Paul Boadi
Encyclopedia
Paul Boadi is a Black British
Black British
Black British is a term used to describe British people of Black African descent, especially those of Afro-Caribbean background. The term has been used from the 1950s to refer to Black people from former British colonies in the West Indies and Africa, who are residents of the United Kingdom and...

 music and entertainment agent and entrepreneur. He is currently the Joint CEO of NVA Holdings along with Chris Nathaniel
Chris Nathaniel
Chris Nathaniel is a young Black British sports and entertainment agent and entrepreneur. He is currently the CEO of NVA Holdings...

. NVA Holdings
NVA Holdings
NVA Holdings comprises four companies that all operate in the sports, music, entertainment, fashion, TV, film and youth brand markets. It is based in London, England and was founded by its joint CEOs, Chris Nathaniel and Paul Boadi.-NVA Entertainment Group:...

 has seven divisions specialising in different areas: NVA Entertainment Group, NVA Management, 2NV Records, 2NV Marketing and Promotions, Next generation TV and Film, and NVA Education. Since it was founded in 2004, Group companies have been involved in major projects for clients Rio Ferdinand
Rio Ferdinand
Rio Gavin Ferdinand is an English footballer. He plays at centre back for Manchester United in the Premier League and for the England national football team...

, Coca Cola, Sony PlayStation, Usain Bolt
Usain Bolt
The Honourable Usain St. Leo Bolt, OJ, C.D. , is a Jamaican sprinter and a five-time World and three-time Olympic gold medalist. He is the world record and Olympic record holder in the 100 metres, the 200 metres and the 4×100 metres relay...

, BlackBerry
BlackBerry
BlackBerry is a line of mobile email and smartphone devices developed and designed by Canadian company Research In Motion since 1999.BlackBerry devices are smartphones, designed to function as personal digital assistants, portable media players, internet browsers, gaming devices, and much more...

, John Terry
John Terry
John George Terry is an English professional footballer. Terry plays in a centre back position and is the captain of Chelsea in the Premier League...

, and Usher
Usher (entertainer)
Usher Terry Raymond IV , who performs under the mononym Usher, is an American singer-songwriter, and actor. He is considered around the world to be the reigning King of R&B. Usher rose to fame in the late 1990s with the release of his second album My Way, which spawned his first Billboard Hot 100...

.

Career

Boadi, who was born in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, began his business career in music at independent record label Washington Classics, which he helped expand in the Japanese market. Boadi then moved on to partner with Chris Nathaniel
Chris Nathaniel
Chris Nathaniel is a young Black British sports and entertainment agent and entrepreneur. He is currently the CEO of NVA Holdings...

 to found 2NV Records. The debut record from the label was T2’s ‘Heartbroken’, which rose to Number 2 in the UK national charts and has sold over 300,000 copies.

Paul provided music supervision for the ITV series ‘Rio’s World Cup Windups’, where Manchester United Defender Rio Ferdinand
Rio Ferdinand
Rio Gavin Ferdinand is an English footballer. He plays at centre back for Manchester United in the Premier League and for the England national football team...

 played elaborate practical jokes on fellow footballers including David Beckham
David Beckham
David Robert Joseph Beckham, OBE is an English footballer who plays midfield for Los Angeles Galaxy in Major League Soccer, having previously played for Manchester United, Preston North End, Real Madrid, and A.C...

 and Wayne Rooney
Wayne Rooney
Wayne Mark Rooney is an English footballer who plays as a striker for Premier League club Manchester United and the England national team...

. Boadi ensured that credible tracks were chosen to complement the look and feel of the production.

In November 2010, Boadi brought the sports and music sides of NVA together when the company was instructed by an anonymous rap mogul to find footballers to partner in a new music venture and approached Manchester City Forward Shaun Wright-Phillips
Shaun Wright-Phillips
Shaun Cameron Wright-Phillips is an English footballer who plays for Queens Park Rangers and the England national team. He is the adopted son of former England international, Ian Wright and the half-brother of fellow professional football player Bradley Wright-Phillips...

 and his teammate, Defender Joleon Lescott
Joleon Lescott
Joleon Patrick Lescott is an English footballer who currently plays for Manchester City. He plays as a centre-back, though he has played in various other positions across the defensive line, in particular left-back....

 as the potential prospects.

Boadi is also intimately involved with NVA Education's youth activities, including a music education programme designed to educate children on the music industry for Croydon
Croydon
Croydon is a town in South London, England, located within the London Borough of Croydon to which it gives its name. It is situated south of Charing Cross...

Council. Croydon approached NVA because the completion rate of their original course was unsatisfactory. NVA's reforms ensured that all the selected students succeeded in completing the full four week programme, which had never happened before.

External links

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