Patrón is a luxury brand of tequila
Tequila is a spirit made from the blue agave plant, primarily in the area surrounding the city of Tequila, northwest of Guadalajara, and in the highlands of the western Mexican state of Jalisco....

 produced in Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

 and sold in hand-blown, individually numbered bottles.

Made entirely from Blue Agave "piñas" (Spanish for pineapples), Patrón comes in five varieties: Silver, Añejo, Reposado, Gran Patrón Platinum and Gran Patrón Burdeos. Patrón also sells a tequila-coffee blend known as Patrón X.O. Cafe and a triple sec
Triple sec
Triple sec, originally Curaçao triple sec, is a variety of Curaçao liqueur, an orange-flavoured liqueur made from the dried peels of bitter and sweet orange....

, Patrón Citrónge.

Patrón will be the presenting sponsor of the American Le Mans Series
American Le Mans Series
The American Le Mans Series presented by Tequila Patrón is a sports car racing series based in the United States and Canada. It consists of a series of endurance and sprint races, and was created in the spirit of the 24 Hours of Le Mans. Teams compete in one of five classes: LMP1, LMP2 and LMPC...

 sports car racing championship for three years starting in 2010.


The Patrón Spirits Company, based in Las Vegas
Las Vegas metropolitan area
The Las Vegas Valley is the heart of the Las Vegas-Paradise, NV MSA also known as the Las Vegas–Paradise–Henderson MSA which includes all of Clark County, Nevada, and is a metropolitan area in the southern part of the U.S. state of Nevada. The Valley is defined by the Las Vegas Valley landform, a ...

, Nevada
Nevada is a state in the western, mountain west, and southwestern regions of the United States. With an area of and a population of about 2.7 million, it is the 7th-largest and 35th-most populous state. Over two-thirds of Nevada's people live in the Las Vegas metropolitan area, which contains its...

, was formed in 1989 by John Paul DeJoria
John Paul DeJoria
John Paul Jones DeJoria is famous as a former homeless person who went on to become a billionaire businessman. According to Forbes magazine, he is worth US$4 billion.- Early life and education :...

, a co-founder of John Paul Mitchell Systems
John Paul Mitchell Systems
John Paul Mitchell Systems is the company known for Paul Mitchell hair care products and styling tools. It was founded by John Paul DeJoria and Paul Mitchell in 1980 and is headquartered in Beverly Hills. Paul Mitchell also has beauty schools in multiple locations. The company sponsors a martial...


Critical Reaction

Wine Enthusiast and the Beverage Testing Institute have reviewed a number of the Patrón offerings over the last several years. The Patrón expressions have had some modest success at these spirit ratings
Spirit ratings
With a growing number of microdistilleries and an expanding number of offerings from large corporate entities, a number of institutions have arisen to provide professional evaluations of individual spirits...

competitions. Most notably, the Añejo 100% Agave was given a score of "90-95" from Wine Enthusiast in 2011.

External links

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