Plain Jane (TV series)
Encyclopedia
Plain Jane is an American reality television
makeover summer series that transforms one woman each week. The show premiered on The CW
on Wednesday July 28, 2010 at 9 pm. The network announced on July 2011, that it will air repeats of the show during summer 2011, starting on Thursday July 21.
, acting like a "fairy godmother," takes one Jane and transforms her from inside and out with confidence building challenges and a head to toe makeover. It all culminates when she reveals her secret crush to the man of her dreams on a romantic date.
("Big Brother"), Rich Meehan ("Big Brother") and Amy Palmer
("You're Cut Off") for Fly On the Wall Entertainment and Sony Pictures Television
.
page. On May 28, 2010, a 3-4 minute sneak peek was released on The CW's Youtube featuring the events of the first episode.
repeat which preceded it. In CW's Women 18-34 target demo it scored a 0.5 rating.
The CW announced that encores of the show will be broadcast every Tuesday at 8pm. The encore of the first episode outperformed the premiere scoring a 0.5 rating in A18-49 and 1.26 total viewers.
The second episode was stable in A18-49 demographic with a 0.4 rating and increase its viewers to 1.11 million viewers which was better than its premiere episode. Repeats of previous episodes on Tuesday continued to outperform first broadcasts.
The encore of the second episode aired on Tuesday August 10 and improved again scoring a series high for the show with 1.29 million viewers and a 0.5 rating in A18-49.
The third episode aired on August 11 and scored a series high for an original episode with 1.23 million viewers and a 0.5 rating in A18-49.
It also scored a series high in CW's target demo Women 18-34 with a 0.8 rating.
The fourth episode aired on August 18 and scored a new high in both total viewers with 1.33 million & in A18-49 with a 0.5 rating.
The season finale aired on September 1 and fell to series low with only 0.97 million viewers & a 0.4 rating in A18-49. In W18-34 it scored a 0.7 rating.
Reality television
Reality television is a genre of television programming that presents purportedly unscripted dramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded...
makeover summer series that transforms one woman each week. The show premiered on The CW
The CW Television Network
The CW Television Network is a television network in the United States launched at the beginning of the 2006–2007 television season. It is a joint venture between CBS Corporation, the former owners of United Paramount Network , and Time Warner's Warner Bros., former majority owner of The WB...
on Wednesday July 28, 2010 at 9 pm. The network announced on July 2011, that it will air repeats of the show during summer 2011, starting on Thursday July 21.
Show format
Each week British fashion expert Louise RoeLouise Roe
Louise Roe is an English television presenter, model, and fashion journalist. She is notable for hosting BBC's The Clothes Show, E!’s Fashion Police, E!'s Perfect Catch, and the CW TV show Plain Jane.-Early life:...
, acting like a "fairy godmother," takes one Jane and transforms her from inside and out with confidence building challenges and a head to toe makeover. It all culminates when she reveals her secret crush to the man of her dreams on a romantic date.
Production
The series is produced by Allison GrodnerAllison Grodner
Allison Grodner is an award-winning director, producer and writer, who has worked in documentary and reality-based programming for the past fifteen years. She is best known for her work on the American version of the reality TV show Big Brother. She is an executive producer of Big Brother and Big...
("Big Brother"), Rich Meehan ("Big Brother") and Amy Palmer
Amy Palmer
Amy Marie Palmer is a retired female hammer thrower from the United States. Her personal best throw was 68.28 metres, achieved on April 29, 2000 in Philadelphia.She was the bronze medalist at the 1998 Goodwill Games...
("You're Cut Off") for Fly On the Wall Entertainment and Sony Pictures Television
Sony Pictures Television
Sony Pictures Television, Inc. is an American and global television production/distribution subsidiary of Sony Pictures Entertainment. In turn, the latter is part of the Japanese conglomerate Sony.-Background:...
.
Promotion
On May 21, 2010, an eleven-second promo was released on The CW's official YoutubeYouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
page. On May 28, 2010, a 3-4 minute sneak peek was released on The CW's Youtube featuring the events of the first episode.
International Versions
MTV International has acquired the format rights to Plain Jane and has greenlit an 8-episode English-language version of the reality series with the same title and the same host as the original CW series, Louise Roe, for a 2011 fall premiere. MTV International also airs the show in European and Asian countries. Sony channels in Latin America has acquired the rights to air the US version. The format has also been sold in French Canada to an upcoming specialty channel temporarily named TVA Mode, which has commissioned 16 episodes under the title Le Tresor en Moi to launch in May 2011.Ratings
The show premiered with 0.98 million viewers and a 0.4 rating in A18-49 demographic. The show attracted fewer viewers than the America's Next Top ModelAmerica's Next Top Model
America's Next Top Model is a reality television show in which a number of women compete for the title of America's Next Top Model and a chance to start their career in the modeling industry....
repeat which preceded it. In CW's Women 18-34 target demo it scored a 0.5 rating.
The CW announced that encores of the show will be broadcast every Tuesday at 8pm. The encore of the first episode outperformed the premiere scoring a 0.5 rating in A18-49 and 1.26 total viewers.
The second episode was stable in A18-49 demographic with a 0.4 rating and increase its viewers to 1.11 million viewers which was better than its premiere episode. Repeats of previous episodes on Tuesday continued to outperform first broadcasts.
The encore of the second episode aired on Tuesday August 10 and improved again scoring a series high for the show with 1.29 million viewers and a 0.5 rating in A18-49.
The third episode aired on August 11 and scored a series high for an original episode with 1.23 million viewers and a 0.5 rating in A18-49.
It also scored a series high in CW's target demo Women 18-34 with a 0.8 rating.
The fourth episode aired on August 18 and scored a new high in both total viewers with 1.33 million & in A18-49 with a 0.5 rating.
The season finale aired on September 1 and fell to series low with only 0.97 million viewers & a 0.4 rating in A18-49. In W18-34 it scored a 0.7 rating.
Season 1
The first season of Plain Jane included 6 one-hour episodes. It premiered on July 28, 2010 and will finish its first season on September 1, 2010.| # | Title | Original airdate | Production code | (in millions) |
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Season 2
Season 2 premiered on MTV UK on Wednesday October 19, 2011.| # | Title | Original airdate | Production code | (in millions) |
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