Private label rights
Encyclopedia
Private label rights is a concept used in Internet Marketing
and derived from private label
ing. It's a license where the author sell most or all of the intellectual property rights to their work. The license is defined by the author of the work and has no legal definition.
Similar licenses include resell rights
, also used in Internet Marketing.
). However, people can also purchase private label content that is limited in distribution, minimizing the number of competing marketers using the same content.
Private Label Content comes in many different formats, including PLR reports, ebooks, articles, graphics, templates and even videos.
While licenses differ with each author and seller, the basic premise is that the license permits buyers to re-brand the content under their own name and brand (excluding copyright
). In general practice this means that the product can be modified, sold, resold
or repurposed in many different formats. In some cases authorship on the original product is allowed and with unrestricted private label, buyers are often able to resell the same rights they've acquired although not all private label releases offer or permit license distribution or transfer.
Marketers use private label products for reselling under their own brands or in the case of written products for online marketing through channels like article directories
, content syndication, ebook directories, slide-sharing websites and similar.
Private Label Content comes with different rights depending on the developer so it's important to thoroughly check each license prior to use, to become familiar with any restrictions that may be in place.
Internet marketing
Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing of products or services over the Internet...
and derived from private label
Private label
Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting...
ing. It's a license where the author sell most or all of the intellectual property rights to their work. The license is defined by the author of the work and has no legal definition.
Similar licenses include resell rights
Resell rights
Many ebooks and pieces of software, especially in the field of online or internet marketing, are sold with resell rights included. It is therefore necessary to distinguish between normal resell rights and master resell rights....
, also used in Internet Marketing.
Use
The license is used for various digital products such as articles, ebooks, software, graphic templates etc. Because there are many buyers of the same product, the price of a single unit is generally lower than if one would create a similar product from scratch (either by himself or by outsourcingOutsourcing
Outsourcing is the process of contracting a business function to someone else.-Overview:The term outsourcing is used inconsistently but usually involves the contracting out of a business function - commonly one previously performed in-house - to an external provider...
). However, people can also purchase private label content that is limited in distribution, minimizing the number of competing marketers using the same content.
Private Label Content comes in many different formats, including PLR reports, ebooks, articles, graphics, templates and even videos.
While licenses differ with each author and seller, the basic premise is that the license permits buyers to re-brand the content under their own name and brand (excluding copyright
Copyright
Copyright is a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited time...
). In general practice this means that the product can be modified, sold, resold
Reseller
A reseller is a company or individual that purchases goods or services with the intention of reselling them rather than consuming or using them. This is usually done for profit...
or repurposed in many different formats. In some cases authorship on the original product is allowed and with unrestricted private label, buyers are often able to resell the same rights they've acquired although not all private label releases offer or permit license distribution or transfer.
Marketers use private label products for reselling under their own brands or in the case of written products for online marketing through channels like article directories
Article directory
Article directories are websites where users submit unique articles to be categorized and included to a specific niche. Well-written content articles released for free distribution have the potential of increasing the authoring business' credibility within its market as well as attracting new...
, content syndication, ebook directories, slide-sharing websites and similar.
Private Label Content comes with different rights depending on the developer so it's important to thoroughly check each license prior to use, to become familiar with any restrictions that may be in place.