Podium Sans
Encyclopedia
Podium Sans was the typeface
Typeface
In typography, a typeface is the artistic representation or interpretation of characters; it is the way the type looks. Each type is designed and there are thousands of different typefaces in existence, with new ones being developed constantly....

 used on all models of iPod with color displays previous to the iPod lineup refresh on September 5, 2007.

When the iPod photo
IPod photo
The iPod Photo was a portable media player designed and marketed by Apple Inc. It was the top-of-the-line model in Apple's iPod family. It was positioned as a premium higher-end spin-off of the fourth-generation iPod on October 26, 2004...

 was first announced Apple
Apple Computer
Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad...

 claimed that the device featured a "new Myriad
Myriad (typeface)
Myriad is a humanist sans-serif typeface designed by Robert Slimbach and Carol Twombly for Adobe Systems. The typeface is best known for its usage by Apple Inc., replacing Apple Garamond as Apple's corporate font since 2002. Myriad is easily distinguished from other sans-serif fonts due to its...

 typeface," stating...
Now in living color, it's easier to read than ever. That’s thanks in part to the clarity of the display – it offers 220x176-pixel resolution – and in part to the new Myriad typeface.


The use of Adobe Myriad would have been the first example of Apple using the same font in branding and user interface and indeed the high-res advertising mock-ups clearly used the font. However, at the time few noticed that the font on the devices was missing Myriad's trademark features, such as its 'k' and 'K', its splayed 'M' and distinctive 'y'. Some of these changes, such as the straightening of the 'M', could be explained by Apple's designers simplifying the design to accommodate the small size and low resolution of the device compared to print, however other changes are harder to explain.

Whether Podium Sans started life as Myriad or another humanist sans-serif font is up for debate, but Apple no longer mentions the Myriad typeface in connection with the iPod user interface.

On newer models, such as the 3G iPod nano
IPod nano
iPod Nano is a digital media player designed and marketed by Apple Inc.. The first generation of iPod Nano was introduced on September 7, 2005 as a replacement for iPod Mini. It uses flash memory for storage. iPod Nano has gone through six models, or generations, since its introduction...

, iPod classic
IPod classic
The iPod Classic is a portable media player marketed by Apple Inc...

 and iPod touch
IPod touch
The iPod Touch is a portable media player, personal digital assistant, handheld game console, and Wi-Fi mobile device designed and marketed by Apple Inc. The iPod Touch adds the multi-touch graphical user interface to the iPod line...

 Podium Sans has been replaced with Helvetica Neue Bold, the same typeface used throughout the iPhone
IPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...

user interface.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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