Pawel Lewicki
Encyclopedia
Pawel Lewicki is a cognitive psychologist, and became a professor of psychology at the University of Tulsa
University of Tulsa
The University of Tulsa is a private university awarding bachelor's, master's, and doctoral degrees located in Tulsa, Oklahoma, USA. It is currently ranked 75th among doctoral degree granting universities in the nation by US News and World Report and is listed as one of the "Best 366 Colleges" by...

 in 1984. He retired in 2009. He is best known for his research on nonconscious information processing (and self-perpetuation), where he demonstrated that procedural knowledge
Procedural knowledge
Procedural knowledge, also known as imperative knowledge, is the knowledge exercised in the performance of some task. See below for the specific meaning of this term in cognitive psychology and intellectual property law....

 is created via nonconscious acquisition of information about covariations between events or features, and that nonconsciously, individuals can acquire even very complex knowledge structures.

His research on self-perpetuating development of encoding dispositions has demonstrated that accidentally acquired (and even very slight) cognitive preferences or other encoding/interpretive dispositions can gradually develop and strengthen in a self-perpetuating manner. Specifically, common encoding biases may convert ambiguous information into subjective experience of encountering — in fact nonexistent — evidence that supports pre-existing interpretive schemata of the individual, thus strengthening those schemata in a self-perpetuating manner. This mechanism may contribute to the development of personality dispositions and individual preferences, it may facilitate learning, but it can also lead to self-perpetuating development of dysfunctional biases, phobias, aversions and other symptoms of disorders.

Lewicki began to write data analysis
Data analysis
Analysis of data is a process of inspecting, cleaning, transforming, and modeling data with the goal of highlighting useful information, suggesting conclusions, and supporting decision making...

 software for the personal computer around 1984. He found the mainframe data analysis software difficult to use and needed a tool to analyze his research data. He gave this software away for free to colleagues. They provided positive feedback and this led him to incorporate StatSoft
StatSoft
StatSoft is a global provider of enterprise and desktop software for data analysis, data management, data visualization, data mining , and quality control.-Company History:...

. StatSoft then expanded into predictive analytics
Predictive analytics
Predictive analytics encompasses a variety of statistical techniques from modeling, machine learning, data mining and game theory that analyze current and historical facts to make predictions about future events....

 software "to find unexpected patterns and meaning out of huge mounds of seemingly unconnected data".

Lewicki's found that the fields of cognitive psychology
Cognitive psychology
Cognitive psychology is a subdiscipline of psychology exploring internal mental processes.It is the study of how people perceive, remember, think, speak, and solve problems.Cognitive psychology differs from previous psychological approaches in two key ways....

 and predictive analytics software overlap. And his teaching and research experience aided the development of the STATISTICA
STATISTICA
STATISTICA is a statistics and analytics software package developed by StatSoft. STATISTICA provides data analysis, data management, data mining, and data visualization procedures...

software.

Lewicki is the Chief Executive Officer and President of StatSoft.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK