Plum TV
Encyclopedia
Plum TV is a lifestyle television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 channel launched in 2002 by Nantucket Nectars
Nantucket Nectars
Nantucket Nectars is a beverage company created by Tom First and Tom Scott who met at Brown University in 1985. After graduation they headed to Nantucket where they started Allserve, a floating convenience store servicing boats in Nantucket Harbor, delivering everything from newspapers to...

 founder Tom Scott, along with producer Cary Woods
Cary Woods
Cary Woods is a film producer. He produced the first films by Alexander Payne, M Night Shyamalan, Doug Liman, Harmony Korine, Kevin Williamson. Woods helped to fuel the rise of the independent films...

 and television executive Chris Glowacki. Most recently Tom Scott has become CEO again. So far his performance has been lackluster. of The programming is locally produced largely in affluent vacation communities, marketed towards residents and tourists alike. Plum TV is carried by cable providers in Aspen
Aspen
Populus section Populus, of the Populus genus, includes the aspen trees and the white poplar Populus alba. The five typical aspens are all native to cold regions with cool summers, in the north of the Northern Hemisphere, extending south at high altitudes in the mountains. The White Poplar, by...

, Nantucket, the Hamptons, Martha's Vineyard
Martha's Vineyard
Martha's Vineyard is an island located south of Cape Cod in Massachusetts, known for being an affluent summer colony....

, Telluride
Telluride
Telluride may refer to:*Telluride, Colorado*Telluride , an ion of tellurium, and derivative compounds* A song by Tim McGraw on Set This Circus Down** A cover of the song by Josh Gracin on We Weren't Crazy...

, Sun Valley
Sun Valley
Sun Valley is the name of several places in the United States of America:*Sun Valley, Idaho, a ski area and resort community in central Idaho*Sun Valley, Los Angeles, in the San Fernando Valley*Sun Valley, Nevada, a suburb north of Reno...

, Vail, and Miami Beach.

Plum TV's tagline is The Best Things in Life are Plum.

In recent days PlumTV has laid off most of its staff, and is millions in debt. Many freelance employees, and ex employees have not been paid what is due to them, and lawsuits are certainly on the way.

Demographics

Plum was exposed to approximately 1,000,000* potential weekly viewers across the network, with 70% of its audience from the Top 20 DMA’s. 42% of visitors to Plum’s markets watch Plum an average of 4.1 hours per week. However now this is much less, as they have closed many operations. Even at its height these numbers were very wrong. They never had client side analytics.

*Weekly aggregated universe across Plum’s markets – 3rd source – each market

Programming

Shows include:
  • Plum Daily - Plum’s flagship program is the hyper-local “Insider’s Guide” to all the best things to do, see, eat, drink, buy, and experience for active, successful people. Anchored on-location by entertaining and knowledgeable hosts, Plum Daily gives locals and visitors alike all the information they need to get the most of their day, week or season. It’s the one-stop source to find out the top events, adventures, food, wine, arts, real estate, style and people that make Plum communities some of the best loved in the country.
  • Beyond the Boardroom - An original network program on Plum TV featuring Jonathan Tisch
    Jonathan Tisch
    Jonathan M. Tisch has been Chairman and CEO of Loews Hotels since 1989, as well as being Co-Chairman of the Board and Member of the Office of the President of Loews Corporation, its parent company. He is the son of Founder Robert Tisch....

     (CEO of Loews Hotels
    Loews Hotels
    -About Loews HotelsHotels:Loews Hotels currently owns and/or operates 18 hotels and resorts in the United States and Canada:-United States locations:*Loews Annapolis Hotel - Annapolis, Maryland*Loews Atlanta Hotel - Atlanta, Georgia...

     and co-chairman the Loews Corporation
    Loews Corporation
    Loews Corporation is a holding company run by the Tisch Family whose subsidiaries are engaged in the following lines of business:*property and casualty insurance...

    ) having candid conversations with America’s preeminent CEOs and business leaders. These candid conversations go beyond the usual business and talk shows, revealing the person behind the CEOs and showcasing the everyday decisions that shaped their lives and businesses.
  • Film Insider - In a time of multiplying multiplexes, unknown indie releases, and long Netflix queues, host Tim Fornara
    Tim Fornara
    Timothy William Fornara is a British actor, singer/songwriter and a television presenter who regularly interviews and reviews on Film 24.- Biography :Tim Fornara has credits on several albums including debut artist Laura Critchley...

     curates the world of film for the discerning moviegoer. Each week, Film Insider recommends the smartest films, goes behind the scenes with upcoming moviemakers, and is your ticket to Plum’s many Film Festivals. Film Insider will also include special half-hour shows covering the best Film events and Festivals.
  • Keeping Up With Ramona - Hosted by Australian beauty, athlete, and hardcore adventure-lover, Ramona Bruland, each half-hour episode seeks thrills, meets the local pros, and gets a taste of the towns she visits and their adventure subcultures. Following each adventure, Ramona and her expert co-host enjoy winter-related local festivities such as sleigh rides and campfires, hot springs, sipping hot-toddies and a late night downhill skiing light parade.
  • Lessons from the Front Lines of Luxury - Shot on location in a select sampling of the nation’s top affluent markets, Aspen
    Aspen
    Populus section Populus, of the Populus genus, includes the aspen trees and the white poplar Populus alba. The five typical aspens are all native to cold regions with cool summers, in the north of the Northern Hemisphere, extending south at high altitudes in the mountains. The White Poplar, by...

