Ralph & Co
Encyclopedia
Ralph is an independent digital
creative
agency based in Shoreditch
, central London
, as well as Los Angeles
and New York
in the USA. Ralph is predominantly based in the entertainment industry, and specialises in creating online content and interactive promotional and advertising
campaigns. The company is run by Jay Armitage and Chris Hassell.
, Warner Bros, Disney, Nickelodeon
, ITV
, Virgin Media
, Emap
, Fox
and Turner
. One recent campaign to promote the American
television show Dexter
is notable for being quoted in popular television weblog TV Squad as being "…one of the greatest viral marketing
campaigns to hit the internet"ref. The campaign was also surrounded by some controversy over its use of SMS
messages sent to unsuspecting people as if from a fictional killer.
Digital
A digital system is a data technology that uses discrete values. By contrast, non-digital systems use a continuous range of values to represent information...
creative
Creative Technology
Creative Technology Ltd. is a Singapore-based global company headquartered in Jurong East, Singapore. The principal activities of the company and its subsidiaries consist of the design, manufacture and distribution of digitized sound and video boards, computers and related multimedia, and personal...
agency based in Shoreditch
Shoreditch
Shoreditch is an area of London within the London Borough of Hackney in England. It is a built-up part of the inner city immediately to the north of the City of London, located east-northeast of Charing Cross.-Etymology:...
, central London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, as well as Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
and New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
in the USA. Ralph is predominantly based in the entertainment industry, and specialises in creating online content and interactive promotional and advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
campaigns. The company is run by Jay Armitage and Chris Hassell.
Clients and Projects
Ralph has worked with several major companies including BBCBBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
, Warner Bros, Disney, Nickelodeon
Nickelodeon (TV channel)
Nickelodeon, often simply called Nick and originally named Pinwheel, is an American children's channel owned by MTV Networks, a subsidiary of Viacom International. The channel is primarily aimed at children ages 7–17, with the exception of their weekday morning program block aimed at preschoolers...
, ITV
ITV
ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...
, Virgin Media
Virgin Media
Virgin Media Inc. is a company which provides fixed and mobile telephone, television and broadband internet services to businesses and consumers in the United Kingdom...
, Emap
EMAP
Emap Limited is a British media company, specialising in the production of business-to-business magazines, and the organisation of business events and conferences...
, Fox
Fox Entertainment Group
The Fox Entertainment Group is an American entertainment industry company that owns film studios and terrestrial, cable, and direct broadcast satellite television properties...
and Turner
Turner Entertainment
Turner Entertainment Company, Inc. is an American media company founded by Ted Turner. Now owned by Time Warner, the company is largely responsible for overseeing its library for worldwide distribution Turner Entertainment Company, Inc. (commonly known as Turner Entertainment Co.) is an American...
. One recent campaign to promote the American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
television show Dexter
Dexter (TV series)
Dexter is an American television drama series, which debuted on Showtime on October 1, 2006. The sixth season premiered on October 2, 2011. The series centers on Dexter Morgan , a bloodstain pattern analyst for the Miami Metro Police Department who moonlights as a serial killer...
is notable for being quoted in popular television weblog TV Squad as being "…one of the greatest viral marketing
Viral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...
campaigns to hit the internet"ref. The campaign was also surrounded by some controversy over its use of SMS
SMS
SMS is a form of text messaging communication on phones and mobile phones. The terms SMS or sms may also refer to:- Computer hardware :...
messages sent to unsuspecting people as if from a fictional killer.