Reality mining is the collection and analysis of machine-sensed environmental data pertaining to human social behavior

Behavior

Behavior or behaviour refers to the actions and mannerisms made by organisms, systems, or artificial entities in conjunction with its environment, which includes the other systems or organisms around as well as the physical environment...

, with the goal of identifying predictable patterns of behavior. It was declared to be one of the "10 technologies most likely to change the way we live" by Technology Review Magazine.

Reality mining studies human interactions based on the usage of wireless devices such as mobile phones and GPS systems providing a more accurate picture of what people do, where they go, and with whom they communicate with rather than from more subjective sources such as a person's own account. Reality mining is one aspect of digital footprint

Digital footprint

A digital footprint is a trail left by an entity's interactions in a digital environment; including their usage of TV, mobile phone, internet and world wide web, mobile web and other devices and sensors...

 analysis.

See also

• Behavioral targeting
  Behavioral targeting
  Behavioral targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select...
  
  
• Online identity
  Online identity
  An online identity, internet identity, or internet persona is a social identity that an Internet user establishes in online communities and websites...
  
  
• Reputation
  Reputation
  Reputation of a social entity is an opinion about that entity, typically a result of social evaluation on a set of criteria...
  
  
• Social capital
  Social capital
  Social capital is a sociological concept, which refers to connections within and between social networks. The concept of social capital highlights the value of social relations and the role of cooperation and confidence to get collective or economic results. The term social capital is frequently...
  
  
• Social graph
  Social graph
  The social graph is a term coined by scientists working in the social areas of graph theory. It has been described as "the global mapping of everybody and how they're related"...
  
  
• Social map
  Social map
  In social geography a social map the cartographic, twodimensional representation of social institutions or processus projected on a plane. The first social maps date from the early 20th century. A recent example is the mapping of the residences of U.S...
  
  
• Social media
  Social media
  The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
  
  
• Targeted marketing