Promise This
Encyclopedia
"Promise This" is a song by British recording artist Cheryl Cole
Cheryl Cole
Cheryl Ann Cole is an English pop and R&B recording artist, songwriter, dancer, actress and model. She rose to fame in late 2002 when she auditioned for the reality television show Popstars: The Rivals on ITV. The programme announced that Cole had won a place as a member of the girl group, Girls...

, taken from her second studio album Messy Little Raindrops
Messy Little Raindrops
Messy Little Raindrops is the second studio album by British recording artist Cheryl Cole, released on 29 October 2010 by Fascination Records. The project is the follow-up to Cole's multi-platinum debut solo album 3 Words , following seven successful years as a member of girl group Girls Aloud...

. It was released in the United Kingdom and Ireland as the album's lead single
Lead single
A lead single is usually the first single released by a musician or a band before the release of its home album.During the era of the grammophone record, all music arrived in the marketplace as what is now termed a single, one potential hit song backed by an additional song of generally less...

 on 24 October 2010 by Fascination Records
Fascination Records
Fascination Records is a UK-based record label, owned by Universal Music Group, and operated as an imprint of Polydor Records. The label was launched in spring 2006, and is managed by former TOTP Magazine editor Peter Loraine...

. The up-tempo dance-pop
Dance-pop
Dance-pop is dance-oriented pop music that originated in the early 1980s. Developing from post-disco, it is generally up-tempo music intended for clubs with the intention of being danceable or merely dancey...

 song was written by American songwriter Priscilla Hamilton
Priscilla Renea
Priscilla Renea Hamilton is an American singer and songwriter. She is signed to Capitol Records, and her debut album, Jukebox, was released on December 1, 2009 but failed to garner success. Her second album is expected to be released sometime in 2011, although no official release details have been...

, British music producer Wayne Wilkins
Wayne Wilkins
Wayne Wilkins is a classically trained pianist, Record producer, songwriter, record engineer, and record mixer born in the southeast London neighborhood of Croydon...

, and Christopher Jackson and produced by Wilkins. The lyrics to "Promise This" reference Cole's personal life and relationships, as well as incorporating the French language
French language
French is a Romance language spoken as a first language in France, the Romandy region in Switzerland, Wallonia and Brussels in Belgium, Monaco, the regions of Quebec and Acadia in Canada, and by various communities elsewhere. Second-language speakers of French are distributed throughout many parts...

. The song received generally favorable reviews from music critics.

The single's release came in the aftermath of a public divorce from footballer Ashley Cole
Ashley Cole
Ashley Cole is an Barbadian-English professional footballer who plays for Chelsea and the England national team. He plays as a left-back and has been named one of the best in the world....

, as well as a life-threatening battle with malaria
Malaria
Malaria is a mosquito-borne infectious disease of humans and other animals caused by eukaryotic protists of the genus Plasmodium. The disease results from the multiplication of Plasmodium parasites within red blood cells, causing symptoms that typically include fever and headache, in severe cases...

. "Promise This" is accompanied by a Sophie Muller
Sophie Muller
Sophie Muller is a British music video director, noted for her long-time collaborations with artists like Sophie Ellis-Bextor, No Doubt, Sade, Shakira, Shakespears Sister, Garbage, Blur, Annie Lennox and Eurythmics.-Background:...

-directed music video featuring Cole dancing as a ballerina. It also features scenes including Cole dressed as a flamenco dancer and a black leotard
Leotard
A leotard is a skin-tight one-piece garment that covers the torso but leaves the legs free. It was made famous by the French acrobatic performer Jules Léotard ....

 outfit. She performed the single live on the seventh series
The X Factor (UK series 7)
The X Factor is a British television music competition to find new singing talent; the winner of which receives a £1 million recording contract with the Syco Music record label. The seventh series started on ITV on 21 August 2010 and ended on 12 December 2010. The winner was Matt Cardle and...

 of The X Factor
The X Factor (UK)
The X Factor is a British television music competition to find new singing talent. Created by Simon Cowell, it began in September 2004 and is contested by aspiring singers drawn from public auditions. It is the originator of the international X Factor franchise. The seven series of the show to date...

 on 24 October 2010. "Promise This" became Cole's second solo number-one single in the United Kingdom and Ireland.

