RedBrick Health
Encyclopedia
RedBrick Health is a health technology and services company based in Minneapolis, Minnesota
. RedBrick Health is privately held and works with large, self-insured employers and progressive health plans to create healthier, more productive workforces.
RedBrick Health drives sustained engagement in health improvement programs through constant innovation and deep consumer insight. The company's health engagement platform blends a fresh, personalized consumer experience, impactful social networking tools and rewards that link individual financing to healthy behaviors. As a result, RedBrick Health delivers employers engagement rates far exceeding industry norms and the ability to fairly and responsibly control costs through increased employee accountability.
RedBrick Health launched its services to its first client in the fall of 2007 and published its first year-over-year health improvement and cost-savings results in early 2009.
RedBrick Health has received $45 million in venture capital funding from Highland Capital Partners
, Versant Ventures, Fidelity Ventures
and Kleiner Perkins Caufield & Byers.
RedBrick Health was named one of the top 50 best small and medium companies to work for in America in 2009 by the Society for Human Resource Management
(SHRM) and the Great Places to Work Institute, Inc. (GPTW) .
Employees and families that participate in RedBrick Health programs are rewarded financially for their engagement and participation. Rewards are set by the employer and can include premium reductions, Health Savings Account
deposits, 401(k)
deposits, gift cards or other financial rewards. RedBrick Health works with employers to ensure all employee participants have equal opportunity to earn better health and financial rewards, regardless of current health status.
Minnesota
Minnesota is a U.S. state located in the Midwestern United States. The twelfth largest state of the U.S., it is the twenty-first most populous, with 5.3 million residents. Minnesota was carved out of the eastern half of the Minnesota Territory and admitted to the Union as the thirty-second state...
. RedBrick Health is privately held and works with large, self-insured employers and progressive health plans to create healthier, more productive workforces.
RedBrick Health drives sustained engagement in health improvement programs through constant innovation and deep consumer insight. The company's health engagement platform blends a fresh, personalized consumer experience, impactful social networking tools and rewards that link individual financing to healthy behaviors. As a result, RedBrick Health delivers employers engagement rates far exceeding industry norms and the ability to fairly and responsibly control costs through increased employee accountability.
History
RedBrick Health was founded in 2006 by founders and former management team members of Definity Health. At Definity Health, RedBrick Health’s founders helped create Health Reimbursement Accounts, the predecessor to Health Savings Accounts.RedBrick Health launched its services to its first client in the fall of 2007 and published its first year-over-year health improvement and cost-savings results in early 2009.
RedBrick Health has received $45 million in venture capital funding from Highland Capital Partners
Highland Capital Partners
Highland Capital Partners is a venture capital firm that focuses on investments in seed, early, and growth stage companies in the communications, consumer, digital media, healthcare, and information technology sectors. The firm's partners include: Peter Bell, Sean Dalton, Bob Davis, Richard de...
, Versant Ventures, Fidelity Ventures
Fidelity Ventures
Fidelity Ventures is the venture capital arm of Fidelity Investments. Based in Boston, Massachusetts and London, Fidelity Ventures invests in emerging technology companies in North America and Europe. Their focus is on the go-to-market stage, where companies have products and early customer...
and Kleiner Perkins Caufield & Byers.
RedBrick Health was named one of the top 50 best small and medium companies to work for in America in 2009 by the Society for Human Resource Management
Society for Human Resource Management
The Society for Human Resource Management is a professional human resources association headquartered in Alexandria, Virginia. The largest such association in its field, SHRM promotes the role of HR as a profession and provides education, certification, and networking to its members while lobbying...
(SHRM) and the Great Places to Work Institute, Inc. (GPTW) .
Current Products
RedBrick Health incorporates data from a proprietary employee health assessment , biometric health screenings and medical claims analysis to recommend clinically driven, online and telephonic health coaching programs tailored to each employee participant. RedBrick Health helps and supports individuals as they take the steps to better health that are most personally achievable and rewarding. In addition to the innovative Health Assessment, RedBrick Health offer a next generation Health EarningsSM incentive model, Personal HealthMapsSM and Social Workplace Challenges & Competitions.Employees and families that participate in RedBrick Health programs are rewarded financially for their engagement and participation. Rewards are set by the employer and can include premium reductions, Health Savings Account
Health savings account
A health savings account is a tax-advantaged medical savings account available to taxpayers in the United States who are enrolled in a high-deductible health plan . The funds contributed to an account are not subject to federal income tax at the time of deposit. Unlike a flexible spending account...
deposits, 401(k)
401(k)
A 401 is a type of retirement savings account in the United States, which takes its name from subsection of the Internal Revenue Code . A contributor can begin to withdraw funds after reaching the age of 59 1/2 years...
deposits, gift cards or other financial rewards. RedBrick Health works with employers to ensure all employee participants have equal opportunity to earn better health and financial rewards, regardless of current health status.