Pink International Company
Encyclopedia
Pink International Company (full legal name: Preduzeće za informisanje i marketing Pink International Company d.o.o. Beograd) is a Serbia
n media company headquartered in Belgrade. Pink International is the main pillar of the Pink Media Group, the largest media conglomerate in the Balkans
. The company is the owner of: Pink Television, known as TV Pink or RTV Pink
(the leading commercial television station in Serbia); Radio Pink (a successful radio station covering Belgrade); Fashion TV Southeast Europe, Fashion TV SEE or FTV SEE (regional channel franchise from Fashion TV
International); and, PFI Studios (international film production studios).
Registered as a limited liability company, Pink International Company is owned by Serbian businessman and entrepreneur Željko Mitrović who amassed his fortune during the 1990s under the regime of Slobodan Milošević
. Mitrović was a close personal friend of Milošević's wife Mira Marković
and an influential official of her Yugoslav Left
party.
Mitrović originally founded Pink International Company in the 1990s following the formation of the radio activities and later expansion into television. The company was re-registered on April 25, 2005, in accordance with new Serbian laws and regulations.
In its 2007 annual financial report submitted to the Serbian Business Registry (a government agency), Pink International Company posted a profit of RSD
325,780,000 (approximately €
4.1 million) for the 2007 calendar year.
) is the leading commercial television station in Serbia. Founded in 1994 and covering initially only the Belgrade area, the station later achieved countrywide reach by the late 1990s. In 1998, TV Pink achieved the leading position in the market. TV Pink's emphasis is on light entertainment programming: movies, sitcoms, music variety shows, talk shows, reality shows and news.
(SBB) although some content from Pink Extra and/or Pink Plus is available on the DTH channels. Pink International provides content for these satellite channels from its own production (TV Pink) and well as content purchased from or co-produced with independent production companies. Additionally, some content for the channels is also obtained from the sister television stations in Bosnia and Herzegovina (TV Pink BH
) and Montenegro (TV Pink M
).
International, for Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Serbia and Slovenia. This regional satellite channel is distributed through cable and DTH. Michel Adam Lisowski, the owner of Fashion TV
International, attended the launch activities with senior Pink representatives including Zeljko Mitrovic in Belgrade, Ljubljana and Zagreb. Fashion TV SEE has a potential market reach of more than 20 million viewers.
just 15 minutes outside of Belgrade. PFI Studios provides full production support in addition to studio infrastructure to international film projects. To date, productions such as Lock Out and The Raven
have been shot there.
PFI Studios has also co-produced Serbian films that have achieved local box office acclaim: Promeni me (Change Me), Četvrti čovek (The Fourth Man), Čitulja za Eskobara (Obituary for Escobar), and Zona mrtvih (Zone of the Dead).
Serbia
Serbia , officially the Republic of Serbia , is a landlocked country located at the crossroads of Central and Southeast Europe, covering the southern part of the Carpathian basin and the central part of the Balkans...
n media company headquartered in Belgrade. Pink International is the main pillar of the Pink Media Group, the largest media conglomerate in the Balkans
Balkans
The Balkans is a geopolitical and cultural region of southeastern Europe...
. The company is the owner of: Pink Television, known as TV Pink or RTV Pink
RTV Pink
RTV Pink or Radio-Television Pink is a popular, privately-owned, national TV network in Serbia. Pink is the leading commercial station in the Serbian television broadcast market. TV Pink has gained a strong reputation for its entertainment programming...
(the leading commercial television station in Serbia); Radio Pink (a successful radio station covering Belgrade); Fashion TV Southeast Europe, Fashion TV SEE or FTV SEE (regional channel franchise from Fashion TV
Fashion TV
Fashion TV is an international fashion and lifestyle broadcasting television channel. It was founded in France in 1997 by its Polish-born president Michel Adam Lisowski, Fashion TV is the only 24/7 international TV network exclusively dedicated to fashion, beauty, glamour and style and has become...
International); and, PFI Studios (international film production studios).