Background and composition

"Promise This" is an up-tempo dance-pop
Dance-pop
Dance-pop is dance-oriented pop music that originated in the early 1980s. Developing from post-disco, it is generally up-tempo music intended for clubs with the intention of being danceable or merely dancey...

 song written by American songwriter Priscilla Hamilton
Priscilla Renea
Priscilla Renea Hamilton is an American singer and songwriter. She is signed to Capitol Records, and her debut album, Jukebox, was released on December 1, 2009 but failed to garner success. Her second album is expected to be released sometime in 2011, although no official release details have been...

, British music producer Wayne Wilkins
Wayne Wilkins
Wayne Wilkins is a classically trained pianist, Record producer, songwriter, record engineer, and record mixer born in the southeast London neighborhood of Croydon...

, who was responsible for Cole's debut single "Fight for This Love
Fight for This Love
"Fight for This Love" is a song by British recording artist Cheryl Cole, taken from her debut studio album, 3 Words. Initially, the song was released in the United Kingdom and Ireland as the lead single on 16 October 2009 by Fascination Records however, in 2010 it was also released in Europe as the...

", and Christopher Jackson. It is written in the music key of C minor
C minor
C minor is a minor scale based on C, consisting of the pitches C, D, E, F, G, A, and B. The harmonic minor raises the B to B. Changes needed for the melodic and harmonic versions of the scale are written in with naturals and accidentals as necessary.Its key signature consists of three flats...

 with a time signature
Time signature
The time signature is a notational convention used in Western musical notation to specify how many beats are in each measure and which note value constitutes one beat....

 in common time
Common Time
"Common Time" is a science fiction short story written by James Blish. It first appeared in the August 1953 issue of Science Fiction Quarterly and has been reprinted several times: in the 1959 short-story collection Galactic Cluster; in The Testament of Andros ; in The Penguin Science Fiction...

 and a tempo
Tempo
In musical terminology, tempo is the speed or pace of a given piece. Tempo is a crucial element of any musical composition, as it can affect the mood and difficulty of a piece.-Measuring tempo:...

 of 151 beats per minute. Cole's vocal range spans from G3
G (musical note)
Sol, So, or G is the fifth note of the solfège starting on C. As such it is the dominant, a perfect fifth above C.When calculated in equal temperament with a reference of A above middle C as 440 Hz, the frequency of Middle G note is approximately 391.995 Hz...

 to E♭5
E (musical note)
E or mi is the third note of the solfège.When calculated in equal temperament with a reference of A above middle C as 440 Hz, the frequency of Middle E is approximately 329.628 Hz. See pitch for a discussion of historical variations in frequency.-Designation by octave:...

. The basic chord progression
Chord progression
A chord progression is a series of musical chords, or chord changes that "aims for a definite goal" of establishing a tonality founded on a key, root or tonic chord. In other words, the succession of root relationships...

 of the song is Cm, Cm7, Cm6, Cm, E♭, B♭, F, Cm, E♭, B♭ and F. The song sees Cole singing some of the lyrics in French, referencing the children's song "Alouette
Alouette (song)
"Alouette" is a popular French Canadian children's song originating in France about plucking the feathers from a lark. Although it is in French, it is well-known among speakers of other languages; in this way it is similar to "Frère Jacques"...

". It was recorded in Santa Monica
Santa Mônica
Santa Mônica is a town and municipality in the state of Paraná in the Southern Region of Brazil.-References:...

, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

, located just outside of Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 and "finds her contemplating mortality with a cheerful morbidity, asking for prayers over a brutal march beat." Tabloids suggested that the lyrics were based upon her divorce from footballer Ashley Cole
Ashley Cole
Ashley Cole is an Barbadian-English professional footballer who plays for Chelsea and the England national team. He plays as a left-back and has been named one of the best in the world....

