Perú Cola
Encyclopedia
Perú Cola is a Peru
vian range of soft drink
s. Perú Cola is a brand of the Embotelladora Don Jorge S.A.C.
company, a former bottler of Coca-Cola and later Inca Kola products. Perú Cola was introduced in Peru
in 2002 after the take-over of Inca Kola by the Coca-Cola Company. Perú Cola is sold in glass bottles of 500 ml and PET
bottles of 500 ml, 1.5 litre, 2.200 litre and 3.300 litre.
announced its promotion of the popular America Television
show Al Fondo Hay Sitio on labels of Perú Cola and Isaac Kola
. The labels of Perú Cola featured caricatures of 14 different characters from the television series on the front of the 500 ml and 1.5 litre PET
bottles. The larger sizes (2.200 litres and 3.300 litres) had groups of characters on the larger size labels. In addition to the labels, there were prizes
consisting of 50 different collectable sticker
s featuring 16 different characters from the show (with similar caricatures printed on the labels) available on the inside of the peel-off labels—one each on the 500 ml and 1.5 litre bottles. The 2.200 litre bottles came with two stickers, and the 3.300 litre bottles had three stickers. The promotion officially ended November 15, 2010, but the labels and stickers were available on store shelves after that time.
In January 2011, Embotelladora Don Jorge S.A.C.
introduced a second promotion for the television show Al Fondo Hay Sitio. It featured a second set of sticker-tattoos (decals, unlike the larger format square stickers from the first series) with new artwork with various caracatures of characters from the television series on 1/2 liter PET
bottles of Perú Cola and Isaac Kola. This promotion did not include different collectable labels with different characters as in the first promotion. The label indicated that an album for the stickers could be ordered from a website for the promotion.
Peru
Peru , officially the Republic of Peru , is a country in western South America. It is bordered on the north by Ecuador and Colombia, on the east by Brazil, on the southeast by Bolivia, on the south by Chile, and on the west by the Pacific Ocean....
vian range of soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
s. Perú Cola is a brand of the Embotelladora Don Jorge S.A.C.
Embotelladora Don Jorge S.A.C.
Embotelladora Don Jorge S.A.C. is a corporation involved in the manufacturing, distribution and marketing of nonalcoholic and alcoholic beverages based in Lima, Peru. Its headquarters are located in the San Miguel District, Lima.-History:...
company, a former bottler of Coca-Cola and later Inca Kola products. Perú Cola was introduced in Peru
Peru
Peru , officially the Republic of Peru , is a country in western South America. It is bordered on the north by Ecuador and Colombia, on the east by Brazil, on the southeast by Bolivia, on the south by Chile, and on the west by the Pacific Ocean....
in 2002 after the take-over of Inca Kola by the Coca-Cola Company. Perú Cola is sold in glass bottles of 500 ml and PET
Polyethylene terephthalate
Polyethylene terephthalate , commonly abbreviated PET, PETE, or the obsolete PETP or PET-P, is a thermoplastic polymer resin of the polyester family and is used in synthetic fibers; beverage, food and other liquid containers; thermoforming applications; and engineering resins often in combination...
bottles of 500 ml, 1.5 litre, 2.200 litre and 3.300 litre.
Product promotions
In September 2010, Embotelladora Don Jorge S.A.C.Embotelladora Don Jorge S.A.C.
Embotelladora Don Jorge S.A.C. is a corporation involved in the manufacturing, distribution and marketing of nonalcoholic and alcoholic beverages based in Lima, Peru. Its headquarters are located in the San Miguel District, Lima.-History:...
announced its promotion of the popular America Television
America Television
America Television , better known as America TV, is a Peruvian television network affiliated with Televisa of Mexico. It was founded on December 15, 1958 by Antonio Umbert F., Nicanor Gonzalez V., and Avelino Aramburu. The network belongs to the Plural TV group formed by the daily newspapers El...
show Al Fondo Hay Sitio on labels of Perú Cola and Isaac Kola
Isaac Kola
Isaac Kola is a Peruvian soft drink. Isaac Kola is a very popular brand of the Embotelladora Don Jorge S.A.C. company, a former bottler of Coca-Cola and later Inca Kola products. Isaac Kola was introduced in Peru in 2002 as a rival product to Inca Kola after the take-over of Inca Kola by the...
