LazerRadio began in Oxnard, California on August 5, 1991 as KXLM

KXLM

KXLM is a radio station broadcasting Spanish Language format. Licensed to Oxnard, California, USA, it serves California. The station is currently owned by Radio Lazer.-External links:...

 102.9 FM with a ranchera

Ranchera

Ranchera is a genre of the traditional music of Mexico originally sung by only one performer with a guitar. It dates to the years of the Mexican Revolution in the early 20th century. It later became closely associated with the mariachi groups which evolved in Jalisco. Ranchera today is also played...

 format . In February 1994, KXRS

KXRS

KXRS is a radio station broadcasting a Spanish language format. Licensed to Hemet, California, USA, it serves Riverside County, California. The station is currently owned by Radio Lazer....

 105.7 FM began broadcasting in Riverside County as RadioLazer's second station. KXSB

KXSB

KXSB is a radio station broadcastingSpanish language programs. Licensed to Big Bear Lake, California, USA, it serves San Bernardino County, California. The station is currently owned by Radio Lazer. Previously, this was a locally-oriented station called KTOT in the early 1990s....

 101.7 FM went on the air in September 1995 in Big Bear, California.

While previous stations had focused on traditional mariachi style music, LazerRadio's next station featured romantic Spanish language music. KCZN 96.7 FM La Corazon went on the air in April 1998. In June 1998, add KOXR

KOXR

KOXR is a radio station licensed to Oxnard, California. It broadcasts a traditional ranchera music format featuring mariachi groups of Mexico. It is an affiliate of the Radio Lazer network. After years of being a variety format station, KOXR switched to a Spanish language radio format in the early...

910 AM in Oxnard to its list of stations.

The chain this represented nationally by Lotus Entravision.