A power broker is a person who can influence people to vote towards a particular client (i.e. elected official or referendum

Referendum

A referendum is a direct vote in which an entire electorate is asked to either accept or reject a particular proposal. This may result in the adoption of a new constitution, a constitutional amendment, a law, the recall of an elected official or simply a specific government policy. It is a form of...

) in exchange for political or financial benefits. Power brokers can also negotiate deals with other power brokers to meet their aims.

Area of greatest influence

Power brokers can demand more benefits in closely contested areas and policies. They can play both sides and influence voters for the highest bidder. These brokers wield great influence over voters who may be dedicated to one issue that draws them into the electoral process but undecided on others. Hence, the brokers maintain their influence by denying loyalty to a political party

Political party

A political party is a political organization that typically seeks to influence government policy, usually by nominating their own candidates and trying to seat them in political office. Parties participate in electoral campaigns, educational outreach or protest actions...

 or other political label.

See also

• Broker
  Broker
  A broker is a party that arranges transactions between a buyer and a seller, and gets a commission when the deal is executed. A broker who also acts as a seller or as a buyer becomes a principal party to the deal...
  
  
• Patronage
  Patronage
  Patronage is the support, encouragement, privilege, or financial aid that an organization or individual bestows to another. In the history of art, arts patronage refers to the support that kings or popes have provided to musicians, painters, and sculptors...
  
  
• Kingmaker
  Kingmaker
  Kingmaker is a term originally applied to the activities of Richard Neville, 16th Earl of Warwick — "Warwick the Kingmaker" — during the Wars of the Roses in England. The term has come to be applied more generally to a person or group that has great influence in a royal or political succession,...
  
  
• Balance of power
  Balance of power (parliament)
  In parliamentary politics, the term balance of power sometimes describes the pragmatic mechanism exercised by a minor political party or other grouping whose guaranteed support may enable an otherwise minority government to obtain and hold office...
  
  
• The Power Elite
  The Power Elite
  The Power Elite is a book written by the sociologist, C. Wright Mills, in 1956. In it Mills calls attention to the interwoven interests of the leaders of the military, corporate, and political elements of society and suggests that the ordinary citizen is a relatively powerless subject of...
  
  
• Superdelegate
  Superdelegate
  "Superdelegate" is an informal term commonly used for some of the delegates to the Democratic National Convention, the presidential nominating convention of the United States Democratic Party....