RealAge
Encyclopedia
RealAge, Inc. is an American media corporation
that provides health information to consumers. The company’s stated mission is to encourage consumers to maximize their health and wellness by making their "RealAge" younger. It was founded by Michael Roizen
, currently the chief wellness officer at The Cleveland Clinic. RealAge.com serves as the official online home for both Michael Roizen and Mehmet Oz
, coauthors of the best-selling YOU Book series . On this website, users typically fill out a questionnaire about their health history, which is then used to generate personalized content, including highly targeted advertisements. Most revenue comes from pharmaceutical companies paying to advertise their drugs to individuals who have taken the website test and become members.
RealAge has fueled five New York Times #1 best-selling books, including RealAge: Are You as Young as You Can Be?, which has been promoted by Oprah Winfrey
, http://www.reuters.com/article/pressRelease/idUS92264+05-Jan-2009+PRN20090105.
RealAge is wholly owned by Hearst Magazines
, which purchased it for an estimated $60 million to $70 million in 2007, when the company had $20 million in revenue. As of 2009, the company was profitable, making its money from pharmaceutical companies for which it compiles test results of RealAge members to whom it sends highly targeted marketing messages by e-mail.
The RealAge Web site also features over 65 supplementary health-risk evaluations that provide customized results, solutions, and action plans to individual users for free. Additionally, consumers have access to advice, articles, blogs, and their personalized RealAge Plan, all designed to modify or expand lifestyle choices. http://www.healthbusinessblog.com/?p=2123
Corporation
A corporation is created under the laws of a state as a separate legal entity that has privileges and liabilities that are distinct from those of its members. There are many different forms of corporations, most of which are used to conduct business. Early corporations were established by charter...
that provides health information to consumers. The company’s stated mission is to encourage consumers to maximize their health and wellness by making their "RealAge" younger. It was founded by Michael Roizen
Michael Roizen
Dr. Michael Fredric Roizen is an American anesthesiologist and internist, an award-winning author and the chief wellness officer at the Cleveland Clinic...
, currently the chief wellness officer at The Cleveland Clinic. RealAge.com serves as the official online home for both Michael Roizen and Mehmet Oz
Mehmet Oz
Mehmet Cengiz Oz , also known as Dr. Oz, is a Turkish-American cardiothoracic surgeon, author, talk show host, and commentator for The Dr. Oz Show, a daily television program focusing on medical issues/personal health....
, coauthors of the best-selling YOU Book series . On this website, users typically fill out a questionnaire about their health history, which is then used to generate personalized content, including highly targeted advertisements. Most revenue comes from pharmaceutical companies paying to advertise their drugs to individuals who have taken the website test and become members.
RealAge has fueled five New York Times #1 best-selling books, including RealAge: Are You as Young as You Can Be?, which has been promoted by Oprah Winfrey
Oprah Winfrey
Oprah Winfrey is an American media proprietor, talk show host, actress, producer and philanthropist. Winfrey is best known for her self-titled, multi-award-winning talk show, which has become the highest-rated program of its kind in history and was nationally syndicated from 1986 to 2011...
, http://www.reuters.com/article/pressRelease/idUS92264+05-Jan-2009+PRN20090105.
RealAge is wholly owned by Hearst Magazines
Hearst Corporation
The Hearst Corporation is an American media conglomerate based in the Hearst Tower, Manhattan in New York City, New York, United States. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings now include a wide variety of media...
, which purchased it for an estimated $60 million to $70 million in 2007, when the company had $20 million in revenue. As of 2009, the company was profitable, making its money from pharmaceutical companies for which it compiles test results of RealAge members to whom it sends highly targeted marketing messages by e-mail.
The RealAge Test
The RealAge.com Web site features the patented RealAge Test, taken by more than 27 million people since 1999. The RealAge Test measures the "real age" of the test taker’s body based on a questionnaire pertaining to how well he or she maintains their physical health. Whereas calendar age reflects a consumer’s age since birth, the RealAge Test gauges the physiological age of the body and measures the true rate of an individual’s aging. http://www.realage.com/corporate/oursponsors.aspxThe RealAge Web site also features over 65 supplementary health-risk evaluations that provide customized results, solutions, and action plans to individual users for free. Additionally, consumers have access to advice, articles, blogs, and their personalized RealAge Plan, all designed to modify or expand lifestyle choices. http://www.healthbusinessblog.com/?p=2123