Play Rapport is a Swedish web based video news service created by Sveriges Television

Sveriges Television

Sveriges Television AB , Sweden's Television, is a national television broadcaster based in Sweden, funded by a compulsory fee to be paid by all television owners...

 (SVT). The name comes from SVT Play

SVT Play

SVT Play is the brand used for the video on demand service offered by Sveriges Television, more specifically to the streaming services offered on the SVT website, svt.se, and its counterpart for mobile phones....

, which is the general brand for video-on-demand services from SVT, and Rapport

Rapport (news programme)

Rapport is one of the two main news programmes from the Swedish television broadcaster Sveriges Television .Rapport's main bulletin is broadcast everyday at 7.30 p. m. on SVT1 and is thirty minutes long...

, which is SVT's main news programme.

SVT announced the launch of the service and that longtime news anchor Claes Elfsberg

Claes Elfsberg

Claes-Gösta Elfsberg is a Swedish television journalist.Elfsberg grew up in the district of Svedmyra in southern Stockholm...

 would be its primary presenter in January 2008. The service had its official launch May 5, 2008 in Kungsträdgården

Kungsträdgården

Kungsträdgården is a park in central Stockholm, Sweden. It is colloquially known as Kungsan.The park's central location and its outdoor cafés makes it one of the most popular hangouts and meeting places in Stockholm. It also hosts open-air concerts and events in summer, while offering an ice...

  after a few weeks of public beta testing. The service was reported to have had 40,000 visitors during its first day. SVT originally though that they would be the first to launch such a service in Sweden, but the TV4 Group managed to develop and launch a news channel a few weeks before SVT.

The service consists of various video clips and is initially updated between 7 a.m. and 11 p.m. on Weekdays, and between 8 a.m. and 6 p.m. on Weekends. The "broadcast" starts immediately after the webpage has loaded with a news summary. It is then possible to watch all stories in the playlist as a regular newscast, and to choose the stories one wants to see. It is also possible to search for older news stories and watch regional news. All videos can be embedded

Embedded

- In science :* In mathematics, embedding is one instance of some mathematical object contained within another instance** Graph embedding* In computing, an embedded system is a special-purpose system in which the computer is completely encapsulated by the device it controls* In computing, embedding...

 onto external web pages and blogs. The site can play video in fullscreen, in the regular interface and in a "mini player". In July 2008, SVT presented a desktop widget with news headlines for Play Rapport.

The videos are encoded with Flash Video and the navigation is made in Adobe Flash

Adobe Flash

Adobe Flash is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast...

. The concept was developed by the web agency Doberman whom had previously designed the SVT website, svt.se.