Pappas Group
Encyclopedia
The Pappas Group is an interactive strategy
, design and branding agency located in the Washington, DC area. Since its founding, the agency has provided brand consulting, creative and execution for companies and organizations across a multitude of verticals, garnering the team numerous industry awards and honors.
Pappas is a frequent speaker and keynote at design, branding and creative business conferences throughout the U.S. and beyond. Pappas writes a monthly column for the Washington Business Journal (WBJ) entitled "Branding- The Bottom Line," and was named a Business Smarts Columnist in 2009 by WBJ
GridPoint, Washington Kastles, Destination DC, City Shop Girl, National Trust for Historic Preservation, CSG Systems, Visual Sciences, Honest Tea and Network Solutions.
Client list includes Mazda,
Toyota, and Volvo
Vehicles. For Toyota Pappas developed an innovative car launch. Working with their manufacturer
and advertising agency
Pappas used several pre-launch mini sites to deliver unique online shopping experiences for four of Toyota's vehicles, including the Yaris
, and the RAV4
models. In the three months that the pre-launch mini sites were live, over 180,000 visitors spent an average of 11 minutes at the site. More than 70,000 users completed a full online car configuration, helping Toyota manufactures determine customer preferences that were then categorized by region and gender. 14,000 visitors searched deeper in the site, asking for more information about individual Toyota brand vehicles.
, Blackboard Learning System
, Georgetown University
, Harvard University
, and the University of Virginia
.
In April 2010, Pappas Group performed a complete redesign of the Georgetown University of Continuing Studies' website. The overall objective was to create a more cohesive experience on the site and to provide clear paths to the specific content that prospective students would be seeking. Robert L. Manuel, Dean of the School of Continuing Studies at Georgetown believes “The result of the collaborative effort with Pappas, to make our website more user-friendly and attractive, was an award-winning success.” The functionality and usability of the new site structure allow students, faculty and alumni to connect with each other.
Pappas Group has also worked with Harvard Business Publishing. Pappas transformed the Harvard Business Review's
online presence to maximize the impact of its rich content and deliver a unique experience to its distinct and various audiences. The 2010 REBRAND 100 Awards recognized Pappas Group's work, remarking, "It's[The Harvard Business Review's] website was out-dated and confusing, switching users between websites based on internal content organization rather than user experience
Pappas Group's work with Blackboard over the past six years outlines the maturation of a brand. Although Blackboard has evolved over the years from classroom software to software that manages E-learning
, transactions, E-commerce, and online communities their focus is education. In their branding strategy, Pappas maintained that focus with Blackboard's iconic chalkboard logo. In February 2005 Blackboard officially named Pappas Group it's marketing communications agency of record
Future Weapons
, and Deadliest Catch
series, INTERACT 08, and CSG Systems all establish and maintain brands in the media and entertainment industry.
In an interactive campaign, Pappas helped Discovery Channel's show, Future Weapons
, generate attention and viewers in 2006. The campaign launched on December 15th with an online teaser commercial intended to draw traffic to the show's website. Online viewers watched a 30 second flash video before being told they would be able to gain full access to the website until December 25. The website was designed to incorporate interactive features and giveaways. The Future Weapons campaign was deemed a success when over 4 million visitors came to the site in 30 days
Pappas Group also worked with the Discovery Channel
to create a browser-based dashboard to aggregate Deadliest Catch
fan sites and user-generated content. Pappas' Catch Network integrates the best Deadliest Catch
content created by fans, crew members and Discovery Channel itself. The Catch Network dashboard allows users to optimize their searches for real time Deadliest Catch updates. In July 2010, Anthony Pappas presented on Uniting Social Networks and Driving Engagement for Discovery Channel's Catch Network at the Online Marketing Summit in Washington D.C.
For CSG Systems Pappas Group designed "Content Direct," a video content platform that allows users to simply and quickly access details on Connect Direct features that are specific to their needs.
.CO
Country Code Top Level Domain as "a new internet domain extension". The first phase of their launch, focusing on education and awareness of .CO began in January, 2010. Leveraging the theme that "Anything is possible in the .CO era...", Pappas and .CO leveraged promotion through trade shows, direct mailers, events, online videos and email to spread to word to small business owners, brand owners and web professionals.
The final phase of the .CO launch was on Tuesday, July 20 at 2:00pm when all domain names opened to the public. Previously slotted domain names were auctioned off earlier in the year, attracting more than half of the top 500 global brands, including Facebook, Twitter, and Overstock.com. The URL for e.co sold in an auction for $81,000. Only 25 minutes after opening to the public on July 20 .CO had registered over 100 Thousand new domain names. To date, over 600,000 domains have been sold and the .co domain is now being used as a primary destination for Overstock (www.o.co), Twitter (www.t.co) and others.
, American Graphic Design Awards, Webby's
, REBRAND 100, Communicator, AGDA, W3 Silver and Print Magazine Interactive Awards.
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
, design and branding agency located in the Washington, DC area. Since its founding, the agency has provided brand consulting, creative and execution for companies and organizations across a multitude of verticals, garnering the team numerous industry awards and honors.
