Playboy Licensing
Encyclopedia
The Playboy Licensing Group is a division of Playboy Enterprises
. The Licensing segment licenses the Playboy name, the Rabbit Head design and other images, trademarks, and artwork, as well as the Spice name and trademarks for various men's and women's apparel, men's underwear and women's lingerie, accessories, collectibles, cigars, watches, jewelry, fragrances, small leather goods, stationery, music, eyewear, barware, and home fashions. In 2008, Playboy went into its first wine venture with Gargiulo Vineyards, producing a 12-bottle set featuring the images of playmate
s from the 1960s and 70s.
The Company's trademarks and copyrights are critical to the success and potential growth of all of its businesses. Its trademarks, which are renewable periodically and which can be renewed indefinitely, include Playboy, the Rabbit Head Design, Playmate and Spice. The Company also owns numerous domain names related to its online business. In 2005, Playboy moved into the top 50 World's largest licensors.
Currently the Licensing division accounts for about 10% of the revenue of the Playboy Enterprises.
Playboy Enterprises
Playboy Enterprises, Inc. is a privately held global media and lifestyle company founded by Hugh Marston Hefner to manage the Playboy magazine empire. Its programming and content are available worldwide on television networks, Websites, mobile platforms and radio...
. The Licensing segment licenses the Playboy name, the Rabbit Head design and other images, trademarks, and artwork, as well as the Spice name and trademarks for various men's and women's apparel, men's underwear and women's lingerie, accessories, collectibles, cigars, watches, jewelry, fragrances, small leather goods, stationery, music, eyewear, barware, and home fashions. In 2008, Playboy went into its first wine venture with Gargiulo Vineyards, producing a 12-bottle set featuring the images of playmate
Playmate
A Playmate is a female model featured in the centerfold/gatefold of Playboy magazine as Playmate of the Month . The PMOM's pictorial includes nude photographs and a centerfold poster, as well as a short biography and the "Playmate Data Sheet", which lists her birthdate, measurements, turn-ons, and...
s from the 1960s and 70s.
The Company's trademarks and copyrights are critical to the success and potential growth of all of its businesses. Its trademarks, which are renewable periodically and which can be renewed indefinitely, include Playboy, the Rabbit Head Design, Playmate and Spice. The Company also owns numerous domain names related to its online business. In 2005, Playboy moved into the top 50 World's largest licensors.
Currently the Licensing division accounts for about 10% of the revenue of the Playboy Enterprises.