Rice Thins
Encyclopedia
Rice Thins are a popular brand name of crackers made by Nabisco
(Christie in Canada).
A spin-off
of Wheat Thins
, Rice thins come in these flavours:
Rice Thins are "Baked, not fried
".
Nabisco
Nabisco is an American brand of cookies and snacks. Headquartered in East Hanover, New Jersey, the company is a subsidiary of Illinois-based Kraft Foods. Nabisco's plant in Chicago, a production facility at 7300 S...
(Christie in Canada).
A spin-off
Brand extension
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity...
of Wheat Thins
Wheat Thins
Wheat Thins are a popular baked snack cracker found in North America, distributed by Nabisco, a subsidiary of Kraft Foods Global Inc. in the US, Kraft Foods in Canada and in Australia through wholesaler USA Foods. Also Vegetable Thins, Pita Thins, and Rice Thins, which both are spun off from Wheat...
, Rice thins come in these flavours:
- Original
- Multigrain
- Herb and Garlic
- Bruschetta
- Cheddar
- Sesame
- Sweet and Salty
Rice Thins are "Baked, not fried
Frying
Frying is the cooking of food in oil or another fat, a technique that originated in ancient Egypt around 2500 BC. Chemically, oils and fats are the same, differing only in melting point, but the distinction is only made when needed. In commerce, many fats are called oils by custom, e.g...
".