Reb'l Fleur is the first woman's fragrance

Perfume

Perfume is a mixture of fragrant essential oils and/or aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces "a pleasant scent"...

 by Barbadian singer Rihanna

Rihanna

Robyn Rihanna Fenty , better known as simply Rihanna, is a Barbadian recording artist. Born in Saint Michael, Barbados, Rihanna moved to the United States at the age of 16 to pursue a recording career under the guidance of record producer Evan Rogers...

. It was released in the United States on January 25, 2011, and in the United Kingdom on August 19, 2011.

Information

The perfume was officially released in the U.S. on January 25, 2011. It was exclusively released at Macy's

Macy's

Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...

 Department Stores.

Promotion

The official interactive video was released on February 11, 2011. Rihanna made an in-store appearance at Macy's Department Store in Lakewood, California

Lakewood, California

Lakewood is a city in Los Angeles County, California, United States. The population was 80,048 at the 2010 census. It is bordered by Long Beach on the west and south, Bellflower on the north, Cerritos on the northeast, Cypress on the east, and Hawaiian Gardens on the southeast. Major thoroughfares...

, on February 18, 2011, to promote Reb'l Fleur. The fragrance was heavily marketed via social media platforms such as Facebook

Facebook

Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

 and Twitter

Twitter

Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

. On August 19, 2011, she launched the perfume in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. A sample is included with the deluxe edition of her album, Talk That Talk

Talk That Talk

Talk That Talk is the sixth studio album by Barbadian recording artist Rihanna and was released on November 18, 2011, through Def Jam Recordings. The lead single from the album, "We Found Love" featuring Calvin Harris, premiered on Capital FM radio on September 22, 2011, and was released on iTunes...

.

Products

The Reb'l Fleur lineup includes eaux de parfum in two sizes (1.7 ounce and 3.4 ounce) and a body lotion.