Red Devil Energy Drink
Encyclopedia
Red Devil Energy Drink is a premium energy drink
brand that was formulated in Netherlands in 1995. Since then the beverage has become the #1 energy drink in Russia
, and #2 in the E.U. In 2002 Red Devil was purchased by Britvic
and is now the #2 energy drink in the U.K. It is now distributed in over 60 countries and is beginning its expansion into the U.S.
, F1 Powerboat World Championship, drag racing
, and various other types of open wheel, touring car, motorcycle, and stock car racing.
Attending most of Red Devil's public events are the popular "Red Devils", a group of beautiful girls dressed in low cut shirts,
Like its competitor Red Bull
, Red Devil is now sold primarily in 250ml slim cans in the UK. The drink is popularly mixed with vodka in bars and clubs. It's also now available in large cans of 440ml (in certain shops).
. They formulated a new version of Red Devil specifically for the U.S. market in a 16oz can which is a bit more sweet and has more of a berry-like taste. Along with the original flavor of the drink, they have also released a Red Devil Light, their sugar free U.S. version.
The Drink is very good mixed with vodka, and has become popular at bars as a result.
Red Devil Racing currently sponsors HL Motorsports, an ARCA
race team.
In August 2008, Red Devil was released in Australia although at the moment is only available in limited areas.
In June 2010, Red Devil was released in Norway, in test- and pre-sales at the moment only available at 7-11 and MIX. The major release is estimated to January 2011.
Energy drink
Energy drinks are beverages whose producers advertise that they "boost energy." These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins....
brand that was formulated in Netherlands in 1995. Since then the beverage has become the #1 energy drink in Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
, and #2 in the E.U. In 2002 Red Devil was purchased by Britvic
Britvic
Britvic plc is a British producer of soft drinks. It is the number two soft drinks producer in the UK. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index...
and is now the #2 energy drink in the U.K. It is now distributed in over 60 countries and is beginning its expansion into the U.S.
Marketing
Red Devil has an aggressive marketing strategy throughout the world. Their slogan is "The Taste of Energy" is translated into many languages in numerous countries. Red Devil mainly focuses on sponsoring many forms of racing including World Rally ChampionshipWorld Rally Championship
The World Rally Championship is a rallying series organised by the FIA, culminating with a champion driver and manufacturer. The driver's world championship and manufacturer's world championship are separate championships, but based on the same point system. The series currently consists of 13...
, F1 Powerboat World Championship, drag racing
Drag racing
Drag racing is a competition in which specially prepared automobiles or motorcycles compete two at a time to be the first to cross a set finish line, from a standing start, in a straight line, over a measured distance, most commonly a ¼-mile straight track....
, and various other types of open wheel, touring car, motorcycle, and stock car racing.
Attending most of Red Devil's public events are the popular "Red Devils", a group of beautiful girls dressed in low cut shirts,
In Europe
Red Devil originally was produced in a 12oz glass bottle and eventually made its way into a 12oz can. The company also produces Red Devil Light and even begun making Red Devil Energy Gum. The companies huge success in Europe is credited with their massive marketing campaign with successful racing teams.Like its competitor Red Bull
Red Bull
Red Bull is an energy drink sold by the Austrian Red Bull GmbH, created in 1987 by the Austrian entrepreneur Dietrich Mateschitz. In terms of market share, Red Bull is the most popular energy drink in the world, with 3 billion cans sold each year. Dietrich Mateschitz was inspired by an already...
, Red Devil is now sold primarily in 250ml slim cans in the UK. The drink is popularly mixed with vodka in bars and clubs. It's also now available in large cans of 440ml (in certain shops).
Expansion Internationally
In late 2007, Red Devil formed a strategic partnership with Impulse One and started their expansion into the United StatesUnited States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. They formulated a new version of Red Devil specifically for the U.S. market in a 16oz can which is a bit more sweet and has more of a berry-like taste. Along with the original flavor of the drink, they have also released a Red Devil Light, their sugar free U.S. version.
The Drink is very good mixed with vodka, and has become popular at bars as a result.
Red Devil Racing currently sponsors HL Motorsports, an ARCA
Automobile Racing Club of America
Automobile Racing Club of America is an auto racing sanctioning body in the United States, founded in 1953 by John Marcum. The current president of ARCA is Ron Drager. The ARCA RE/MAX Series races stock cars similar to those seen in past years in the NASCAR Sprint Cup Series, and indeed most cars...
race team.
In August 2008, Red Devil was released in Australia although at the moment is only available in limited areas.
In June 2010, Red Devil was released in Norway, in test- and pre-sales at the moment only available at 7-11 and MIX. The major release is estimated to January 2011.
External links
- http://www.reddevildrinks.com/
- http://www.reddevilusa.com/
- http://www.reddevil.com.au/
- http://www.bevnet.com/reviews/reddevil/
- http://www.impulse-one.com/
- http://www.reddevil.no