Physique 57
Encyclopedia
Physique 57 is a fitness
company founded in 2006 and headquartered in New York City
. The company operates five exercise studios and retails its own line of fitness DVD
s through its website and in retailers including Lululemon Athletica
and Norma Kamali. The company has also announced its first book, The Physique 57(R) Solution: The Groundbreaking 2-Week Plan for a Lean, Beautiful Body, will launch in 2012. In addition, the company has partnernships with Canyon Ranch
and One&Only Resorts, where it leads fitness retreats around the country and in the Bahamas multiple times a year. In 2010, Physique 57 was named as #377 in Inc. (magazine)
Magazine's list of the 500 fastest growing companies in America. .
location is located at 161 Avenue of the Americas and the third location in New York City
is at 2109 Broadway on the Upper West Side. The fourth studio is located in Bridgehampton at 264 Butter Lane Barn. The Beverly Hills, CA studio opened in June 2010 and is located at 320 North Cañon Drive.
has its root in the Lotte Berk
Method. The regimen includes strength training
, cardio and a ballet
barre for a workout that improves flexibility
and endurance while strengthening abdominals and sculpting the muscles. Proponents of the Lotte Berk
Method state that it leads to a more elongated body, like that of a dancer. Classes are 57 minutes in length and are designed to make use of every minute.
Physique 57 co-founder Jennifer Vaughan Maanavi is a dance enthusiast, Columbia MBA and former Wall Street
professional. In 2005, upon the sudden closing of The Lotte Berk Method, a fitness studio offering the eponymous technique created in the 1950s by a former ballet dancer, Jennifer realized that she and legions of devout Lotte Berk followers needed a new home. Teaming up with Tanya Becker, one of the foremost instructors of The Lotte Berk Method for over a decade, Physique 57 was born.
Expansion
In February 2006, Physique 57 debuted at 24 W. 57th Street in New York City.
Next, Physique 57 claimed familiar territory by following clients east for the summer to the Hamptons. In May 2006, the Bridgehampton outpost opened in Lotte Berk’s former space at 264 Butter Lane Barn.
In August 2011, Physique 57 opened its third Manhattan studio on the Upper West Side to cater to its rapidly growing uptown client base. The facility is housed in one of New York City’s landmarks, the Ansonia
.
Partnerships
2010 marked the inclusion of Physique 57 as #377 in Inc. Magazine’s list of the 500 fastest growing private companies in America, and was marked by growth in all aspects of the company, including partnerships with Canyon Ranch
, One and Only Resorts, QVC
and Plus One Health Management.
Physical fitness
Physical fitness comprises two related concepts: general fitness , and specific fitness...
company founded in 2006 and headquartered in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
. The company operates five exercise studios and retails its own line of fitness DVD
DVD
A DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions....
s through its website and in retailers including Lululemon Athletica
Lululemon Athletica
Lululemon Athletica Inc. , styled as lululemon athletica, is a self-described yoga-inspired athletic apparel company, produces a clothing line and runs international clothing stores from its company base in Vancouver, British Columbia, Canada....
and Norma Kamali. The company has also announced its first book, The Physique 57(R) Solution: The Groundbreaking 2-Week Plan for a Lean, Beautiful Body, will launch in 2012. In addition, the company has partnernships with Canyon Ranch
Canyon Ranch
Canyon Ranch operates two destination health spa resorts in the United States. Canyon Ranch resorts are located in Tucson, Arizona, and Lenox, Massachusetts. Canyon Ranch also operates Canyon Ranch Hotel & Spa in Miami Beach, Florida, as well as SpaClub locations with primarily day spa facilities...
and One&Only Resorts, where it leads fitness retreats around the country and in the Bahamas multiple times a year. In 2010, Physique 57 was named as #377 in Inc. (magazine)
Inc. (magazine)
Inc. magazine, founded in 1979 and based in New York City, is a monthly publication focused on growing companies. The magazine publishes an annual list of the 500 fastest-growing private companies in the U.S., the "Inc...
Magazine's list of the 500 fastest growing companies in America. .
Current Locations
There are presently five Physique 57 locations. The flagship studio is located in New York City at 24 W 57th Street. The second New York CityNew York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
location is located at 161 Avenue of the Americas and the third location in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
is at 2109 Broadway on the Upper West Side. The fourth studio is located in Bridgehampton at 264 Butter Lane Barn. The Beverly Hills, CA studio opened in June 2010 and is located at 320 North Cañon Drive.
