Richard Bunn is managing director of rbi network, Geneva

Geneva

Geneva In the national languages of Switzerland the city is known as Genf , Ginevra and Genevra is the second-most-populous city in Switzerland and is the most populous city of Romandie, the French-speaking part of Switzerland...

, a consulting firm for television, sport and marketing, established in 2000.

During 1978-2000 he was Head of Television Programmes and Controller of Sport at European Broadcasting Union

European Broadcasting Union

The European Broadcasting Union is a confederation of 74 broadcasting organisations from 56 countries, and 49 associate broadcasters from a further 25...

. He was instrumental in partnership of the European Athletic Association

European Athletic Association

The European Athletic Association is the European governing body for the sport of athletics.- History :In 1932, during a meeting of the International Amateur Athletic Federation in Los Angeles, a special committee was designated by the Council with the task of reviewing the conditions for the...

 with EBU and British Satellite Broadcasting

British Satellite Broadcasting

British Satellite Broadcasting was a British television company which provided direct broadcast satellite television services to the United Kingdom...

, which eventually led to the creation of the Eurosport

Eurosport

Eurosport is a pan-European television sport network operated by French broadcaster TF1 Group. The network of channels are available in 59 countries, in 20 different languages providing viewers with European and international sporting events...

.

The International DanceSport Federation

International DanceSport Federation

The World DanceSport Federation , formerly the International DanceSport Federation , is the international governing body of dancesport and Wheelchair DanceSport, as recognised by the International Olympic Committee and the International Paralympic Committee .Originally founded in 1957 as the...

 (IDSF) credits the creation of the Eurovision Dance Contest

Eurovision Dance Contest

The Eurovision Dance Contest was an international dancing competition that was held for the first time in the United Kingdom on Saturday 1 September 2007....

 to Mr. Bunn, who convinced the EBU to create this TV program.

In 2001, Richard Bunn was awarded the Olympic Order

Olympic Order

The Olympic Order is the highest award of the Olympic Movement, created by the International Olympic Committee in May 1975 as a successor to the Olympic Certificate previously awarded. The Olympic Order originally had three grades , although the bronze grade was retired in 1984...

 by the IOC for his efforts in promoting sports:

"responsible for negotiating major contracts with the International Federations and overseeing the coordination of the Olympic Movement with the EBU for the past 22 years."