Phat Farm
Encyclopedia
Phat Farm is a national fashion line created by the vision of Russell Simmons
, the founder of the modern day hip-hop movement, Phat Farm, a division of Phat Fashions (itself a division of Kellwood Company
), is symbol of men's contemporary American culture, mixing the urban aesthetics of the streets and the preppy culture of the Ivy League.
Since its inception in 1992, Phat Fashions began from a small New York City
showroom and is now a multi-million dollar business. Phat Fashions' success is a result of the brand's commitment to quality, innovation in design and support of the retail trade through strategic marketing and advertising. For the consumer, Phat Fashions delivers a universal message that breaks stereotypes and ethnic boundaries, setting the new standard in sportswear and establishes the company as the complete American lifestyle brand.
The fashion line is an upscale mix of sporty urban fashions with the classic Ivy League
preppy
style. For example, argyle sweaters are paired with baggy jeans and crisp white sneakers. Phat Farm expanded to include Baby Phat, a brand that encompasses women's wear, as well as eyeglasses, fragrances and children's clothing.
Some Phat Farm articles are political; the broken flag logo visible on every clothing article except footwear is touted as a symbol of the state of separation the world is in right now.
Russell Simmons
-External links:** * * * * * * from the US Holocaust Memorial Museum* *...
, the founder of the modern day hip-hop movement, Phat Farm, a division of Phat Fashions (itself a division of Kellwood Company
Kellwood Company
Kellwood Company designs, manufactures, and markets a growing collection of premier fashion brands across a broad range of consumer lifestyles including Vince, Rebecca Taylor, ADAM, Baby Phat, Phat Farm, Sag Harbor, Briggs NY, Jolt, and My Michelle as well as licensed brands XOXO and David Meister...
), is symbol of men's contemporary American culture, mixing the urban aesthetics of the streets and the preppy culture of the Ivy League.
Since its inception in 1992, Phat Fashions began from a small New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
showroom and is now a multi-million dollar business. Phat Fashions' success is a result of the brand's commitment to quality, innovation in design and support of the retail trade through strategic marketing and advertising. For the consumer, Phat Fashions delivers a universal message that breaks stereotypes and ethnic boundaries, setting the new standard in sportswear and establishes the company as the complete American lifestyle brand.
The fashion line is an upscale mix of sporty urban fashions with the classic Ivy League
Ivy League
The Ivy League is an athletic conference comprising eight private institutions of higher education in the Northeastern United States. The conference name is also commonly used to refer to those eight schools as a group...
preppy
Preppy
Preppy, preppie, or prep refers to a modern, widespread United States clique, often considered a subculture...
style. For example, argyle sweaters are paired with baggy jeans and crisp white sneakers. Phat Farm expanded to include Baby Phat, a brand that encompasses women's wear, as well as eyeglasses, fragrances and children's clothing.
Some Phat Farm articles are political; the broken flag logo visible on every clothing article except footwear is touted as a symbol of the state of separation the world is in right now.