Pure Software
Encyclopedia
Pure Software was founded in October 1991 by Reed Hastings
Reed Hastings
Wilmot Reed Hastings, Jr. is an entrepreneur and education philanthropist. He is the CEO of Netflix, and on the boards of Microsoft, Facebook, and numerous non-profit organizations.- Early life and education :...

 and Mark Box. The original product was a debugging tool for Unix/C engineers called Purify. After adding new products such as Quantify and PureLink, and doubling its revenue every year for four years, Pure Software went public with the help of Morgan Stanley
Morgan Stanley
Morgan Stanley is a global financial services firm headquartered in New York City serving a diversified group of corporations, governments, financial institutions, and individuals. Morgan Stanley also operates in 36 countries around the world, with over 600 offices and a workforce of over 60,000....

 in August 1995. In August 1996, Pure Software merged with Atria to form Pure Atria Corporation. Later in August 1997, Rational Software
Rational Software
Rational Machines was founded by Paul Levy and Mike Devlin in 1981 to provide tools to expand the use of modern software engineering practices, particularly explicit modular architecture and iterative development...

 acquired Pure Atria, giving Hastings the capital to start Netflix
Netflix
Netflix, Inc., is an American provider of on-demand internet streaming media in the United States, Canada, and Latin America and flat rate DVD-by-mail in the United States. The company was established in 1997 and is headquartered in Los Gatos, California...

.

When Pure Atria was acquired by Rational Software
Rational Software
Rational Machines was founded by Paul Levy and Mike Devlin in 1981 to provide tools to expand the use of modern software engineering practices, particularly explicit modular architecture and iterative development...

, it triggered a 42% drop in both companies' stocks after the deal was announced. Hastings was appointed Chief Technical Officer of the combined companies and left soon after the acquisition. "I had the great fortune of doing a mediocre job at my first company," says Hastings. "We got more bureaucratic as we grew." After Pure Software, Hastings spent two years thinking about how to avoid similar problems at his next startup, Netflix
Netflix
Netflix, Inc., is an American provider of on-demand internet streaming media in the United States, Canada, and Latin America and flat rate DVD-by-mail in the United States. The company was established in 1997 and is headquartered in Los Gatos, California...

.
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