Pumpkin Patch is a chain store based in Auckland

Auckland

The Auckland metropolitan area , in the North Island of New Zealand, is the largest and most populous urban area in the country with residents, percent of the country's population. Auckland also has the largest Polynesian population of any city in the world...

, New Zealand

New Zealand

New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

. Mostly focuses on in the design, marketing, retail, and wholesale of children’s clothing primarily in New Zealand, Australia, the United Kingdom, and the United States. The company also sells its products through mailorder catalogue and Internet.

The brand gained media attention in Australia when three-year-old Qian Xun Claire Xue was abandoned by her father Nai Yin Michael Xue at Melbourne's Southern Cross Station

Southern Cross Station

Southern Cross is a major railway station and transport hub in Melbourne Docklands, Victoria, Australia. It is located on Spencer Street between Collins and La Trobe Streets at the western edge of the central business district...

after he had murdered her mother and fled Auckland. Until she was identified, Claire was nicknamed "Pumpkin" after the Pumpkin Patch clothing she was wearing.