Approach
Physique 57’s approach to fitnessFitness
Fitness may relate to:* Physical fitness, a general state of good health, usually as a result of exercise and nutrition * Cardiorespiratory fitness...
has its root in the Lotte Berk
Lotte Berk
Lotte Berk was a dancer and teacher.She was born Liselotte Heymansohn in Cologne, Germany, to a German mother and Russian-born father, both of whom were Jewish. Her father owned a chain of quality menswear shops. Lotte as a child was chauffeured around a six seated Mercedes and would wear a...
Method. The regimen includes strength training
Strength training
Strength training is the use of resistance to muscular contraction to build the strength, anaerobic endurance, and size of skeletal muscles. There are many different methods of strength training, the most common being the use of gravity or elastic/hydraulic forces to oppose muscle contraction...
, cardio and a ballet
Ballet
Ballet is a type of performance dance, that originated in the Italian Renaissance courts of the 15th century, and which was further developed in France and Russia as a concert dance form. The early portions preceded the invention of the proscenium stage and were presented in large chambers with...
barre for a workout that improves flexibility
Flexibility
Flexibility may refer to:* Flexibility , the distance of motion of a joint, which may be increased by stretching* Flexibility , in the field of engineering systems design, designs that can adapt when external changes occur...
and endurance while strengthening abdominals and sculpting the muscles. Proponents of the Lotte Berk
Lotte Berk
Lotte Berk was a dancer and teacher.She was born Liselotte Heymansohn in Cologne, Germany, to a German mother and Russian-born father, both of whom were Jewish. Her father owned a chain of quality menswear shops. Lotte as a child was chauffeured around a six seated Mercedes and would wear a...
Method state that it leads to a more elongated body, like that of a dancer. Classes are 57 minutes in length and are designed to make use of every minute.
History
Since its launch in 2006, Physique 57 has experienced rapid customer growth and now owns and operates five studios—three in New York City, one in Los Angeles and one in the Hamptons.Physique 57 co-founder Jennifer Vaughan Maanavi is a dance enthusiast, Columbia MBA and former Wall Street
Wall Street
Wall Street refers to the financial district of New York City, named after and centered on the eight-block-long street running from Broadway to South Street on the East River in Lower Manhattan. Over time, the term has become a metonym for the financial markets of the United States as a whole, or...
professional. In 2005, upon the sudden closing of The Lotte Berk Method, a fitness studio offering the eponymous technique created in the 1950s by a former ballet dancer, Jennifer realized that she and legions of devout Lotte Berk followers needed a new home. Teaming up with Tanya Becker, one of the foremost instructors of The Lotte Berk Method for over a decade, Physique 57 was born.
Expansion
In February 2006, Physique 57 debuted at 24 W. 57th Street in New York City.
Next, Physique 57 claimed familiar territory by following clients east for the summer to the Hamptons. In May 2006, the Bridgehampton outpost opened in Lotte Berk’s former space at 264 Butter Lane Barn.
In August 2011, Physique 57 opened its third Manhattan studio on the Upper West Side to cater to its rapidly growing uptown client base. The facility is housed in one of New York City’s landmarks, the Ansonia
Ansonia
Ansonia is the name of some places in the United States of America:* Ansonia, Connecticut** Ansonia High School * Ansonia, Ohio** Ansonia High School * Ansonia, Pennsylvaniaand in Canada:* Ansonia, OntarioOther uses:...
.
Partnerships
2010 marked the inclusion of Physique 57 as #377 in Inc. Magazine’s list of the 500 fastest growing private companies in America, and was marked by growth in all aspects of the company, including partnerships with Canyon Ranch
Canyon Ranch
Canyon Ranch operates two destination health spa resorts in the United States. Canyon Ranch resorts are located in Tucson, Arizona, and Lenox, Massachusetts. Canyon Ranch also operates Canyon Ranch Hotel & Spa in Miami Beach, Florida, as well as SpaClub locations with primarily day spa facilities...
, One and Only Resorts, QVC
QVC
QVC is a multinational corporation specializing in televised home shopping. Founded in 1986 by Joseph Segel in West Goshen Township, Pennsylvania, United States, QVC broadcasts in five countries as QVC US, QVC UK, QVC Germany, QVC Japan and – QVC Italy to 200 million households...
and Plus One Health Management.