Registered as a limited liability company, Pink International Company is owned by Serbian businessman and entrepreneur Željko Mitrović who amassed his fortune during the 1990s under the regime of Slobodan Milošević
Slobodan Milošević
Slobodan Milošević was President of Serbia and Yugoslavia. He served as the President of Socialist Republic of Serbia and Republic of Serbia from 1989 until 1997 in three terms and as President of the Federal Republic of Yugoslavia from 1997 to 2000...
. Mitrović was a close personal friend of Milošević's wife Mira Marković
Mirjana Markovic
Mirjana "Mira" Marković is the leader of the Yugoslav Left political party and the widow and childhood friend of former Yugoslav president Slobodan Milošević.-Personal life:...
and an influential official of her Yugoslav Left
Yugoslav Left
Yugoslav Left was a left-wing political party in Serbia and Montenegro. It was formed in 1994 as is a coalition of 23 left-wing and communist parties, led by the League of Communists - Movement for Yugoslavia . It has been led by Mirjana Marković, the wife of Slobodan Milošević...
party.
Mitrović originally founded Pink International Company in the 1990s following the formation of the radio activities and later expansion into television. The company was re-registered on April 25, 2005, in accordance with new Serbian laws and regulations.
In its 2007 annual financial report submitted to the Serbian Business Registry (a government agency), Pink International Company posted a profit of RSD
Serbian dinar
The dinar is the currency of Serbia. An earlier currency also called dinar was used in Serbia between 1868 and 1918. The earliest use of the dinar date to 1214. Today's Serbian dinar is a continuation of the last Yugoslav dinar...
325,780,000 (approximately €
Euro
The euro is the official currency of the eurozone: 17 of the 27 member states of the European Union. It is also the currency used by the Institutions of the European Union. The eurozone consists of Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg,...
4.1 million) for the 2007 calendar year.
Radio
Radio Pink was started in 1993, covering only the Belgrade metropolitan area. The premise behind the radio was to focus on music programming. No news is broadcast.Television
TV Pink (or RTV PinkRTV Pink
RTV Pink or Radio-Television Pink is a popular, privately-owned, national TV network in Serbia. Pink is the leading commercial station in the Serbian television broadcast market. TV Pink has gained a strong reputation for its entertainment programming...
) is the leading commercial television station in Serbia. Founded in 1994 and covering initially only the Belgrade area, the station later achieved countrywide reach by the late 1990s. In 1998, TV Pink achieved the leading position in the market. TV Pink's emphasis is on light entertainment programming: movies, sitcoms, music variety shows, talk shows, reality shows and news.
Satellite Television
Pink International provides production content for two global satellite channels (Pink Extra and Pink Plus) broadcast to subscribers in Europe, Australia and North America. There are nine direct-to-home (DTH) satellite channels that have been created in cooperation with Serbia's largest cable company, Serbia BroadbandSerbia Broadband
SBB is the leading cable TV and broadband Internet provider in Serbia.Ownership structure:* Mid Europa Partners...
(SBB) although some content from Pink Extra and/or Pink Plus is available on the DTH channels. Pink International provides content for these satellite channels from its own production (TV Pink) and well as content purchased from or co-produced with independent production companies. Additionally, some content for the channels is also obtained from the sister television stations in Bosnia and Herzegovina (TV Pink BH
Pink BH
Pink BH is a regional television station in Bosnia and Herzegovina and is a member of the Pink Media Group which also owns sister television stations in Serbia and Montenegro . Pink BH's main headquarters is in Sarajevo....
) and Montenegro (TV Pink M
Pink M
Pink M is a television station in Montenegro with a signal and broadcast licence that covers its entire territory.Founded by Serbian network RTV Pink, Pink M operates as its Montenegrin subsidiary....
).
Fashion TV Southeast Europe
In November 2008, Pink International launched Fashion TV Southeast Europe (Fashion TV SEE or FTV SEE). Pink International obtained the franchise rights, from Fashion TVFashion TV
Fashion TV is an international fashion and lifestyle broadcasting television channel. It was founded in France in 1997 by its Polish-born president Michel Adam Lisowski, Fashion TV is the only 24/7 international TV network exclusively dedicated to fashion, beauty, glamour and style and has become...
