Proenza Schouler
Encyclopedia
Proenza Schouler is a New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

 based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The duo met while studying at Parsons School of Design
Parsons The New School for Design
Parsons The New School For Design, known colloquially as Parsons, is the art and design college of The New School university. It is located in New York City's Greenwich Village, and has produced artists and designers such as Marc Jacobs, Dean and Dan Caten, Norman Rockwell, Donna Karan, Jane...

, collaborating on their senior thesis, which would eventually become their first collection as Proenza Schouler. The collection was bought in its entirety by Barneys New York
Barneys New York
Barneys New York is a chain of luxury department stores headquartered in New York City. The chain owns large stores in New York City, Beverly Hills, Boston, Chicago, San Francisco, Dallas, Las Vegas, and Scottsdale, and smaller stores in other locations across the United States.Brands sold include...

. Proenza Schouler is named after the two designers' mothers' maiden names, Proenza being the maiden name of Hernandez' mother and Schouler that of McCollough's mother.

Proenza Schouler is defined by its fusion of craftsmanship and attention to detail with a sense of refined ease. Inspiration drawn from contemporary art and youth culture is combined with an emphasis on tailoring and the use of custom developed fabrics.

Proenza Schouler has played an important role in reinvigorating American fashion. Awarded with the inaugural CFDA
Council of Fashion Designers of America
The Council of Fashion Designers of America, Inc. is a not-for-profit trade association of over 350 of America’s foremost fashion and accessory designers. As of 2009, Diane von Fürstenberg is the group's President and Steven Kolb is the Executive Director...

 Vogue Fashion Fund award in 2004, the emerging brand was established as a leading talent in the industry. Three years later, Proenza Schouler was honored with the 2007 CFDA Womenswear Designer of the Year award. In June 2011, the designers were awarded their second CFDA Womenswear Designer of the Year Award.

In 2008, Proenza Schouler introduced its first shoe collection, licensed through Giuseppe Zanotti, Vicini S.p.A. Later that year, Proenza Schouler launched its first handbag collection, including the PS1, a classic satchel that embodies a sense of wearable luxury that has become the brand's signature.

Proenza Schouler is sold in over 100 of the most exclusive retail outlets worldwide, including Barneys New York
Barneys New York
Barneys New York is a chain of luxury department stores headquartered in New York City. The chain owns large stores in New York City, Beverly Hills, Boston, Chicago, San Francisco, Dallas, Las Vegas, and Scottsdale, and smaller stores in other locations across the United States.Brands sold include...

, Bergdorf Goodman
Bergdorf Goodman
Bergdorf Goodman is a luxury goods department store based on Fifth Avenue in Midtown Manhattan in New York City. The company was founded in 1899 by Herman Bergdorf and was later owned and managed by Edwin Goodman, and later his son Andrew Goodman....

, Harvey Nichols
Harvey Nichols
Harvey Nichols, founded in 1813, is an upmarket department store chain. Its original store is in London. Founded in 1813 as a linen shop, it sells many international brands of clothing for women and men, fashion accessories, beauty products, wine and food...

, Colette
Colette (boutique)
Colette is a concept store and the preeminent Parisian fashion and style boutique founded in March 1997 by Colette Roussaux and her daughter, Sarah Lerfel. It is located at no...

, and Joyce
Joyce Boutique
Joyce Boutique Holdings Limited is a famous fashion retailer in Hong Kong. It is engaged in the franchise of internationally renowned fashion, accessories and cosmetics designer brands in Greater China under the name "Joyce" or mono brand freestanding stores. It operates 66 points of sale in...

.

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