Price on application
Encyclopedia
Price on application more commonly abbreviated to POA is a term often seen on price lists, classified advertisements and is commonly used with regard to real estate
Real estate
In general use, esp. North American, 'real estate' is taken to mean "Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water; immovable property of this nature; an interest vested in this; an item of real property; buildings or...

 prices. It means the seller or selling agent must be contacted in order to obtain the price.

Rationale

A numeric price for an item may be withheld or simply unavailable for a number of reasons.
  • POA can be used as a placeholder
    Placeholder
    Placeholder may refer to:In language:* Placeholder name, words that can refer to objects or people, whose names are unknown or irrelevant* Filler text, shares some characteristics of a real written text, but is random or otherwise generated...

     when no price has been decided yet
  • Prices may fluctuate frequently (eg. fuel
    Fuel
    Fuel is any material that stores energy that can later be extracted to perform mechanical work in a controlled manner. Most fuels used by humans undergo combustion, a redox reaction in which a combustible substance releases energy after it ignites and reacts with the oxygen in the air...

    ), leading to a price given in a publication to quickly go out of date.
  • A product may be highly customised, in which case it will be impractical to give a fixed price
  • Some online listing systems internally sort POA items as being either very cheap or very expensive meaning they will appear at the start of a price-sorted list.

Real estate and classified advertisement

Prices can be deliberately concealed in an attempt to prevent potential buyers from spotting (usually downward) trends in price which can tempt them into waiting for further price decreases before submitting an offer.

In the case of real estate
Real estate
In general use, esp. North American, 'real estate' is taken to mean "Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water; immovable property of this nature; an interest vested in this; an item of real property; buildings or...

 an owner may, for whatever reason feel uncomfortable with revealing a given price to the public or an estate agent
Estate agent
An estate agent is a person or business that arranges the selling, renting or management of properties, and other buildings, in the United Kingdom and Ireland. An agent that specialises in renting is often called a letting or management agent...

 may want to prevent trends in property prices over a given area from becoming public information.

Perhaps the most nefarious use of the "price on application" term is as a mild low-ball
Low-Ball
The low-ball is a persuasion and selling technique in which an item or service is offered at a lower price than is actually intended to be charged, after which the price is raised to increase profits....

 technique, even though no initial low price is given the potential buyer might expect a reasonable price and proceed to inquire. In this case the seller assumes a potential buyer is less likely to go elsewhere once the initial enquiry has been made. The seller will also be given more of a chance to pitch their product to a potential buyer when they enquire about the price.

Realistically a property marked as "price on application" will come across as being overpriced and will put off most genuine buyers.
Price on application (sometimes price on asking), more commonly abbreviated to POA is a term often seen on price lists, classified advertisements and is commonly used with regard to real estate
Real estate
In general use, esp. North American, 'real estate' is taken to mean "Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water; immovable property of this nature; an interest vested in this; an item of real property; buildings or...

 prices. It means the seller or selling agent must be contacted in order to obtain the price.

Rationale

A numeric price for an item may be withheld or simply unavailable for a number of reasons.
  • POA can be used as a placeholder
    Placeholder
    Placeholder may refer to:In language:* Placeholder name, words that can refer to objects or people, whose names are unknown or irrelevant* Filler text, shares some characteristics of a real written text, but is random or otherwise generated...

     when no price has been decided yet
  • Prices may fluctuate frequently (eg. fuel
    Fuel
    Fuel is any material that stores energy that can later be extracted to perform mechanical work in a controlled manner. Most fuels used by humans undergo combustion, a redox reaction in which a combustible substance releases energy after it ignites and reacts with the oxygen in the air...

    ), leading to a price given in a publication to quickly go out of date.
  • A product may be highly customised, in which case it will be impractical to give a fixed price
  • Some online listing systems internally sort POA items as being either very cheap or very expensive meaning they will appear at the start of a price-sorted list.

