Planet Google
Encyclopedia
Planet Google is a business and management book by author Randall Stross, also author of eBoys. The book is an insight on Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

, a multinational
Multinational corporation
A multi national corporation or enterprise , is a corporation or an enterprise that manages production or delivers services in more than one country. It can also be referred to as an international corporation...

 public
Public
In public relations and communication science, publics are groups of individuals, and the public is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science,...

 cloud computing
Cloud computing
Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility over a network ....

, Internet search, and advertising technologies corporation It offers information about the secretive Googleplex
Googleplex
The Googleplex is the corporate headquarters complex of Google, Inc., located at 1600 Amphitheatre Parkway in Mountain View, Santa Clara County, California, United States, near San Jose. "Googleplex" is a portmanteau of Google and complex, and a reference to googolplex, the name given to the large...

, the Google office, and also the founding and history of the company.

Content

Planet Google illustrates the idea behind the founding of the company, and how it became a massive corporation strong enough to take over the world. The book describes the challenges before the company just after its founding and how it overcame them. The book describes the technology behind Google's search engine, its servers
Server (computing)
In the context of client-server architecture, a server is a computer program running to serve the requests of other programs, the "clients". Thus, the "server" performs some computational task on behalf of "clients"...

 and their algorithms.

In further chapters, Planet Google explains how Google acquired other companies like YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 and helped in their publicity. There's an entire chapter dedicated to Google's software Google Earth
Google Earth
Google Earth is a virtual globe, map and geographical information program that was originally called EarthViewer 3D, and was created by Keyhole, Inc, a Central Intelligence Agency funded company acquired by Google in 2004 . It maps the Earth by the superimposition of images obtained from satellite...

 and Google Street View
Google Street View
Google Street View is a technology featured in Google Maps and Google Earth that provides panoramic views from various positions along many streets in the world...

. Randall Stross describes the controversies regarding Google Books and its other services.

Layout

The book is divided into eight chapters. Each chapter is dedicated to a different phase of Google. They include GMail
Gmail
Gmail is a free, advertising-supported email service provided by Google. Users may access Gmail as secure webmail, as well via POP3 or IMAP protocols. Gmail was launched as an invitation-only beta release on April 1, 2004 and it became available to the general public on February 7, 2007, though...

, YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

, Google Earth
Google Earth
Google Earth is a virtual globe, map and geographical information program that was originally called EarthViewer 3D, and was created by Keyhole, Inc, a Central Intelligence Agency funded company acquired by Google in 2004 . It maps the Earth by the superimposition of images obtained from satellite...

, Google Books, and other things like open source, and the search algorithm. The chapter list is as follows:
  1. Open and Closed
  2. Unlimited Capacity
  3. The Algorithm
  4. Moon Shot
  5. GooTube
  6. Small World, After All
  7. A Personal Matter
  8. Algorithm, Meet Humanity
  9. Conclusion


There is also a 'Notes' section at the end of the book, before the index and acknowledgements, which cites references, web links and facts of the contents in the book, organized by chapters.

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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