Dr. Paul Baines is a British marketing academic, specialising in the topic of marketing for political parties and candidates. He is Senior Lecturer in Marketing at Cranfield University

Cranfield University

Cranfield University is a British postgraduate university based on two campuses, with a research-oriented focus. The main campus is at Cranfield, Bedfordshire and the second is the Defence Academy of the United Kingdom based at Shrivenham, Oxfordshire. The main campus is unique in the United...

. Previously he was Director of Business Development at Middlesex University

Middlesex University

Middlesex University is a university in north London, England. It is located in the historic county boundaries of Middlesex from which it takes its name. It is one of the post-1992 universities and is a member of Million+ working group...

Business School.

Paul’s research has particularly focused on the application of market research and strategic marketing by political and corporate organisations in a political context. This includes marketing for political parties, government and special interest groups, war PR and propaganda, and lobbying, with market positioning, segmentation and persuasion as the key underlying dimensions.

Books

• co-editor, with Bal Chansarkar of Introduction to Marketing Research (MU Press, 1999),
• co-author, with Ross Brennan and Paul Garneauof Contemporary Strategic Marketing(Palgrave Macmillan, 2002), 2nd ed. 2007. ISBN 9780230507203
• co-author with Bal Chansarkar, of Introducing Marketing Research (John Wiley & Sons, 2002.),
• co-author, with John Egan and Frank Jefkins of Public Relations (Butterworth-Heinemann, 2004)
• co-author, with Sir Robert Worcester and Roger Mortimore of Explaining Labour’s Landslip (Politicos, 2005).
• co-author, with Chris Fill and Kelly Page of Marketing, Oxford University Press, 2008. ISBN 9780199290437