PureVolume
Encyclopedia
PureVolume was the first independently run website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...

 of its type, allowing for the upload and stream of music files. It was created in 2003 by Jennifer Welch , in conjunction with the Unborn Media team; Brett Woitunski, Nate Hudson, and Mitchell Pavao; all from the University of Massachusetts
University of Massachusetts
This article relates to the statewide university system. For the flagship campus often referred to as "UMass", see University of Massachusetts Amherst...

.

PureVolume is a website for the discovery and promotion of new music and emerging artists. The mission was to give artists a new promotion tool. Each artist has a profile that typically contains basic info, updates, photos, shows and music for streaming. Artists have the option of making each of their songs available for free download. Listeners and fans can also create profiles to interact with artists and each other, as well as track and share music they like. PureVolume has gone through several layout changes and a change from orange to blue in their color, however the layout from the homepage to the artist profiles has remained essentially the same since 2003. The 'facelifts' were done carefully, as to keep the site as user friendly as possible.

The focus is on promoting "indie" music groups and artists, meaning those who are not in the mainstream, although has also seen the rise of many of the previously "indie" bands they were promoting.

PureVolume was acquired by pop-culture media conglomerate Buzz Media
Buzz Media
Buzz Media is a company and blog network based in Los Angeles. It owns the world's largest community of pop culture websites , including Buzznet, Idolator, and Stereogum...

 in 2010, however the 3 remaining founders (Mitchell, Brett, and Nate) were kept on as chief executive officers within Buzz Media
Buzz Media
Buzz Media is a company and blog network based in Los Angeles. It owns the world's largest community of pop culture websites , including Buzznet, Idolator, and Stereogum...

's organization.

Influence

Record labels use PureVolume to promote their artists and even look for new ones to sign. The fame of groups such as Paramore
Paramore
Paramore is an American rock band from Franklin, Tennessee, formed in 2004. The band consists of lead vocalist Hayley Williams, bassist Jeremy Davis, and guitarist Taylor York...

, Boys Like Girls
Boys Like Girls
Boys Like Girls is an American rock band from Massachusetts. Formed in 2005, the group gained mainstream recognition when it released its self-titled debut album. Boys Like Girls was the co-headliner with Good Charlotte for the Soundtrack of Your Summer Tour 2008 that toured across the United...

, Fall Out Boy
Fall Out Boy
Fall Out Boy is an American rock band from Wilmette, Illinois, formed in 2001. The band consists of vocalist, guitarist and composer Patrick Stump, bassist and lyricist Pete Wentz, guitarist Joe Trohman, and drummer Andy Hurley. The band released five studio albums from 2003–2008...

, Hawthorne Heights
Hawthorne Heights
Hawthorne Heights is an American rock band from Dayton, Ohio, formed in 2001. Their line-up currently consists of lead-singer and rhythm guitarist JT Woodruff, lead-guitarist and vocalist Micah Carli, bassist and backing vocalist Matt Ridenour, and drummer Eron Bucciarelli...

, My American Heart
My American Heart
My American Heart was a rock band from San Diego, California. The band's original name was No Way Out, which consisted of Larry Soliman on vocals, Jesse Barrera on bass guitar, Clint Delgado and Jeremy Mendez on guitar, and Steven Oira on Drums...

, Daphne Loves Derby
Daphne Loves Derby
Daphne Loves Derby is an American Indie rock band that formed in Kent, Washington, in 2001. They have released three studio albums, the third in 2007 titled Good Night, Witness Light, peaked at number 30 on the Billboard Top Heatseekers chart...

, Taking Back Sunday
Taking Back Sunday
Taking Back Sunday is a rock band from Long Island, NY, formed in 1999 by guitarist Eddie Reyes. Current members of the band are Adam Lazzara , John Nolan , Eddie Reyes , Shaun Cooper and Mark O'Connell ....

, My Chemical Romance
My Chemical Romance
My Chemical Romance is an American alternative rock band from New Jersey, formed in 2001. The band consists of lead vocalist Gerard Way, guitarists Ray Toro and Frank Iero, and bassist Mikey Way and have a diverse sound incorporating elements of punk, emo, glam metal, and progressive rock...

, Forever The Sickest Kids
Forever the Sickest Kids
Forever the Sickest Kids is an American pop punk band from Dallas, Texas, who have yet to be signed to a new label after the closure of Universal Motown Records. In issue 228 of Alternative Press, the group was named the number one underground band in the "22 Best Underground Bands". Their first...

, Panic! At the Disco
Panic! at the Disco
Panic! at the Disco is an American alternative rock duo, formed in Las Vegas, Nevada in 2005. Since its split, the band's line-up includes Brendon Urie and Spencer Smith . Former members Ryan Ross and Jon Walker left the group in 2009...

, Brand New
Brand New
Brand New is an American rock band from Long Island, New York. Formed in 2000, the band currently consists of vocalist/guitarist/lyricist Jesse Lacey, guitarist/vocalist/lyricist Vincent Accardi, bassist Garrett Tierney, drummer Brian Lane, and guitarist/keyboardist Derrick Sherman.In the late...

, Gangzta Paradize, and The Scene Aesthetic
The Scene Aesthetic
The Scene Aesthetic is an American two-piece acoustic/indie pop band based in Seattle, Washington, featuring Andrew de Torres of Danger Radio and Eric Bowley.-History:...

have been credited to exposure on PureVolume.
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