Right Guard
Encyclopedia
Right Guard is a brand of deodorant
Deodorant
Deodorants are substances applied to the body to affect body odor caused by bacterial growth and the smell associated with bacterial breakdown of perspiration in armpits, feet and other areas of the body. A subgroup of deodorants, antiperspirants, affect odor as well as prevent sweating by...

 for men. It is also a brand of shower gel
Shower gel
Shower gel or shower cream is the general term for a substance similar to liquid soap, which is used for cleaning yourself during a shower. Most commercial shower gels do not contain any saponified oil however, instead being products of petroleum...

. It is manufactured by the Dial Corporation unit of Henkel
Henkel
Henkel AG & Co. KGaA is an multinational company headquartered in Düsseldorf, Germany.The company operates in three business areas: Home Care , Personal Care ,...

 of North America, which acquired the brand in 2006 as a condition for Procter & Gamble's Gillette acquisition because P&G has other deodorant brands such as Old Spice
Old Spice
Old Spice is a prominent American brand of male grooming products. It is manufactured by Procter & Gamble, which acquired the brand in 1990 from the Shulton Company.-History:...

.

Right Guard is the second largest brand in the male deodorant category. The Gillette Company introduced Right Guard as the first aerosol
Aerosol spray
Aerosol spray is a type of dispensing system which creates an aerosol mist of liquid particles. This is used with a can or bottle that contains a liquid under pressure. When the container's valve is opened, the liquid is forced out of a small hole and emerges as an aerosol or mist...

 antiperspirant in the early 1960s. Since then, Right Guard has launched many new items and can be found in numerous antiperspirant deodorant forms.

Marketing

Right Guard is positioned for the sports enthusiast, as seen throughout its advertising during the late 1980s through late 1990s. Professional athletes such as Marvin Hagler
Marvin Hagler
Marvelous Marvin Hagler , is a former professional boxer who was undisputed world middleweight champion between 1980 and 1987. Hagler holds the distinction of having the highest KO% of all middleweight champions at 78%...

, Hulk Hogan
Hulk Hogan
Terrance Gene "Terry" Bollea , better known by his ring name Hulk Hogan, is an American Semi-retired professional wrestler, actor, television personality, and musician currently signed to Total Nonstop Action Wrestling ....

, Charles Barkley
Charles Barkley
Charles Wade Barkley is a former American professional basketball player. Nicknamed "Sir Charles" and "The Round Mound of Rebound", Barkley established himself as one of the National Basketball Association's most dominating power forwards...

, Brett Favre
Brett Favre
Brett Lorenzo Favre is a former American football quarterback who spent the majority of his career with the Green Bay Packers of the National Football League . He was a 20-year veteran of the NFL, having played quarterback for the Atlanta Falcons , Green Bay Packers , New York Jets and Minnesota...

, Scottie Pippen
Scottie Pippen
Scottie Maurice Pippen is a retired American professional basketball player who played in the National Basketball Association . He is most remembered for his time with the Chicago Bulls, with whom he was instrumental in six NBA Championships and their record 1995–96 season of 72 wins...

, Wayne Gretzky
Wayne Gretzky
Wayne Douglas Gretzky, CC is a Canadian former professional ice hockey player and former head coach. Nicknamed "The Great One", he is generally regarded as the best player in the history of the National Hockey League , and has been called "the greatest hockey player ever" by many sportswriters,...

, and Vladislav Tretiak
Vladislav Tretiak
Vladislav Aleksandrovich Tretiak, MSM is a former goaltender for the Soviet Union's national ice hockey team. Considered to be one of the greatest goaltenders in the history of the sport, he was voted one of six players to the International Ice Hockey Federation's Centennial All-Star Team in a...

 were featured in Right Guard TV commercials during this time. In 2008, Right Guard became the Official Deodorant of the NBA continuing its path of sports and athlete advertising. That same year, Right Guard also became a partner with Chris Paul
Chris Paul
Christopher Emmanuel Paul is an American professional basketball point guard for the New Orleans Hornets.Paul was born and raised in North Carolina. Despite only playing two varsity basketball seasons in high school, he was a McDonald's All-American and accepted a scholarship with nearby Wake...

, a point guard for the New Orleans Hornets.

Products

Right Guard comes in multiple forms: invisible solid, deodorant stick, clear gel, aerosol, and clear stick.
Right Guard has three sub-brands, Total Defense 5, Sport and Clinical.

RIGHT GUARD TOTAL DEFENSE 5
Product Type Available Scents
PowerStripe Invisible Solid Fresh Blast, Arctic Refresh, Fast Break, Power Play
PowerGel Fresh Blast, Arctic Refresh, Fast Break
Clear Stick Fresh Blast, Cool Peak


RIGHT GUARD SPORT
Product Type Available Scents
Invisible Solid Fresh, Cool, Active
Clear Gel Fresh, Cool, Active
Deodorant Stick Fresh, Cool
Aerosol Antiperspirant Fresh, Unscented, Powder Dry
Aerosol Deodorant Original

RIGHT GUARD CLINICAL
Product Type Available Scents
Invisible Solid Ultimate Fresh
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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