Peter Bamford
Encyclopedia
Peter Bamford is Chairman of SuperGroup plc, the owner of the Superdry brand, and rapidly growing youth fashion retailer. He is also Chairman of MCPS-PRS Limited known as PRS for Music.
He is a Non-Executive Director of Rentokil-Initial plc.
Peter was the Chief Marketing Officer of Vodafone
during the period between July 2003 - April 2006. He was also a Board director since: April 1998. Previously, he was Chief Executive, Northern Europe, Middle East & Africa Region and Managing Director of Vodafone UK. Peter was responsible for the full range of marketing and commercial activities in Vodafone
, including brand
, global product development and content management
, accountability for serving Vodafone's global corporate customers and management and procurement
of the global handset portfolio. He is regarded as one of the key architects of the development of Vodafone as a global brand.
Before joining Vodafone in 1997, Peter Bamford held senior positions with Kingfisher
plc and Tesco
PLC and was a director of WH Smith PLC.
Peter is also known for his motor racing activities. Since 2006 he has competed in major championships including the Ferrari Challenge, British GT, the Le Mans Series, International Open GT and the Spa 24 Hour Race.
He is a Non-Executive Director of Rentokil-Initial plc.
Peter was the Chief Marketing Officer of Vodafone
Vodafone
Vodafone Group Plc is a global telecommunications company headquartered in London, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers , with around 341 million proportionate subscribers as of...
during the period between July 2003 - April 2006. He was also a Board director since: April 1998. Previously, he was Chief Executive, Northern Europe, Middle East & Africa Region and Managing Director of Vodafone UK. Peter was responsible for the full range of marketing and commercial activities in Vodafone
Vodafone
Vodafone Group Plc is a global telecommunications company headquartered in London, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers , with around 341 million proportionate subscribers as of...
, including brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
, global product development and content management
Content management
Content management, or CM, is the set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. In recent times this information is typically referred to as content or, to be precise, digital content...
, accountability for serving Vodafone's global corporate customers and management and procurement
Procurement
Procurement is the acquisition of goods or services. It is favourable that the goods/services are appropriate and that they are procured at the best possible cost to meet the needs of the purchaser in terms of quality and quantity, time, and location...
of the global handset portfolio. He is regarded as one of the key architects of the development of Vodafone as a global brand.
Before joining Vodafone in 1997, Peter Bamford held senior positions with Kingfisher
Kingfisher
Kingfishers are a group of small to medium sized brightly coloured birds in the order Coraciiformes. They have a cosmopolitan distribution, with most species being found in the Old World and Australia...
plc and Tesco
Tesco
Tesco plc is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues and the second-largest measured by profits...
PLC and was a director of WH Smith PLC.
Peter is also known for his motor racing activities. Since 2006 he has competed in major championships including the Ferrari Challenge, British GT, the Le Mans Series, International Open GT and the Spa 24 Hour Race.