. The labels of Perú Cola featured caricatures of 14 different characters from the television series on the front of the 500 ml and 1.5 litre PET
Polyethylene terephthalate
Polyethylene terephthalate , commonly abbreviated PET, PETE, or the obsolete PETP or PET-P, is a thermoplastic polymer resin of the polyester family and is used in synthetic fibers; beverage, food and other liquid containers; thermoforming applications; and engineering resins often in combination...
bottles. The larger sizes (2.200 litres and 3.300 litres) had groups of characters on the larger size labels. In addition to the labels, there were prizes
Prize (marketing)
Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value—found in packages of brand-name retail products that are included in the price of the product with the intent to boost sales...
consisting of 50 different collectable sticker
Sticker
A sticker is a type of a piece of paper or plastic, adhesive, sticky on one side, and usually with a design on the other. They can be used for decoration, depending on the situation. They can come in many different shapes, sizes and colours and are put on things such as lunchboxes, in children's...
s featuring 16 different characters from the show (with similar caricatures printed on the labels) available on the inside of the peel-off labels—one each on the 500 ml and 1.5 litre bottles. The 2.200 litre bottles came with two stickers, and the 3.300 litre bottles had three stickers. The promotion officially ended November 15, 2010, but the labels and stickers were available on store shelves after that time.
In January 2011, Embotelladora Don Jorge S.A.C.
Embotelladora Don Jorge S.A.C.
Embotelladora Don Jorge S.A.C. is a corporation involved in the manufacturing, distribution and marketing of nonalcoholic and alcoholic beverages based in Lima, Peru. Its headquarters are located in the San Miguel District, Lima.-History:...
introduced a second promotion for the television show Al Fondo Hay Sitio. It featured a second set of sticker-tattoos (decals, unlike the larger format square stickers from the first series) with new artwork with various caracatures of characters from the television series on 1/2 liter PET
Polyethylene terephthalate
Polyethylene terephthalate , commonly abbreviated PET, PETE, or the obsolete PETP or PET-P, is a thermoplastic polymer resin of the polyester family and is used in synthetic fibers; beverage, food and other liquid containers; thermoforming applications; and engineering resins often in combination...
bottles of Perú Cola and Isaac Kola. This promotion did not include different collectable labels with different characters as in the first promotion. The label indicated that an album for the stickers could be ordered from a website for the promotion.
See also
- Kola RealKola RealKola Real is a Peruvian soft drink. Kola Real is one of the most popular brands of Ajegroup, a leader in the Latin American beverage market. Started in Peru on June 23, 1988 in the middle of a coup d'état, the company has grown and expanded not only in Peru, but also in Cuba, Ecuador, Dominican...
— a direct competitive brand. - Crush NaranjaOrange CrushCrush is a carbonated soft drink brand, originally marketed as an orange soda, which was invented by California beverage and extract chemist Neil C. Ward. Most flavors of Crush are caffeine-free.-History:...
— a direct competitive brand. - ConcordiaConcordia (beverage)Concordia is a Peruvian range of soft drinks, first sold and produced in the "Norte Chico" region of Peru . Concordia can be found in flavors like Strawberry, Pineapple and Orange. Discontinued flavors include Apple and Non-alcoholic Champagne...
— a direct competitive brand. - Isaac KolaIsaac KolaIsaac Kola is a Peruvian soft drink. Isaac Kola is a very popular brand of the Embotelladora Don Jorge S.A.C. company, a former bottler of Coca-Cola and later Inca Kola products. Isaac Kola was introduced in Peru in 2002 as a rival product to Inca Kola after the take-over of Inca Kola by the...
— sister product marketed alongside Perú Cola.