Real Gold
Encyclopedia
Real Gold is a London based creative collective, formed in Summer 2006. The collective has been profiled in I-D magazine, Arena
Arena (magazine)
Arena was a British monthly men's magazine. The magazine was created in 1986 by Nick Logan, who had started The Face in 1980, to focus on trends in fashion and entertainment. British graphic designer Neville Brody, who had designed The Face, designed Arena's launch appearance.The magazine featured...

 and The Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...

. There is a heavy use of cataloging with their releases and events very similar to that of Factory Records
Factory Records
Factory Records was a Manchester based British independent record label, started in 1978 by Tony Wilson and Alan Erasmus, which featured several prominent musical acts on its roster such as Joy Division, New Order, A Certain Ratio, The Durutti Column, Happy Mondays, Northside and James and...

. Deano Jo, the founder of the collective, was listed in The Independent's
The Independent
The Independent is a British national morning newspaper published in London by Independent Print Limited, owned by Alexander Lebedev since 2010. It is nicknamed the Indy, while the Sunday edition, The Independent on Sunday, is the Sindy. Launched in 1986, it is one of the youngest UK national daily...

 2009 feature on 'The 15 people who will define the future of arts in Britain' and profiled in Dazed & Confuzed's article on the world's most inspiring young entrepreneurs.

Partial Biography

Real Gold started as DJs as an early means of promotion (the first performance being for the after-party of band Animal Collective
Animal Collective
Animal Collective is an experimental psychedelic band originally from Baltimore, Maryland, currently based in New York City. Animal Collective consists of Avey Tare , Panda Bear , Deakin , and Geologist...

 on Saturday August 26th 2006). The collective stopped Disc Jockeying soon after appearing in Dummy Magazine
Dummy
Dummy may refer to:*Military dummy:**dummy round—a cartridge that is inert, i.e. contains neither primer nor gunpowder**decoy—fake military equipment intended to deceive the enemy...

's feature on London's most exciting DJs. They have since released work from graphic designer Kate Moross
Kate Moross
Kate Moross is a designer and illustrator based in London. Her achievements include a nationwide billboard campaign for Cadburys and a signature clothing range for Topshop...

, photographer Ben Rayner and The Train Chronicles
Lightspeed Champion
Devonté Hynes , better known as Lightspeed Champion or Blood Orange, is a British composer, songwriter, producer and author, who has written for artists such as Florence and the Machine, Diana Vickers and The Chemical Brothers on their 2007 Grammy award winning album We Are The Night...

, published FUN Magazine, opened a pop-up store in central London with Silverspoon Attire and established various club nights. On March 3rd 2010 they opened 'The Alibi', their first bar, in Dalston, East London.

External links

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