    , Miami Beach, New York City
    New York City
    New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

    , The Hamptons, Vail and Telluride
    Telluride
    Telluride may refer to:*Telluride, Colorado*Telluride , an ion of tellurium, and derivative compounds* A song by Tim McGraw on Set This Circus Down** A cover of the song by Josh Gracin on We Weren't Crazy...

    , this documentary examines how the luxury goods and services industry has fought back from the recession and how consumers are responding. Plum TV’s Mark Ellwood hosts providing unique access to luxury market insiders, including interviews with CEO’s of top luxury brands, hotel GMs and lifestyle/epicurean magazine executives, as well as local business owners.
  • Masters of Innovation - What does the future look like? Plum goes inside the most innovative labs in the country, including the MIT Media Lab
    MIT Media Lab
    The MIT Media Lab is a laboratory of MIT School of Architecture and Planning. Devoted to research projects at the convergence of design, multimedia and technology, the Media Lab has been widely popularized since the 1990s by business and technology publications such as Wired and Red Herring for a...

    , to get a sneak peak at the radical advancements in Arts & Sciences, Robotics, and more!
  • Plum Pass - The exclusive insider's look at event coverage across multiple Plum viewer passion points including film, fashion, food, wine, art, music, sports, and more. Plum has unprecedented media access to not only the events but to the stars, directors, chefs, models, designers, artists, musicians and athletes that bring these events to life.
  • Style Innovators - In this original 4-part docu-interview series, Plum follows Bon Appetit
    Bon Appétit
    Bon Appétit describes itself as "a food and entertaining magazine" and is published monthly. Named after the French phrase for "Enjoy your meal", it was started by M. Frank Jones in Kansas City in 1956...

     Editor-in-Chief Adam Rapoport as he spends the day hanging out with today’s most influential style icons. His guests come from different disciplines from fashion to industrial design, film to food, architecture to music. But they all share an aesthetic compulsion that guides every aspect of their lives. Guests include style and innovation luminaries such as Simon Doonan
    Simon Doonan
    Simon Doonan is the Creative Ambassador-at-Large of the New York City-based clothing store, Barneys.-Biography:Doonan hails from the English town of Reading. He got his first retail job as a summer job working at Heelas, a department store in Reading that belonged to the John Lewis Partnership...

     & Jonathan Adler
    Jonathan Adler
    Jonathan Adler is a Jewish-American designer renowned for his "happy chic" approach to home furnishings and interior design...

    , Kate Spade
    Kate Spade
    Kate Brosnahan Spade is the co-founder and namesake of the designer brand, Kate Spade New York .- Early life and beginnings :...

     & Andy Spade
    Andy Spade
    Andy Spade is the co-founder of Partners & Spade, along with Anthony Sperduti. He started his career in advertising working on brands such as Coca-Cola, Lexus, and Paul Stuart. In 1993, with his wife Kate Spade, he founded the fashion and lifestyle brands Kate Spade and Jack Spade. and was...

     and others. To get the story behind their unique vision, Adam meets these innovators in their homes, studios, and creative habitats and joins them for a chosen project or outing. Along the way, Adam gets to the bottom of their iconic style and craft, and gets a first-hand glimpse of their characteristic tastes and unexpected passions. Cadillac is the presenting sponsor of Style Innovators.
  • Top of the Mountain - Hosted by Ramona Bruland along with special guest co-hosts including Oliver Sharpe, Erik Williams
    Erik Williams
    Erik George Williams is a former American football offensive tackle in the National Football League who played most of his career with the Dallas Cowboys . He played college football at Central State University in Wilberforce, Ohio, where he was an NAIA All-American offensive lineman. Williams was...

    , Chris Klug
    Chris Klug
    Chris Klug is a professional alpine snowboarder. After receiving a liver transplant in 2000 to treat Primary sclerosing cholangitis, he went on to compete in the 2002 Winter Olympics in Salt Lake City. This was the first and so far only time a transplantee had competed in the Olympics, either...

    , Gretchen Bleiler
    Gretchen Bleiler
    Gretchen Bleiler is an American professional halfpipe snowboarder. She currently resides in Aspen, Colorado and is married to Chris Hotell.-Career:...

     and other mountain celebrities, Top of the Mountain is an insider’s guide to the ski and snowboard lifestyle.
  • What’s In Store with Mike Albo - Mike Albo, the hilarious, feisty (but always gentlemanly) fashion & design writer leads us on an entertaining, informative and highly curated shopping journey into America’s most unique neighborhoods. What’s in Store delivers a half-hour of satisfying socio-shopping critique. Mike’s insider tour is accessible, helpful and best of all, fun. Mike and his cohorts will visit various stores, boutiques and concept shops in America’s most interesting shopping neighborhoods including NYC’s Nolita, Silver Lake in LA. Using his Critical Shopper eye, Mike checks out what’s being sold to us, how it’s being sold, and, in the end, whether it is really worth it.

Awards and recognition

In November 2008, Plum TV was nominated for Six Emmy Awards by National Academy of Television.

In June 2010, Plum TV receives Emmy Award
Emmy Award
An Emmy Award, often referred to simply as the Emmy, is a television production award, similar in nature to the Peabody Awards but more focused on entertainment, and is considered the television equivalent to the Academy Awards and the Grammy Awards .A majority of Emmys are presented in various...

 from Heartland Chapter of the National Television Academy.
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