, and how her dancer friend Derek Hough
Derek Hough
Derek Hough is an American dancer, choreographer, musician and actor. A world champion in Latin American Dance, Hough has appeared since September 2007 on the hit U.S...

 nursed her to health while she was suffering from malaria
Malaria
Malaria is a mosquito-borne infectious disease of humans and other animals caused by eukaryotic protists of the genus Plasmodium. The disease results from the multiplication of Plasmodium parasites within red blood cells, causing symptoms that typically include fever and headache, in severe cases...

. The Daily Star had also noted Cole's apparent affection in the song by her use of the French word alouette, meaning "skylark".

Critical reception

"Promise This" received generally favorable reviews from music critics. Nick Levine of Digital Spy
Digital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....

 gave the songs five stars out of five. Levine called the song "a proper bloody corker. 'Promise This' skips along thrillingly from video gamey verses to choruses that shimmer like Cheryl's Saturday night eyelids to, well, those alouettes. The reverby middle 8's pretty ace too." A CBBC
CBBC
CBBC is one of two brand names used for the BBC's children's television strands. Between 1985 and 2002, CBBC was the name given to all the BBC's programmes on TV for children aged under 14...

 Newsround
Newsround
Newsround is a BBC children's news programme, which has run continuously since 4 April 1972, and was one of the world's first television news magazines aimed specifically at children...

 review praised the "thumping dance track" and said "the X Factor judge has a major hit on her hands." Gavin Martin of the Daily Mirror described the track as "modern electro-pop mash-up with a tribal chorus" and concluded, "A busy, catchy foretaste of Cheryl's forthcoming second album, this should lie comfortably in the Top Five." A reviewer from OK! magazine said "The upbeat, pop track has more of a dance feel than her previous releases but the songstress hasn't failed to impress with this one - we have it on loop!"

Chart performance

"Promise This" debuted at number one on the UK Singles Chart
UK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...

, becoming her second solo UK number one behind "Fight for This Love
Fight for This Love
"Fight for This Love" is a song by British recording artist Cheryl Cole, taken from her debut studio album, 3 Words. Initially, the song was released in the United Kingdom and Ireland as the lead single on 16 October 2009 by Fascination Records however, in 2010 it was also released in Europe as the...

" (October 2009). It sold 157,210 copies in its debut week, which earned it the highest first-week sales of the year, for a non-charity single at that time. It is Cole's fourth solo consecutive top-five single in the United Kingdom. The following week, Cole's album Messy Little Raindrops
Messy Little Raindrops
Messy Little Raindrops is the second studio album by British recording artist Cheryl Cole, released on 29 October 2010 by Fascination Records. The project is the follow-up to Cole's multi-platinum debut solo album 3 Words , following seven successful years as a member of girl group Girls Aloud...

 topped the UK Albums Chart
UK Albums Chart
The UK Albums Chart is a list of albums ranked by physical and digital sales in the United Kingdom. It is compiled every week by The Official Charts Company and broadcast on a Sunday on BBC Radio 1 , and published in Music Week magazine and on the OCC website .To qualify for the UK albums chart...

 while "Promise This" dropped to number two, however it its fourth week it experience a drastic fall of ten chart positions to find itself outside the top-ten at number seventeen. "Promise This" was also successful in Scotland and Ireland, where it topped both countries' single charts. It had limited success elsewhere, reaching top-fifteen Hungary and top-twenty in Belgium.

