Rainbow Over Texas
Encyclopedia
Rainbow Over Texas is a film from 1946
1946 in film
The year 1946 in film involved some significant events.-Events:*November 21 - William Wyler's The Best Years of Our Lives premieres in New York featuring an ensemble cast including Fredric March, Myrna Loy, Dana Andrews, Teresa Wright, and Harold Russell.*December 20 - Frank Capra's It's a...

 in which Roy Rogers
Roy Rogers
Roy Rogers, born Leonard Franklin Slye , was an American singer and cowboy actor, one of the most heavily marketed and merchandised stars of his era, as well as being the namesake of the Roy Rogers Restaurants franchised chain...

 plays himself as a famous cowboy-singer returning to Texas
Texas
Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...

.

The self-portrayal of Roy Rogers as a more glamorous version of himself in Rainbow Over Texas revealed the great lengths to which Hollywood film studios would go in promoting their own film stars and made patently clear the self-referential advertising employed by studio productions in order to garner greater box office sales.

Since that time, "rainbow over Texas" has become a colloquialism for anyone who self-aggrandizes their own life in mythic and fantastical terms. For example, an individual who confabulates their previous experiences or resume out of either ignorance or self-importance is likened to a "rainbow over Texas".
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