Ridgeback http://www.ridgeback.co.uk is a brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 of cycles

Bicycle

A bicycle, also known as a bike, pushbike or cycle, is a human-powered, pedal-driven, single-track vehicle, having two wheels attached to a frame, one behind the other. A person who rides a bicycle is called a cyclist, or bicyclist....

 under the Madison Brand http://www.madison.co.uk which in turn is part of the H. Young group of companies. Madison, based in Stanmore

Stanmore

Stanmore is a suburban area of the London Borough of Harrow, in northwest London. It is situated northwest of Charing Cross. The area is home to Stanmore Hill, one of the highest points of London, high.-Toponymy:...

, London, also owns the Genesis and Saracen http://www.saracen.co.uk brands of cycles.

The Ridgeback brand name was first used on a mass-produced mountain bike imported into the UK during the start of the mountain bike boom of the 1980s. It was one of the first mountain bikes to be marketed in the UK, and was a copy of the designs then becoming popular in America. Later the range of bicycles marketed using the Ridgeback name expanded to include several other types of bicycle, but not including higher spec models.

External links

• http://www.ridgeback.co.uk
• http://www.hyoung.co.uk/madison.html
• http://www.madison.co.uk