Background

The video for the song was directed by Sophie Muller
Sophie Muller
Sophie Muller is a British music video director, noted for her long-time collaborations with artists like Sophie Ellis-Bextor, No Doubt, Sade, Shakira, Shakespears Sister, Garbage, Blur, Annie Lennox and Eurythmics.-Background:...

 and choreographed by Fatima Robinson
Fatima Robinson
Fatima Robinson is a noted music video director and choreographer. Robinson's choreography résumé includes many Aaliyah's Videos, and Mary J. Blige's "Family Affair"...

 debuted on 21 September 2010 on UK television channel ITV2
ITV2
ITV2 is a 24 hour, free-to-air entertainment television channel in the United Kingdom owned by ITV Digital Channels Ltd, a division of ITV plc. It was launched on 7 December 1998, and is available on digital television via satellite, cable, IPTV and terrestrial platforms. The channel has the...

. It incorporates scenes of "silhouetted shapes, cut-outs and projected imagery". Digital Spy
Digital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....

's Ryan Love described the theme of the video as "dark and glossy". The X Factor official magazine said the video for the song was "gothic ballet". Cole's close friend and bandmate from Girls Aloud, Kimberley Walsh
Kimberley Walsh
Kimberley Jane Walsh is an English singer-songwriter, dancer, model, television presenter and actress. She is best known for being a member of girl group Girls Aloud, formed through ITV's reality television programme Popstars: The Rivals...

, used her OK!
OK!
OK! is a British weekly magazine specializing in celebrity news. Originally launched as a monthly, its first issue was published in April 1993. In September 2004, OK! publishers Northern and Shell launched in Australia as a monthly title – the magazine went weekly in October 2006...

 magazine column to say "[Cole's] gone ballerina theme this time - she used to be a great ballerina and went to the London Royal Ballet School
Royal Ballet School
The Royal Ballet School is one of the most famous classical ballet schools in the world and is the associate school of the Royal Ballet, a leading international ballet company based at the Royal Opera House in London...

, so that's quite fitting."

Synopsis

In the video Cole wears several outfits, described as "gorgeous" by ITN, including a low-cut red dress, a ballerina's leotard, to a short embellished mini-dress. Cole plays a dominant role in part of the video, waiting for a man in a darkened room in one scene and pushing him to the floor with her foot in another. ITN commented on the second part of the film, "We see a softer side to the 27-year-old though, as she dances in a floaty dress, showing off some of her skills which, as a child, won her a sponsorship to study at London's Royal Ballet Summer School." In one of music video's main outfits, Cole is seen wearing 'Wolford Bondage Tights'. "In one scene she is dressed in a Madonna
Madonna (entertainer)
Madonna is an American singer-songwriter, actress and entrepreneur. Born in Bay City, Michigan, she moved to New York City in 1977 to pursue a career in modern dance. After performing in the music groups Breakfast Club and Emmy, she released her debut album in 1983...

-styled black leotard and black jacket with her hair pushed back in a high ponytail. Another scene shows her dressed as a ballerina, and there’s another one where she wears a red flamenco dress, all in all she looks spectacular."

Reception

Promonewstv commented positively upon the direction marking that "Sophie Muller delivers this sympathetically earnest promo with both graceful and muscular choreography all adding to the drama". A reviewer from ITN News said remarked that Cole was "looking as sexy as ever" in the video. Stop Press News agreed with earlier reviews commenting that the video is "hot, but is not x rated" comparing it to other female music artists. The review added, "it is sexy, but not something that you would be embarrassed to watch with your family".

Promotion

The single was premiered on Chris Moyles
Chris Moyles
Christopher David Moyles is an English radio and television presenter and author, who currently presents The Chris Moyles Show on BBC Radio 1 and Chris Moyles' Quiz Night on Channel 4....

' BBC Radio 1
BBC Radio 1
BBC Radio 1 is a British national radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00pm including electronic dance, hip hop, rock...

 breakfast show on 14 September, where it was introduced as the lead single from Cole's second studio album, Messy Little Raindrops
Messy Little Raindrops
Messy Little Raindrops is the second studio album by British recording artist Cheryl Cole, released on 29 October 2010 by Fascination Records. The project is the follow-up to Cole's multi-platinum debut solo album 3 Words , following seven successful years as a member of girl group Girls Aloud...

