Recycle It, Don't Trash It! is an anti-pollution slogan that was included on all arcade games imported into North America

North America

North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...

 from 1992—2000. The message appeared during the attract mode

Attract mode

Attract mode is an arcade game's screen display shown when no one is playing the game. The main purpose of the attract mode is to attract passers-by to play the game, although it might also have the side effect to act like a screensaver.-Summary:...

s of video games as well as on some pinball machines. It was established by United States Environmental Protection Agency

United States Environmental Protection Agency

The U.S. Environmental Protection Agency is an agency of the federal government of the United States charged with protecting human health and the environment, by writing and enforcing regulations based on laws passed by Congress...

 Administrator William K. Reilly

William K. Reilly

William K. Reilly was Administrator of the Environmental Protection Agency under President George H. W. Bush. He has served as president of World Wildlife Fund, as a founder or advisor to several business ventures, and on many boards of directors...

 with an agreement with the American Amusement Machine Association

American Amusement Machine Association

The American Amusement Machine Association governs all amusement machines in North America including video arcade games since 1988. It is considered to be an advocate before the United States Government and the United States Congress dealing with issues about video games...

. It was part of the government's "Trashing it is completely uncool" campaign, and, by extension, part of the larger War on Pollution effort. By law, it had to be included on all imported arcade games and continued to appear long after Reilly left office. The quote normally appeared in blue against a white background with the EPA seal on the bottom left and Reilly's signature on the bottom right. Later games used Carol Browner's signature on the bottom right.

Similarly, Winners Don't Use Drugs

Winners Don't Use Drugs

Winners Don't Use Drugs is an anti-drug slogan that was included on all arcade games imported into North America for 11 years from 1989—2000. The slogan appears on a screen that is shown during a game's attract mode....

is the name of an anti-drug

Recreational drug use

Recreational drug use is the use of a drug, usually psychoactive, with the intention of creating or enhancing recreational experience. Such use is controversial, however, often being considered to be also drug abuse, and it is often illegal...

 slogan

Slogan

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...

 that was included on all arcade game

Arcade game

An arcade game is a coin-operated entertainment machine, usually installed in public businesses such as restaurants, bars, and amusement arcades. Most arcade games are video games, pinball machines, electro-mechanical games, redemption games, and merchandisers...

s imported into North America

North America

North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...

for 11 years from 1989—2000.