Quechup
Encyclopedia
Quechup is a social networking website that came to prominence in 2007 when it used automatic email invitations for viral marketing
to all the e-mail addresses in its members address books. This was described as a "spam campaign" and raised a great deal of criticism.
This attracted a great deal of criticism in September 2007.
Reacting to the criticism, Quechup's parent company iDate Corporation made a public statement on 17 September 2007, stating that:
Much of the criticism focused on misleading users by hiding the nature of the feature in the 'small print' of the site terms and not specifing it in the Quechup privacy policy, which stated only, "You agree that we may use personally identifiable information about you to improve our marketing and promotional efforts, to analyse site usage, improve our content and product offerings, and customize our Site's content, layout, and services.".
While admitting the campaign was misleading, technology blogger Chris Hambly pointed out that text explaining how the feature worked was placed in normal print directly above the feature, raising the question of a user's responsibility to read what they agree to, although he noted that this explanatory text failed to clearly state what would happen.
In their 17 September statement, Glen Finch, Chief Technology Officer stated
This has raised the issue of users automatically 'opting in' without first understanding what they are accepting, rather than automatically 'opting out' of questionable features.
The Quechup affair encouraged calls for open authentication through an OpenID
system such as Yahoo's BBauth, which would allow a user to grant limited access to their data, without providing passwords directly to a website. Indeed Quechup adopted Windows Live ID Delegated Authentication, an OpenID system for Windows Live and Hotmail users.
raised the possibility that Quechup may be sending fake dating invitations to subscribers that attempts to get them to sign up to a premium service. In his article, Cringely stated that it was not certain if these fake e-mails were the work of what he called a "rogue Quechup affiliate who gets a commission for sign ups" or a more sophisticated automatic spam operation.
Viral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...
to all the e-mail addresses in its members address books. This was described as a "spam campaign" and raised a great deal of criticism.
Address book harvesting
The automatic invitation of all the contacts in the e-mail address books of people who signed up to their service was controversial for two reasons:- Without explaining intentions, Quechup required permission to access the address book.
- Invites were sent to all addresses in address books without permission of e-mail address owners.
This attracted a great deal of criticism in September 2007.
Reacting to the criticism, Quechup's parent company iDate Corporation made a public statement on 17 September 2007, stating that:
Much of the criticism focused on misleading users by hiding the nature of the feature in the 'small print' of the site terms and not specifing it in the Quechup privacy policy, which stated only, "You agree that we may use personally identifiable information about you to improve our marketing and promotional efforts, to analyse site usage, improve our content and product offerings, and customize our Site's content, layout, and services.".
While admitting the campaign was misleading, technology blogger Chris Hambly pointed out that text explaining how the feature worked was placed in normal print directly above the feature, raising the question of a user's responsibility to read what they agree to, although he noted that this explanatory text failed to clearly state what would happen.
In their 17 September statement, Glen Finch, Chief Technology Officer stated
This has raised the issue of users automatically 'opting in' without first understanding what they are accepting, rather than automatically 'opting out' of questionable features.
Response
Quechup responded by changing how it operated its service and belatedly reassuring customers it was not acting maliciously, even if irresponsibly.- Quechup changed how its address book check worked within days, clearly giving members the option of which contacts, if any, they wanted to invite.
- Quechup adopted Windows Live ID Delegated Authentication, enabling Live and Hotmail users to grant limited access by logging in directly on Microsoft's secure servers.
- Quechup is a member of SenderScore the world's most comprehensive database of email sender reputation.
- Quechup fully complies with Microsoft's Sender ID Framework for email authentication and uses SPF records.
The Quechup affair encouraged calls for open authentication through an OpenID
OpenID
OpenID is an open standard that describes how users can be authenticated in a decentralized manner, eliminating the need for services to provide their own ad hoc systems and allowing users to consolidate their digital identities...
system such as Yahoo's BBauth, which would allow a user to grant limited access to their data, without providing passwords directly to a website. Indeed Quechup adopted Windows Live ID Delegated Authentication, an OpenID system for Windows Live and Hotmail users.
Fake invitations
In a more recent development, technology journalist Robert X. CringelyRobert X. Cringely
Robert X. Cringely is the pen name of both technology journalist Mark Stephens and a string of writers for a column in InfoWorld, the one-time weekly computer trade newspaper published by IDG.- Biography :...
raised the possibility that Quechup may be sending fake dating invitations to subscribers that attempts to get them to sign up to a premium service. In his article, Cringely stated that it was not certain if these fake e-mails were the work of what he called a "rogue Quechup affiliate who gets a commission for sign ups" or a more sophisticated automatic spam operation.
External links
- iDate corporation
- Quechup is rotten: don't accept invites - An article on Boing BoingBoing BoingBoing Boing is a publishing entity, first established as a magazine, later becoming a group blog.-History:...
. - Quechup? No, Thanks - An article on BlogcriticsBlogcriticsBlogcritics is a blog network and online magazine of news and opinion. The site—a self-proclaimed "sinister cabal of superior writers"—was founded in 2002 by Eric Olsen and Phillip Winn...
. - Quechup - An early blog complaint about Quechup's registration process from March 2006.