. In addition to her role as a judge on The X Factor
The X Factor (UK)
The X Factor is a British television music competition to find new singing talent. Created by Simon Cowell, it began in September 2004 and is contested by aspiring singers drawn from public auditions. It is the originator of the international X Factor franchise. The seven series of the show to date...

, Cheryl Cole made a high-profile appearance on Piers Morgan's Life Stories
Piers Morgan's Life Stories
Piers Morgan's Life Stories, also known as Life Stories, is a British television chat show presented by journalist Piers Morgan. Filmed in front of a studio audience, each programme is devoted to one special celebrity guest. The interviews are intimate, in-depth and emotionally-charged as Piers...

, in which she discussed her marriage and divorce with Ashley Cole
Ashley Cole
Ashley Cole is an Barbadian-English professional footballer who plays for Chelsea and the England national team. He plays as a left-back and has been named one of the best in the world....

 and her life-threatening battle with malaria
Malaria
Malaria is a mosquito-borne infectious disease of humans and other animals caused by eukaryotic protists of the genus Plasmodium. The disease results from the multiplication of Plasmodium parasites within red blood cells, causing symptoms that typically include fever and headache, in severe cases...

. The show's ratings reached an all-time high. On 24 October, Cole performed "Promise This" on The X Factors results show. She donned a white tuxedo jacket, "frilly black knickers," knee-high zebra print tights, and leather boots and was joined by multiple back-up dancers. She "showcased her vocal and dancing skills with an energetic, raunchy routine that earned a standing ovation from her fellow judges." Similar to her 2009 performance of "Fight for This Love
Fight for This Love
"Fight for This Love" is a song by British recording artist Cheryl Cole, taken from her debut studio album, 3 Words. Initially, the song was released in the United Kingdom and Ireland as the lead single on 16 October 2009 by Fascination Records however, in 2010 it was also released in Europe as the...

" on The X Factor, the media speculated whether Cole lip sync
Lip sync
Lip sync, lip-sync, lip-synch is a technical term for matching lip movements with sung or spoken vocals...

ed or not. An ITV spokesperson insisted that Cole did not mime, although the performance was pre-recorded.
Cheryl also performed Promise This live on Alan Carr 'Chatty Man'. She performed it fully live with help from back-up singers.

Track listing

CD Single
  1. "Promise This" - 3:23
  2. "Promise This" (Digital Dog Remix Edit) - 3:47


Digital Remix - Exclusive to Nokia Store
  1. "Promise This" (Nu Addiction Dub Mix)


Digital EP
  1. "Promise This" - 3:23
  2. "Promise This" (Nu Addiction Radio Edit) - 3:31
  3. "Promise This" (Almighty Radio Edit) - 4:04
  4. "Promise This" (Digital Dog Remix Edit) - 3:47


Digital EP - The Remixes
  1. "Promise This" (Mayday's Club Mix) - 4:10
  2. "Promise This" (Nu Addiction Club Mix) - 7:52
  3. "Promise This" (Almighty Club Mix) - 8:39
  4. "Promise This" (Digital Dog Remix) - 6:03
  5. "Promise This" (Funkagenda Remix) - 6:47


Digital 'Christmas' EP - Exclusive Free Download in iTunes '12 Days Of Christmas' Promotion
  1. "Promise This" (Mayday's Drum & Step Mix) - 3:59
  2. "Promise This" (Digital Dog Remix Edit - Video) - 3:55
  3. "On The Road With Cheryl Cole (Edit - Video) - 4:09

Credits and personnel

  • Songwriting
    Songwriter
    A songwriter is an individual who writes both the lyrics and music to a song. Someone who solely writes lyrics may be called a lyricist, and someone who only writes music may be called a composer...

     – Priscilla Hamilton
    Priscilla Renea
    Priscilla Renea Hamilton is an American singer and songwriter. She is signed to Capitol Records, and her debut album, Jukebox, was released on December 1, 2009 but failed to garner success. Her second album is expected to be released sometime in 2011, although no official release details have been...