Real estate and classified advertisement

Prices can be deliberately concealed in an attempt to prevent potential buyers from spotting (usually downward) trends in price which can tempt them into waiting for further price decreases before submitting an offer.

In the case of real estate
Real estate
In general use, esp. North American, 'real estate' is taken to mean "Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water; immovable property of this nature; an interest vested in this; an item of real property; buildings or...

 an owner may, for whatever reason feel uncomfortable with revealing a given price to the public or an estate agent
Estate agent
An estate agent is a person or business that arranges the selling, renting or management of properties, and other buildings, in the United Kingdom and Ireland. An agent that specialises in renting is often called a letting or management agent...

 may want to prevent trends in property prices over a given area from becoming public information.

Perhaps the most nefarious use of the "price on application" term is as a mild low-ball
Low-Ball
The low-ball is a persuasion and selling technique in which an item or service is offered at a lower price than is actually intended to be charged, after which the price is raised to increase profits....

 technique, even though no initial low price is given the potential buyer might expect a reasonable price and proceed to inquire. In this case the seller assumes a potential buyer is less likely to go elsewhere once the initial enquiry has been made. The seller will also be given more of a chance to pitch their product to a potential buyer when they enquire about the price.

Realistically a property marked as "price on application" will come across as being overpriced and will put off most genuine buyers.
Price on application (sometimes price on asking), more commonly abbreviated to POA is a term often seen on price lists, classified advertisements and is commonly used with regard to real estate
Real estate
In general use, esp. North American, 'real estate' is taken to mean "Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water; immovable property of this nature; an interest vested in this; an item of real property; buildings or...

 prices. It means the seller or selling agent must be contacted in order to obtain the price.

Rationale

A numeric price for an item may be withheld or simply unavailable for a number of reasons.
  • POA can be used as a placeholder
    Placeholder
    Placeholder may refer to:In language:* Placeholder name, words that can refer to objects or people, whose names are unknown or irrelevant* Filler text, shares some characteristics of a real written text, but is random or otherwise generated...

     when no price has been decided yet
  • Prices may fluctuate frequently (eg. fuel
    Fuel
    Fuel is any material that stores energy that can later be extracted to perform mechanical work in a controlled manner. Most fuels used by humans undergo combustion, a redox reaction in which a combustible substance releases energy after it ignites and reacts with the oxygen in the air...

    ), leading to a price given in a publication to quickly go out of date.
  • A product may be highly customised, in which case it will be impractical to give a fixed price
  • Some online listing systems internally sort POA items as being either very cheap or very expensive meaning they will appear at the start of a price-sorted list.

Real estate and classified advertisement

Prices can be deliberately concealed in an attempt to prevent potential buyers from spotting (usually downward) trends in price which can tempt them into waiting for further price decreases before submitting an offer.

In the case of real estate
Real estate
In general use, esp. North American, 'real estate' is taken to mean "Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water; immovable property of this nature; an interest vested in this; an item of real property; buildings or...

 an owner may, for whatever reason feel uncomfortable with revealing a given price to the public or an estate agent
Estate agent
An estate agent is a person or business that arranges the selling, renting or management of properties, and other buildings, in the United Kingdom and Ireland. An agent that specialises in renting is often called a letting or management agent...

 may want to prevent trends in property prices over a given area from becoming public information.

Perhaps the most nefarious use of the "price on application" term is as a mild low-ball
Low-Ball
The low-ball is a persuasion and selling technique in which an item or service is offered at a lower price than is actually intended to be charged, after which the price is raised to increase profits....

 technique, even though no initial low price is given the potential buyer might expect a reasonable price and proceed to inquire. In this case the seller assumes a potential buyer is less likely to go elsewhere once the initial enquiry has been made. The seller will also be given more of a chance to pitch their product to a potential buyer when they enquire about the price.

Realistically a property marked as "price on application" will come across as being overpriced and will put off most genuine buyers.AVOIDING BAIT PRICES
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