Riverside Fox Theater
Encyclopedia
The Riverside Fox Theater, also known as the Fox Performing Arts Center, was built in 1929, and is a Spanish Colonial Revival style building in the heart of downtown Riverside, California
. The theater is the centerpiece of Riverside's Arts & Culture initiative and underwent a major renovation and restoration to become a regional performing arts facility. Renovation was completed in the Fall 2009, with a grand-reopening in January 2010.
The theater is best known for being the first theater to preview the 1939 film" Gone With the Wind
".
, Adolph Ramish, and Sol Lesser. This partnership constructed neighborhood theaters in the Southern California area throughout the 1920s. In 1928, this group sold a controlling interest to William Fox
of Fox Studios and the corporation became known as Fox West Coast Theaters. This alliance with Fox created a seamless production to distribution system for the film industry. The partnership was short-lived, however, due to both antitrust regulations and Fox's own financial difficulties. The corporation went into bankruptcy in the early 1930s. The theater came under control of the Skouras Brothers
in 1932 and became part of the National Theaters chain, the largest and most successful theater chain in US history.
Throughout the 1930s and 1940s, the Fox Theater was used by the Hollywood-based film industry to show previews of future releases before final editing. Riverside was considered a useful preview site because it represented, demographically, small town America. By previewing their future releases in Riverside, the film companies believed they could register the reaction to their movie within the country's largest viewing demographic without having to travel too far.
, the building served as a makeshift dormitory after the soldiers from the nearby military bases filled the city's available sleeping spaces. Manager Roy Hunt allowed the soldiers to sleep on the thick carpets of the lobby and auditorium. In 1942, the Fox Theater converted its stage and surrounding dressing rooms into a 536-person secondary theater named the "Lido," which served as a "second-run" film house for headline pictures. Alterations and additions to the original design included the small secondary theater in the former stage house, alterations to the proscenium and various new sound absorption finishes in the auditorium.
After World War II, changing demographics and fading fortunes of the surrounding neighborhood combined to decrease the viability of the Fox Theater. In 1978, the theater was acquired by Walnut Properties who used the main auditorium to show Spanish language films, while the Lido Theater became the "Pussycat Theater
" where adult films were shown.
Determined eligible for entry to the National Register of Historic Places, the Fox Theater, located at the intersection of Mission Inn Avenue and Market Street, is today recognized as an important locale in the history of motion pictures.
Riverside, California
Riverside is a city in Riverside County, California, United States, and the county seat of the eponymous county. Named for its location beside the Santa Ana River, it is the largest city in the Riverside-San Bernardino-Ontario metropolitan area of Southern California, 4th largest inland California...
. The theater is the centerpiece of Riverside's Arts & Culture initiative and underwent a major renovation and restoration to become a regional performing arts facility. Renovation was completed in the Fall 2009, with a grand-reopening in January 2010.
The theater is best known for being the first theater to preview the 1939 film" Gone With the Wind
Gone with the Wind (film)
Gone with the Wind is a 1939 American historical epic film adapted from Margaret Mitchell's Pulitzer-winning 1936 novel of the same name. It was produced by David O. Selznick and directed by Victor Fleming from a screenplay by Sidney Howard...
".
History
The Riverside Fox Theater was designed by Los Angeles-based architects Clifford Balch and engineer Floyd E. Stanberry, who were responsible for designing many of the "West Coast Theaters," and later, Fox Theaters. The theater was part of a chain of West Coast theaters built by Abe and Mike GoreMike Gore
Mike Gore is a movie theater owner who received a star on the Hollywood Walk of Fame for his work in Motion pictures. His star is located in the sidewalk in front of 6315 Hollywood Blvd....
, Adolph Ramish, and Sol Lesser. This partnership constructed neighborhood theaters in the Southern California area throughout the 1920s. In 1928, this group sold a controlling interest to William Fox
William Fox (producer)
William Fox born Fried Vilmos was a pioneering Hungarian American motion picture executive who founded the Fox Film Corporation in 1915 and the Fox West Coast Theatres chain in the 1920s...
of Fox Studios and the corporation became known as Fox West Coast Theaters. This alliance with Fox created a seamless production to distribution system for the film industry. The partnership was short-lived, however, due to both antitrust regulations and Fox's own financial difficulties. The corporation went into bankruptcy in the early 1930s. The theater came under control of the Skouras Brothers
Spyros Skouras
Spyros Panagiotis Skouras was an American motion picture pioneer and movie executive who was the president of the 20th Century Fox from 1942 to 1962...
in 1932 and became part of the National Theaters chain, the largest and most successful theater chain in US history.
Throughout the 1930s and 1940s, the Fox Theater was used by the Hollywood-based film industry to show previews of future releases before final editing. Riverside was considered a useful preview site because it represented, demographically, small town America. By previewing their future releases in Riverside, the film companies believed they could register the reaction to their movie within the country's largest viewing demographic without having to travel too far.
World War II and later years
During World War IIWorld War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
, the building served as a makeshift dormitory after the soldiers from the nearby military bases filled the city's available sleeping spaces. Manager Roy Hunt allowed the soldiers to sleep on the thick carpets of the lobby and auditorium. In 1942, the Fox Theater converted its stage and surrounding dressing rooms into a 536-person secondary theater named the "Lido," which served as a "second-run" film house for headline pictures. Alterations and additions to the original design included the small secondary theater in the former stage house, alterations to the proscenium and various new sound absorption finishes in the auditorium.
After World War II, changing demographics and fading fortunes of the surrounding neighborhood combined to decrease the viability of the Fox Theater. In 1978, the theater was acquired by Walnut Properties who used the main auditorium to show Spanish language films, while the Lido Theater became the "Pussycat Theater
Pussycat Theater
The Pussycat Theaters were a chain of porn theaters in the 1960s to the 1980s. Pussycat Theaters had 47 locations in California. They were known for their cat-girl logo.-History:...
" where adult films were shown.
Determined eligible for entry to the National Register of Historic Places, the Fox Theater, located at the intersection of Mission Inn Avenue and Market Street, is today recognized as an important locale in the history of motion pictures.