    , Wayne Wilkins
    Wayne Wilkins
    Wayne Wilkins is a classically trained pianist, Record producer, songwriter, record engineer, and record mixer born in the southeast London neighborhood of Croydon...

    , Christopher Jackson
  • Production
    Record producer
    A record producer is an individual working within the music industry, whose job is to oversee and manage the recording of an artist's music...

    , keyboards
    Keyboard instrument
    A keyboard instrument is a musical instrument which is played using a musical keyboard. The most common of these is the piano. Other widely used keyboard instruments include organs of various types as well as other mechanical, electromechanical and electronic instruments...

     and programming – Wayne Wilkins
  • Backing vocals
    Backing vocalist
    A backing vocalist or backing singer is a singer who provides vocal harmony with the lead vocalist or other backing vocalists...

     – Priscilla Renea, RaVaughn Brown
  • Mixing
    Audio mixing (recorded music)
    In audio recording, audio mixing is the process by which multiple recorded sounds are combined into one or more channels, most commonly two-channel stereo. In the process, the source signals' level, frequency content, dynamics, and panoramic position are manipulated and effects such as reverb may...

     – Mark Stent
    Mark Stent
    Mark 'Spike' Stent is a British record producer, and audio engineer who has worked with The KLF, Björk, Keane, Depeche Mode, Muse, Erasure, Hard-Fi, Massive Attack, Janet Jackson, Madonna, Christina Aguilera, Marilyn Manson, Pet Shop Boys, Dave Matthews, No Doubt/Gwen Stefani, CSS, Beth Orton,...

  • Mastering
    Audio mastering
    Mastering, a form of audio post-production, is the process of preparing and transferring recorded audio from a source containing the final mix to a data storage device ; the source from which all copies will be produced...

     – Brian Gardner
    Brian Gardner
    Brian Gardner, also known as Brian "Big Bass" Gardner is a mastering engineer. He has worked on countless recordings since the mid-1960s, including classic rock, funk, disco, alternative rock, R&B, hip hop, pop punk, and dance pop. He is perhaps best known for his work on hip hop albums and in...



Source:

Charts

> > > > > > >
Chart (2010) Peak
position
European Hot 100 Singles 5
Romania (UPFR
Romanian Top 100
The Romanian Top 100 is the national airplay-based singles chart of Romania. It is weekly and it started running in 1996. It is recognized as an official chart by the European division of Billboard, Music & Media....

)
46

Year-end charts

{| class="wikitable" border="1"
!scope="col"| Chart (2010)
!scope="col"| Position
|-
|Hungarian Airplay Chart
|align="center"|98
|-
|UK Singles Chart
|align="center"|39
|-

Chart procession and succession

Release history

{| class="wikitable"
|-
!Region
!Date
!Format
!Label
|-
|Denmark
|rowspan="3"| 24 October 2010
|rowspan="3"|Digital download
Music download
A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...

 (EP, Remixes)
|rowspan="2"|Universal Music
Universal Music Group
Universal Music Group is an American music group, the largest of the "big four" record companies by its commanding market share and its multitude of global operations...


|-
|Ireland
|-
|United Kingdom
|rowspan="2"|Fascination Records
Fascination Records
Fascination Records is a UK-based record label, owned by Universal Music Group, and operated as an imprint of Polydor Records. The label was launched in spring 2006, and is managed by former TOTP Magazine editor Peter Loraine...


|-
|United Kingdom
|rowspan="1"| 25 October 2010
|rowspan="1"|CD single
CD single
A CD single is a music single in the form of a standard size Compact Disc, not to be confused with the 3-inch CD single, which uses a smaller form factor. The format was introduced in the mid-1980s, but did not gain its place in the market until the early 1990s...


|-
|Mexico
|rowspan="1"| 24 November 2010
|rowspan="1"|Digital download
|rowspan="1"|Universal Music
|}

See also

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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