International, for Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Serbia and Slovenia. This regional satellite channel is distributed through cable and DTH. Michel Adam Lisowski, the owner of Fashion TV
Fashion TV
Fashion TV is an international fashion and lifestyle broadcasting television channel. It was founded in France in 1997 by its Polish-born president Michel Adam Lisowski, Fashion TV is the only 24/7 international TV network exclusively dedicated to fashion, beauty, glamour and style and has become...
International, attended the launch activities with senior Pink representatives including Zeljko Mitrovic in Belgrade, Ljubljana and Zagreb. Fashion TV SEE has a potential market reach of more than 20 million viewers.
Film Production
PFI Studios (opened in 2007), a division of Pink International, consists currently of eight sound stages that have been designed and built to attract international productions, primarily American and West European. A ninth sound stage, planned for completion in 2011, will be one of the largest in Europe. In addition to the sound stages, the studio complex consists of administrative office buildings, warehouses and a back lot (12.5 hectares), all located in ŠimanovciŠimanovci
Šimanovci is a village in Serbia. It is situated in the Pećinci municipality, in the Srem District, Vojvodina province. The village has a Serb ethnic majority and its population numbering 3,358 people .-See also:*List of places in Serbia...
just 15 minutes outside of Belgrade. PFI Studios provides full production support in addition to studio infrastructure to international film projects. To date, productions such as Lock Out and The Raven
The Raven (2011 film)
The Raven is an upcoming thriller film directed by James McTeigue, based on a screenplay by Ben Livingston and Hannah Shakespeare. It is due for release on March 9, 2012.-Plot:...
have been shot there.
PFI Studios has also co-produced Serbian films that have achieved local box office acclaim: Promeni me (Change Me), Četvrti čovek (The Fourth Man), Čitulja za Eskobara (Obituary for Escobar), and Zona mrtvih (Zone of the Dead).
Terrestrial
- PinkRTV PinkRTV Pink or Radio-Television Pink is a popular, privately-owned, national TV network in Serbia. Pink is the leading commercial station in the Serbian television broadcast market. TV Pink has gained a strong reputation for its entertainment programming...
- Serbia - PinkPink MPink M is a television station in Montenegro with a signal and broadcast licence that covers its entire territory.Founded by Serbian network RTV Pink, Pink M operates as its Montenegrin subsidiary....
- Montenegro - PinkPink BHPink BH is a regional television station in Bosnia and Herzegovina and is a member of the Pink Media Group which also owns sister television stations in Serbia and Montenegro . Pink BH's main headquarters is in Sarajevo....
- Bosnia and Herzegovina - PinkPink SIPink SI is a television station in Slovenia. It is operated by the Serbian media company, Pink.-Shows Currently Broadcast :...
- Slovenia - PinkPink 15Pink 15 is Macedonian private television channel owned by Zeljko Mitrovic....
- Macedonia - Pink - Bulgaria - Start September 2011
- Pink - Croatia - Start 2012
- Pink - Catalonia - Start April 2012
Satellite
- Pink PlusPink PlusPink Plus is RTV Pink's satellite channel.Headquartered in Vienna, Austria, it mostly targets Serbian diaspora. It can be viewed in Europe, South America, North America and Australia & New Zealand on UBI World TV....
- Based in Vienna, Austria - Pink Extra - Broadcasts programs from Pink BH
- Pink Movies - Broadcasts foreign movies and series (available in TotalTVTotalTVTotalTV is the first Serbian Direct To Home platform, offering over 80 digital TV channels via satellite. Owner of platform is the largest Serbian cable operator Serbia Broadband - Srpske kablovske mreže ....
DTH platform) - Pink Film - Broadcast domestic movies and series (available in TotalTV DTH platform)
- Pink News (available in TotalTV DTH platform)
- Pink Kids (available in TotalTV DTH platform)
- Pink Music (available in TotalTV DTH platform)
- Total Pink - Broadcasts the best from Pink productions (available in TotalTV DTH platform)
Cable
- Pink Music (available in SBB and IKOM cable system)
- Pink Kids (available in SBB and IKOM cable system)
- Pink Family (available in SBB and IKOM cable system)