Primal Pictures Ltd., established in 1991, is the producer of 3D Interactive Anatomy Software, which is used by medical educators, professionals, practitioners and students.

Company

Primal Pictures started with the goal of creating 'the only complete and medically accurate 3D model of the human anatomy'.

The 3D anatomy software is widely adopted in education and it is currently used for patient, practitioner and student education in over 20 countries. In 2007 over half a million students learn anatomy using Primal software.

Software production is based in London (UK) but the sales consultants are based around the United States as well.

Development

The representation of the body in Primal’s range of software is unique because of its accuracy and detail.

It is derived from genuine medical scan data that has been interpreted by a team of Primal anatomists and then translated into three-dimensional images by an expert team of graphics specialists. The anatomy visuals are accompanied by three-dimensional animations that demonstrate function, biomechanics and surgical procedures.

To supplement the core three-dimensional anatomy data are clinical videos and text written by some of the world’s leading medical specialists.

Awards

Primal Pictures won many awards, mostly retrieved in the UK.

• 2007 BMA Book Awards (First prize in the Electronic Books Category for 3D Head and Neck Anatomy with Special Senses and Basic Neuroanatomy)

• 2003 BMA Medical Book Competition (Commended in the Electronic Media Category Interactive Head & Neck)

• 2002 Freddies Award (International Health & Medical Media Award for Primal’s 3D Interactive Series as best multimedia in Health Series category)

• 2002 British Medical Association Highly Commended Award (Interactive Spine)

• 2001 British Medical Association High Commendation Award (Interactive Hip)

• 2001 Vesalius Award for Medical Illustration (USA premier award for medical graphics)

• 2001 Europrix Award (The European Union award for best e-learning and Education product for Primal’s 3D Interactive Series)

• 2000 British Medical Association Electronic Product High Commendation Award (Interactive Shoulder)

• 2000 Millennium Product Award from UK Government for Innovation & Creativity (Interactive Hand)

• 2000 Award from Department of Trade & Industry for the UK’s most innovative training scheme (Graphics personnel)

• 1st Prize International Media in Science (Interactive Skeleton)

• 1999 British Medical Association Electronic Product Gold Award (Interactive Knee Radiology Edition)

• 1996 British Medical Association Electronic Product Gold Award (Interactive Skeleton)