Porsche Design Group
Porsche Design Group based in Bietigheim-Bissingen
Bietigheim-Bissingen is the second-largest town in the district of Ludwigsburg, Baden-Württemberg, Germany with 42,515 inhabitants in 2007. It is situated on the river Enz, close to its confluence with the Neckar, about 19 km north of Stuttgart, and 20 km south of Heilbronn.- Buildings...

, Germany, was founded in November 2003 by as a majority-owned subsidiary of Porsche AG to combine Porsche AG's and Porsche Design Group’s accessories and licensing business into one single company.

Originally, there were five independently operated companies with three different brands: Porsche Design, Design by F.A. Porsche and Porsche Selection:

Porsche Design/Design by F.A. Porsche: Professor Ferdinand Alexander Porsche
Ferdinand Alexander Porsche
Ferdinand Alexander Porsche , nicknamed "Butzi", son of Ferry Porsche, grandson of Ferdinand Porsche, is a German designer whose best known product is the first Porsche 911....

, designer of the Porsche 911
Porsche 911
The Porsche 911 is a luxury 2-door sports coupe made by Porsche AG of Stuttgart, Germany. It has a distinctive design, rear-engined and with independent rear suspension, an evolution of the swing axle on the Porsche 356. The engine was also air-cooled until the introduction of the Type 996 in 1998...

 and grandson of the Porsche founder, opened the Porsche Design Studio in Stuttgart
Stuttgart is the capital of the state of Baden-Württemberg in southern Germany. The sixth-largest city in Germany, Stuttgart has a population of 600,038 while the metropolitan area has a population of 5.3 million ....

 in 1972, which was moved to Zell am See
Zell am See
Zell am See is the capital city of the Zell am See district in the Austrian state of Salzburg. The city has about 10,000 inhabitants.Zell am See is a tourist destination and a transportation hub for the region...

, Austria, two years later. Porsche 911 quickly became the quintessential sports car and a design classic, along with many other products that Professor F. A. Porsche designed. Over the following decades, numerous classic men’s accessories such as watches, glasses and writing utensils were created and marketed worldwide under the “Porsche Design” brand. At the same time, many industrial products and household- and consumer goods for internationally recognized clients, including streetcars for the city of Vienna
Vienna is the capital and largest city of the Republic of Austria and one of the nine states of Austria. Vienna is Austria's primary city, with a population of about 1.723 million , and is by far the largest city in Austria, as well as its cultural, economic, and political centre...

, were developed under the “Design by F.A. Porsche” brand; so was also the line of Škoda Elektra
Škoda 14 T
The Škoda 14 T is a five carbody section low-floor uni-directional tram, developed by Škoda for the Prague tram system.The vehicle's body was designed by Porsche Design Group. The 14 T has six axles, and the low-floor area represents 50 % of the entire vehicle floor...

 streetcars for Prague
Prague is the capital and largest city of the Czech Republic. Situated in the north-west of the country on the Vltava river, the city is home to about 1.3 million people, while its metropolitan area is estimated to have a population of over 2.3 million...

, Brno
Brno by population and area is the second largest city in the Czech Republic, the largest Moravian city, and the historical capital city of the Margraviate of Moravia. Brno is the administrative centre of the South Moravian Region where it forms a separate district Brno-City District...

 and Wroclaw
Wrocław , situated on the River Oder , is the main city of southwestern Poland.Wrocław was the historical capital of Silesia and is today the capital of the Lower Silesian Voivodeship. Over the centuries, the city has been part of either Poland, Bohemia, Austria, Prussia, or Germany, but since 1945...

. All of the studio’s works are distinguished by a clear and functional design language, careful selection of materials and high-quality workmanship, which combines artisan tradition with state-of-the-art technology. Since 2005 all products have been developed and marketed under the brand Porsche Design. An example of a Porsche Design branded product is the Porsche Design 9522 mobile phone, designed and manufactured for Porsche Design by Sagem Wireless
Sagem Wireless
Sagem Wireless was a multinational communications corporation that is headquartered in Paris, France. Sagem Wireless was engaged in the designing and manufacturing of customised connected lifestyle devices and services for mobile network operators and global consumer brands...


Porsche Selection was the accessories brand for the sports car manufacturer Porsche
Porsche Automobil Holding SE, usually shortened to Porsche SE a Societas Europaea or European Public Company, is a German based holding company with investments in the automotive industry....

. Porsche has been offering vehicle accessories for over 50 years. Even in the 1950s, the “Porsche Boutique” offered luggage collections, wallets, Eyewear, T-shirts, calendars, model cars, buttons, tiepins and cufflinks developed specially for the 911. The products were sold in Porsche centers around the world and at events like the Carrera Cup. In 1994, Porsche AG’s merchandising division was given the new name “Porsche Selection”, which was changed in 2004 to “Porsche Design Driver’s Selection”. It has also been possible to purchase Porsche products from the Porsche online shops since 2000.

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