transform those resources into commodities which can be bought and sold to meet the...

 or industrial metabolism
Industrial metabolism
Industrial metabolism was first proposed by Robert Ayres as "the whole integrated collection of physical processes that convert raw materials and energy, plus labour, into finished products and wastes..." The goal is to study the flow of materials through society in order to better understand the...

) - a concept which he originated. He has most recently been challenging held ideas on the economic theory of growth
Economic growth
In economics, economic growth is defined as the increasing capacity of the economy to satisfy the wants of goods and services of the members of society. Economic growth is enabled by increases in productivity, which lowers the inputs for a given amount of output. Lowered costs increase demand...

.

Career

Trained as a physicist at the University of Chicago
University of Chicago
The University of Chicago is a private research university in Chicago, Illinois, USA. It was founded by the American Baptist Education Society with a donation from oil magnate and philanthropist John D. Rockefeller and incorporated in 1890...

, University of Maryland
University of Maryland, College Park
The University of Maryland, College Park is a top-ranked public research university located in the city of College Park in Prince George's County, Maryland, just outside Washington, D.C...

, and King's College London
King's College London
King's College London is a public research university located in London, United Kingdom and a constituent college of the federal University of London. King's has a claim to being the third oldest university in England, having been founded by King George IV and the Duke of Wellington in 1829, and...

 (PhD in Mathematical Physics), Ayres has dedicated his entire professional life to advancing the environment, technology and resource end of the sustainability
Sustainability
Sustainability is the capacity to endure. For humans, sustainability is the long-term maintenance of well being, which has environmental, economic, and social dimensions, and encompasses the concept of union, an interdependent relationship and mutual responsible position with all living and non...

 agenda. His major research interests include technological change, environmental economics
Environmental economics
Environmental economics is a subfield of economics concerned with environmental issues. Quoting from the National Bureau of Economic Research Environmental Economics program:...

, "industrial metabolism" and "eco-restructuring". He has worked at the Hudson Institute
Hudson Institute
The Hudson Institute is an American think tank founded in 1961, in Croton-on-Hudson, New York, by futurist, military strategist, and systems theorist Herman Kahn and his colleagues at the RAND Corporation...

 (1962–67), Resources for the Future Inc (1968) and International Research and Technology Corp (1969–76). From 1979 until 1992 he was Professor of Engineering and Public Policy at Carnegie-Mellon University, Pittsburgh, PA, except for two years (and six summers) on leave at the International Institute for Applied Systems Analysis (IIASA) in Laxenburg Austria. In 1992 he moved to the international business school INSEAD
INSEAD
INSEAD is an international graduate business school and research institution. It has campuses in Europe , Asia , and the Middle East , as well as a research center in Israel...

 in Fontainebleau, France as Sandoz (later Novartis) Professor of Environment and Management. Since his formal retirement in 2000 he has been Jubilee Visiting Professor (2000–2001)and king Karl Gustav XVII professor of environmental science (2004–2005) at Chalmers Institute of Technology Gothenburg (Sweden). He is currently an Institute Scholar at IIASA.

He remains an active researcher. He has written or co-authored 17 books, edited or coedited another dozen books, written or co-authored more than 200 journal articles and book chapters not to mention many unpublished reports, on subjects ranging from environmental effects of nuclear war
Nuclear warfare
Nuclear warfare, or atomic warfare, is a military conflict or political strategy in which nuclear weaponry is detonated on an opponent. Compared to conventional warfare, nuclear warfare can be vastly more destructive in range and extent of damage...

 to theoretical economics. But most of his life-work is interdisciplinary. He was a major pioneer of a new field, sometimes called Industrial Metabolism or Industrial Ecology
Industrial ecology
Industrial Ecology is the study of material and energy flows through industrial systems. The global industrial economy can be modeled as a network of industrial processes that extract resources from the Earth and transform those resources into commodities which can be bought and sold to meet the...

. He has contributed to futures studies, technological forecasting, transportation and energy studies, material flow studies (`dematerialization'),environmental technology, environmental economics
Environmental economics
Environmental economics is a subfield of economics concerned with environmental issues. Quoting from the National Bureau of Economic Research Environmental Economics program:...

, thermodynamics and economics, and the theory of economic growth
Economic growth
In economics, economic growth is defined as the increasing capacity of the economy to satisfy the wants of goods and services of the members of society. Economic growth is enabled by increases in productivity, which lowers the inputs for a given amount of output. Lowered costs increase demand...

. http://www.insead.edu/facultyresearch/faculty/profiles/rayres/ Source]

Here taken from one of his books Turning Point: The End of the Growth Paradigm (London: Earthscan, 1998) is a clue to his thinking:
There is a potential for confusion here between technological progress and "progress" in the more general, even more undefined sense. Along with many others, I have long tended carelessly to equate economic growth with that kind of undefined progress. Though aware of the difference, I nevertheless assumed for convenience that the one is virtually a surrogate for the other. The time has come to try to sort out this confusion.

In a certain simplistic sense the difference between growth and progress is all too obvious: It is the difference between "more" and "better". In challenging the growth paradigm itself I am not assuming that growth necessarily means "more" physical goods. Far from it, I insist that the true measure of economic output is not the quantity of goods produced, but the quality and value of final services provided to the consumer. What is most wrong about the "growth syndrome" is not its tendency to consume material resources (as Barry Commoner
Barry Commoner
Barry Commoner is an American biologist, college professor, and eco-socialist. He ran for president of the United States in the 1980 US presidential election on the Citizens Party ticket. He was also editor of Science Illustrated magazine.-Biography:Commoner was born in Brooklyn...

, for instance, assumed). What is wrong with it is that growth of the kind now occurring in the US and Europe is no longer making people happier or improving their real standard of living.

It is possible to have economic growth
Economic growth
In economics, economic growth is defined as the increasing capacity of the economy to satisfy the wants of goods and services of the members of society. Economic growth is enabled by increases in productivity, which lowers the inputs for a given amount of output. Lowered costs increase demand...

- in the sense of providing better and more valuable services to ultimate consumers - without necessarily consuming more physical resources. This follows from the fact that consumers are ultimately not interested in goods per se but in the services those goods can provide. The possibility of de-linking economic activity from energy and materials ("dematerialization") has been one of the major themes of my professional career.

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