ReachLocal
Encyclopedia
ReachLocal, Inc is an Internet marketing
company that provides search engine marketing
and display advertising
products and services for small-to-medium size local businesses. ReachLocal also provides its online marketing technology and services for advertising agencies, online marketing and web solutions company partners, and also for national brands.
As yellow pages
have declined in use, ReachLocal and similar companies have emerged to assist local businesses seeking to promote themselves via a number of online channels including display ads, search engine marketing, social networking, and daily deals. One of the notable services provided by ReachLocal is the ability to perform call tracking associated with online advertising.
ReachLocal has over 1,000 employees operating in the United States, Australia, Canada, India and the United Kingdom, and Germany.
, Rho Ventures
and others.
In July 2004, ReachLocal hired its first Director of Optimization, Tom Hubbard. Dr. Hubbard created the initial bidding algorithms and automated the platform's interfaces with all publishers.
In August 2009, ReachLocal was ranked No. 39 on Inc. Magazine’s Inc. 500 List of the 500 fastest-growing private companies in the U.S. On October 21, 2009, ReachLocal was No. 1 on the Deloitte Fast 500
.
ReachLocal began trading as a public company on the NASDAQ Global Select Market on May 20, 2010 under the ticker symbol "RLOC."
In February 2011, ReachLocal acquired DealOn for approximately $10 million. DealOn is a daily deals
platform similar to Groupon
, operating in 18 U.S. markets at the time of acquisition.
Internet marketing
Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing of products or services over the Internet...
company that provides search engine marketing
Search engine marketing
Search engine marketing, , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion...
and display advertising
Display advertising
Display advertising is a type of advertising that typically contains text , logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content...
products and services for small-to-medium size local businesses. ReachLocal also provides its online marketing technology and services for advertising agencies, online marketing and web solutions company partners, and also for national brands.
As yellow pages
Yellow Pages
Yellow Pages refers to a telephone directory of businesses, organized by category, rather than alphabetically by business name and in which advertising is sold. As the name suggests, such directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings...
have declined in use, ReachLocal and similar companies have emerged to assist local businesses seeking to promote themselves via a number of online channels including display ads, search engine marketing, social networking, and daily deals. One of the notable services provided by ReachLocal is the ability to perform call tracking associated with online advertising.
ReachLocal has over 1,000 employees operating in the United States, Australia, Canada, India and the United Kingdom, and Germany.
History
The company was founded by Zorik Gordon, Michael Kline, Robert “Rick” Spitz, Robert Wright and Nathan Hanks in 2004. As a private company ReachLocal received financial funding from VantagePoint Venture PartnersVantagePoint Venture Partners
VantagePoint Capital Partners is a firm with investments in the cleantech, information technology and healthcare sectors.Founded in 1996, by Alan E. Salzman and Jim Marver, the firm has raised over $4 billion with more than $1 billion dedicated specifically to CleanTech...
, Rho Ventures
Rho Ventures
Rho Ventures is a venture capital firm that actively invests in technology, new media, cleantech and healthcare companies.The firm, which is based in New York City, Palo Alto and Montreal, was founded in 1981. The firm has raised over $2 billion since inception across 6 funds...
and others.
In July 2004, ReachLocal hired its first Director of Optimization, Tom Hubbard. Dr. Hubbard created the initial bidding algorithms and automated the platform's interfaces with all publishers.
In August 2009, ReachLocal was ranked No. 39 on Inc. Magazine’s Inc. 500 List of the 500 fastest-growing private companies in the U.S. On October 21, 2009, ReachLocal was No. 1 on the Deloitte Fast 500
Deloitte Fast 500
The Deloitte Technology Fast 500 Awards are run and moderated by Deloitte Touche Tohmatsu Limited. They recognize the 500 fastest-growing technology companies in regions around the world...
.
ReachLocal began trading as a public company on the NASDAQ Global Select Market on May 20, 2010 under the ticker symbol "RLOC."
Acquisitions
In February 2010, ReachLocal acquired SMB:Live corporation, a developer of digital presence and reputation management solutions for small-to-medium sized businesses (SMBs) for $8.5 million.In February 2011, ReachLocal acquired DealOn for approximately $10 million. DealOn is a daily deals
One deal a day
Deal of the day is a type of ecommerce in which a website offers a single product for sale for a period of 24 to 36 hours...
platform similar to Groupon
Groupon
Groupon is a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Groupon was launched in November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto...
, operating in 18 U.S. markets at the time of acquisition.