Pre-chasm
Encyclopedia
In technology entrepreneurship
, Pre-chasm attempts to describe the phase prior to Geoffrey Moore
's Crossing the Chasm
that focuses on the specifics of marketing high tech products during the early start up period. Pre-chasm was suggested as an extension to Geoffrey Moore's model, arguing that the phase prior to the "chasm" is left unintended and that it, driven by technology commoditization
and Lean Startup
principles, requires an ambidextrous approach to product development along-side marketing
to achieve product-market fit.
Entrepreneurship
Entrepreneurship is the act of being an entrepreneur, which can be defined as "one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods". This may result in new organizations or may be part of revitalizing mature organizations in response...
, Pre-chasm attempts to describe the phase prior to Geoffrey Moore
Geoffrey Moore
Geoffrey Moore is a Silicon Valley based high technology consultant, venture partner at Mohr Davidow Ventures and author.His books are derived from his Silicon Valley consulting work at The McKenna Group and The Chasm Group , and earlier work by Everett Rogers on adopter categories and diffusion...
's Crossing the Chasm
Crossing the Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm , is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period...
that focuses on the specifics of marketing high tech products during the early start up period. Pre-chasm was suggested as an extension to Geoffrey Moore's model, arguing that the phase prior to the "chasm" is left unintended and that it, driven by technology commoditization
Commoditization
Commoditization is the process by which goods that have economic value and are distinguishable in terms of attributes end up becoming simple commodities in the eyes of the market or consumers. It is the movement of a market from differentiated to undifferentiated price competition and from...
and Lean Startup
Lean Startup
"Lean startup" is a term coined by Eric Ries, his method advocates the creation of rapid prototypes designed to test market assumptions, and uses customer feedback to evolve them much faster than via more traditional product development practices, such as the Waterfall model...
principles, requires an ambidextrous approach to product development along-side marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
to achieve product-market fit.
See also
- Crossing the ChasmCrossing the ChasmCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm , is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period...
- Technology adoption lifecycleTechnology Adoption LifeCycleThe technology adoption lifecycle is a sociological model developed by Joe M. Bohlen, George M. Beal and Everett M. Rogers at Iowa State University, building on earlier research conducted there by Neal C. Gross and Bryce Ryan...
- Disruptive Innovation
- Customer Development
- Lean StartupLean Startup"Lean startup" is a term coined by Eric Ries, his method advocates the creation of rapid prototypes designed to test market assumptions, and uses customer feedback to evolve them much faster than via more traditional product development practices, such as the Waterfall model...