Rhinelander Brewing Company
Encyclopedia
Rhinelander Brewery is a regional American
brewery
located in Rhinelander
, Wisconsin
.
The company acquired the Rhinelander and Rhinelander Light beer brands and all related assets from the Minhas Craft Brewery in 2009.
era, the company closed its operations. In 1933, the company issued stock and reopened. Financial difficulties led to the company closing its doors in 1967. However, the Joseph Huber Brewing Company
(since purchased by the Minhas Craft Brewery) purchased the Rhinelander brands and their recipes and other assets and began producing Rhinelander beer in Monroe
, Wisconsin, where it has been brewed ever since. At its peak, the Rhinelander Brewery produced 40,000 barrels annually. It was once among the most prominent local breweries in the country. At a time when small breweries dotted the landscape, Rhinelander stood out with its aggressive marketing and inventiveness. The company patented the 7-ounce “Shorty” bottle and advertised the product heavily, with great success.
Jyoti Auluck acquired the Rhinelander and Rhinelander Light beer brands and all related assets in 2009. The company's plans for the brand’s future are similar to the marketing methods used by the Pabst Brewing Company
to promote two other retro brands with great success — Pabst Blue Ribbon
and Schlitz. The company also wants to take the Rhinelander brands back to the original secret recipe. The plan is to continue making Rhinelander Export and Rhinelander Light beers in Monroe on a contract basis and then to build a brewery in downtown Rhinelander in 2014 at an estimated cost of $2 million, with a production capacity of 30,000 barrels of beer in kegs, cans and bottles.
In May, 2011, the company announced the reintroduction of the Rhinelander Shorty.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
brewery
Brewery
A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company which makes beer is called either a brewery or a brewing company....
located in Rhinelander
Rhinelander, Wisconsin
Rhinelander is a city in and the county seat of Oneida County, Wisconsin, United States. Its population was 7,735 at the 2000 census.-Claim to fame:...
, Wisconsin
Wisconsin
Wisconsin is a U.S. state located in the north-central United States and is part of the Midwest. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michigan to the northeast, and Lake Superior to the north. Wisconsin's capital is...
.
The company acquired the Rhinelander and Rhinelander Light beer brands and all related assets from the Minhas Craft Brewery in 2009.
History
The original company was founded in 1882 by Otto Hilgermann and Henry Danner. The original brewery burned down in 1897, and was subsequently rebuilt. During the ProhibitionProhibition
Prohibition of alcohol, often referred to simply as prohibition, is the practice of prohibiting the manufacture, transportation, import, export, sale, and consumption of alcohol and alcoholic beverages. The term can also apply to the periods in the histories of the countries during which the...
era, the company closed its operations. In 1933, the company issued stock and reopened. Financial difficulties led to the company closing its doors in 1967. However, the Joseph Huber Brewing Company
Joseph Huber Brewing Company
The Joseph Huber Brewing Company was founded in 1845 in Monroe, Wisconsin. It was originally called The Blumer Brewery, but in 1947 adopted its current name. It is the oldest continually operating brewery in the Midwest and second oldest in the United States....
(since purchased by the Minhas Craft Brewery) purchased the Rhinelander brands and their recipes and other assets and began producing Rhinelander beer in Monroe
Monroe, Wisconsin
Monroe, known as "the Swiss Cheese Capital of the USA", is a city in and the county seat of Green County, Wisconsin, United States. The population, was 10,843 at the 2000 census. The city is located partially within the Town of Monroe and partially in the Town of Clarno.-Geography:Monroe is located...
, Wisconsin, where it has been brewed ever since. At its peak, the Rhinelander Brewery produced 40,000 barrels annually. It was once among the most prominent local breweries in the country. At a time when small breweries dotted the landscape, Rhinelander stood out with its aggressive marketing and inventiveness. The company patented the 7-ounce “Shorty” bottle and advertised the product heavily, with great success.
Jyoti Auluck acquired the Rhinelander and Rhinelander Light beer brands and all related assets in 2009. The company's plans for the brand’s future are similar to the marketing methods used by the Pabst Brewing Company
Pabst Brewing Company
Pabst Brewing Company is an American company that dates its origins to a brewing company founded in 1844 by Jacob Best and by 1889 named after Frederick Pabst. It is currently the holding company contracting for the brewing of over two dozen brands of beer and malt liquor from defunct companies...
to promote two other retro brands with great success — Pabst Blue Ribbon
Pabst Blue Ribbon
Pabst Blue Ribbon is a brand of beer sold by Pabst Brewing Company, originally established in Milwaukee, Wisconsin, but now based in Los Angeles. Pabst Blue Ribbon is contract-brewed in six different breweries around the U.S...
and Schlitz. The company also wants to take the Rhinelander brands back to the original secret recipe. The plan is to continue making Rhinelander Export and Rhinelander Light beers in Monroe on a contract basis and then to build a brewery in downtown Rhinelander in 2014 at an estimated cost of $2 million, with a production capacity of 30,000 barrels of beer in kegs, cans and bottles.
In May, 2011, the company announced the reintroduction of the Rhinelander Shorty.