Peaberry Coffee
Encyclopedia
Peaberry Coffee was a coffee shop
Café
A café , also spelled cafe, in most countries refers to an establishment which focuses on serving coffee, like an American coffeehouse. In the United States, it may refer to an informal restaurant, offering a range of hot meals and made-to-order sandwiches...

 chain that was started in Denver, Colorado
Colorado
Colorado is a U.S. state that encompasses much of the Rocky Mountains as well as the northeastern portion of the Colorado Plateau and the western edge of the Great Plains...

 in 1990 by Bill Tointon. The store's concept was founded on serving a variety of coffee
Coffee
Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...

 from all over the world and roasting it in Denver. It was categorized in a menu format called the "Peaberry Profile System". The system offered four selections of Coffee Roasting
Coffee roasting
Roasting coffee transforms the chemical and physical properties of green coffee beans into roasted coffee products. The roasting process is what produces the characteristic flavor of coffee by causing the green coffee beans to expand and to change in color, taste, smell, and density...

 styles, Light & Mild, Rich & Creamy, Extravagant & Exotic and Dark & Intense.

In 2006, a lawsuit was brought against Peaberry Coffee and Perkins Coie
Perkins Coie
Perkins Coie is an international law firm based in Seattle, Washington. It has been listed on the Fortune Magazine "100 Best Places to Work in America" for the past nine years. It is noted for its intellectual property, Labor and Employment, and Products Liability practice groups, and for its...

 (Peaberry's franchise attorneys). 10 franchisees claimed to have lost millions of dollars due to Peaberry's poor financial practices and alleged that the company had not shown a profit since 1998. They further claimed that most of the stores owned by the company failed to break even. The franchisees also stopped paying royalties in February 2008. A Denver district judge ruled against the franchisees later that year and also decided that they owed the unpaid royalties to Peaberry. The franchisees are appealing the ruling.

In September 2009, Peaberry Coffee, Inc. closed all of its corporate owned locations. Several stores which were previously franchises are now operated independently. These stores include: the Denver Tech Center location, the Park Meadows location, the Arapahoe location, and the Boulder location. The closures were due to poor financial performance from the stores, a poor economy, and the cost of the lawsuit brought against the company by franchisees.

In February 2010, the Colorado Court of Appeals Vacated judgement against Plaintiffs for unpaid royalties, attorneys fees and restored the fraudulent concealment claim against Peaberry. The following link is an article by Janet Sparks from the Franchise Times

http://www.franchisetimes.com/content/story.php?article=01618

The store was named after the peaberry
Peaberry
Peaberry, also known as caracoli, is a type of coffee bean. Normally the fruit of the coffee plant develops as two halves of a bean within a single cherry, but sometimes only one of the two seeds gets fertilized, so there is nothing to flatten it. This oval bean is known as peaberry...

coffee bean. A "peaberry" is a small, round coffee bean that has unique taste characteristics and makes up only 2-4% of the harvest depending on the crop.

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