Ready2shop.com
Encyclopedia
Ready2shop.com was a British
dot-com
fashion advice business co-founded in November 1999 by fashion gurus Trinny Woodall
(chief executive) and Susannah Constantine
. Backed by venture capital
from J.H. Whitney & Co. and Atlas Venture
, the business (company number 03862258) ceased trading after running out of funding following major cuts in staffing in November 2000. It was dissolved at the end of July 2001.
Woodall and Constantine became known for their style advice after they started writing for the Daily Telegraph
in 1996. They later appeared on Granada Television
before later making the popular BBC
style series What Not to Wear.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
dot-com
Dot-com company
A dot-com company, or simply a dot-com , is a company that does most of its business on the Internet, usually through a website that uses the popular top-level domain, ".com" .While the term can refer to present-day companies, it is also used specifically to refer to companies with...
fashion advice business co-founded in November 1999 by fashion gurus Trinny Woodall
Trinny Woodall
Trinny Woodall is an English fashion advisor and designer, television presenter and author. She was raised in a wealthy family and was privately educated...
(chief executive) and Susannah Constantine
Susannah Constantine
Susannah Caroline Constantine is an English fashion journalist, advisor, television presenter, author and designer. Her second book, entitled What Not to Wear, has won her a prestigious British Book Award and sold 670,000 copies....
. Backed by venture capital
Venture capital
Venture capital is financial capital provided to early-stage, high-potential, high risk, growth startup companies. The venture capital fund makes money by owning equity in the companies it invests in, which usually have a novel technology or business model in high technology industries, such as...
from J.H. Whitney & Co. and Atlas Venture
Atlas Venture
Atlas Venture is an international early-stage venture capital firm that invests in communications, information technology, and life sciences companies. From the late 1990s through the mid-2000s the firm was leading investor in startup companies in both the U.S. and Europe...
, the business (company number 03862258) ceased trading after running out of funding following major cuts in staffing in November 2000. It was dissolved at the end of July 2001.
Woodall and Constantine became known for their style advice after they started writing for the Daily Telegraph
The Daily Telegraph
The Daily Telegraph is a daily morning broadsheet newspaper distributed throughout the United Kingdom and internationally. The newspaper was founded by Arthur B...
in 1996. They later appeared on Granada Television
Granada Television
Granada Television is the ITV contractor for North West England. Based in Manchester since its inception, it is the only surviving original ITA franchisee from 1954 and is ITV's most successful....
before later making the popular BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
style series What Not to Wear.