Ride for Heart
Encyclopedia
The Ride for Heart is a charity bicycle ride organized by the Heart and Stroke Foundation of Ontario and sponsored by Becel
Becel
Becel is a brand of margarine produced by Unilever and sold in a number of countries, including Belgium, Brazil, Canada, Denmark, Estonia, Finland, Germany, Greece, the Netherlands, Poland, Portugal, Romania, Slovenia, Sweden, and Turkey...

 brand margarine
Margarine
Margarine , as a generic term, can indicate any of a wide range of butter substitutes, typically composed of vegetable oils. In many parts of the world, the market share of margarine and spreads has overtaken that of butter...

.

The Ride takes place on Toronto's Don Valley Parkway
Don Valley Parkway
The Don Valley Parkway is a controlled-access six-lane municipal expressway in Toronto connecting the Gardiner Expressway in downtown Toronto with Ontario Highway 401, the Macdonald–Cartier Freeway. North of Highway 401, it continues as Ontario Highway 404. The parkway runs through...

 (DVP) and Gardiner Expressway
Gardiner Expressway
The Frederick G. Gardiner Expressway, colloquially referred to as "the Gardiner", is a municipal expressway in the Canadian province of Ontario, connecting downtown Toronto with its western suburbs...

, major six-lane highways leading into the downtown core on the eastern and southern side of the city. On the first Sunday of every June, the DVP and Gardiner are closed and turned over to the Ride in the morning. Three routes are planned out, at 25, 50 and 75 km, and shorter rollerblading events have been added as well. The staged starts and other efforts to improve traffic flow. Riders can choose from three routes: 25k, 50k or 75k, offering a challenge for recreational and endurance riders alike.

The first Ride took place on this route in 1987, and has grown immensely since then. In 2011 the Ride for Heart, attracted a capacity 13,000 riders and raised $3.9 million in funds towards heart and stroke research, education and advocacy. Nine out of ten Canadians are at risk of heart disease or stroke conditions, and one in three Canadians die from heart disease or stroke. Each year, about 250,000 potential years of life are lost in Canada due to cardiovascular diseases, including heart attacks and other chronic heart-related conditions.

The Ride will turn 25 on June 3, 2012. General donations can be made at https://www.kintera.org/faf/donorReg/donorPledge.asp?supId=0&ievent=482564.
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