Anthony Pappas
After eight years as Senior Vice President/Executive Creative Director for Proxicom, Anthony Pappas launched the Pappas Group in early 2003. While at Proxicom, Pappas led the concept creation, identity development, information design and multimedia work for more than fifty Fortune 500 clients. Prior to his time at Proxicom, Pappas spent seven years in ‘traditional advertising,’ collaborating with organizations such as Saatchi & Saatchi and Grey. Pappas was responsible for art direction in the film, television and commercial industries for clients such has McDonalds, Pepsi and Warner Brothers.Pappas is a frequent speaker and keynote at design, branding and creative business conferences throughout the U.S. and beyond. Pappas writes a monthly column for the Washington Business Journal (WBJ) entitled "Branding- The Bottom Line," and was named a Business Smarts Columnist in 2009 by WBJ
Clients
Pappas Group works with clients large and small, international and local, Fortune 500 and non-profit. Clients include: Blackboard, Mazda, Nike, Toyota, University of Virginia, Timberland, Renewable Fuels Association, Harvard Business Review, Georgetown University, American University, JP Morgan Chase, Discovery Channel’s Future Weapons and Deadliest Catch, dot-CO, Volvo, Oceana, ColeHaan, Geico, Kodiak Financial, Corcoran College Art + Design, PR Web, Pfizer, Alarm.com, Inc.Alarm.com, Inc.
Alarm.com, Inc is a GSM wireless and web-enabled security system technology company that services over 750,000 residential and commercial customers throughout the United States and Canada.-History:...
GridPoint, Washington Kastles, Destination DC, City Shop Girl, National Trust for Historic Preservation, CSG Systems, Visual Sciences, Honest Tea and Network Solutions.
Automotive Clients
Pappas's AutomotiveAutomotive industry
The automotive industry designs, develops, manufactures, markets, and sells motor vehicles, and is one of the world's most important economic sectors by revenue....
Client list includes Mazda,
Mazda
is a Japanese automotive manufacturer based in Fuchū, Aki District, Hiroshima Prefecture, Japan.In 2007, Mazda produced almost 1.3 million vehicles for global sales...
Toyota, and Volvo
Volvo
AB Volvo is a Swedish builder of commercial vehicles, including trucks, buses and construction equipment. Volvo also supplies marine and industrial drive systems, aerospace components and financial services...
Vehicles. For Toyota Pappas developed an innovative car launch. Working with their manufacturer
Manufacturing
Manufacturing is the use of machines, tools and labor to produce goods for use or sale. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale...
and advertising agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
Pappas used several pre-launch mini sites to deliver unique online shopping experiences for four of Toyota's vehicles, including the Yaris
Toyota Yaris
The Toyota Yaris is a subcompact car produced by Toyota since 1999. Between 1999 and 2005, some markets received the same vehicles under the Toyota Echo name...
, and the RAV4
Toyota RAV4
The Toyota RAV4 is a compact crossover SUV from Toyota. It was the first compact crossover SUV, introduced in Japan and Europe in 1994 and beginning sales in North America in 1996...
models. In the three months that the pre-launch mini sites were live, over 180,000 visitors spent an average of 11 minutes at the site. More than 70,000 users completed a full online car configuration, helping Toyota manufactures determine customer preferences that were then categorized by region and gender. 14,000 visitors searched deeper in the site, asking for more information about individual Toyota brand vehicles.
Education Clients
Pappas Group has planned and executed branding campaigns for education-related organizations such as American UniversityAmerican University
American University is a private, Methodist, liberal arts, and research university in Washington, D.C. The university was chartered by an Act of Congress on December 5, 1892 as "The American University", which was approved by President Benjamin Harrison on February 24, 1893...
, Blackboard Learning System
Blackboard Learning System
The Blackboard Learning System is a virtual learning environment and course management system developed by Blackboard Inc. Features include course management, a customizable open architecture, and a scalable design that allows for integration with student information systems and authentication...
, Georgetown University
Georgetown University
Georgetown University is a private, Jesuit, research university whose main campus is in the Georgetown neighborhood of Washington, D.C. Founded in 1789, it is the oldest Catholic university in the United States...
, Harvard University
Harvard University
Harvard University is a private Ivy League university located in Cambridge, Massachusetts, United States, established in 1636 by the Massachusetts legislature. Harvard is the oldest institution of higher learning in the United States and the first corporation chartered in the country...
, and the University of Virginia
University of Virginia
The University of Virginia is a public research university located in Charlottesville, Virginia, United States, founded by Thomas Jefferson...
.
In April 2010, Pappas Group performed a complete redesign of the Georgetown University of Continuing Studies' website. The overall objective was to create a more cohesive experience on the site and to provide clear paths to the specific content that prospective students would be seeking. Robert L. Manuel, Dean of the School of Continuing Studies at Georgetown believes “The result of the collaborative effort with Pappas, to make our website more user-friendly and attractive, was an award-winning success.” The functionality and usability of the new site structure allow students, faculty and alumni to connect with each other.
Pappas Group has also worked with Harvard Business Publishing. Pappas transformed the Harvard Business Review's
Harvard Business Review
Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership among academics, executives,...
online presence to maximize the impact of its rich content and deliver a unique experience to its distinct and various audiences. The 2010 REBRAND 100 Awards recognized Pappas Group's work, remarking, "It's[The Harvard Business Review's] website was out-dated and confusing, switching users between websites based on internal content organization rather than user experience
Pappas Group's work with Blackboard over the past six years outlines the maturation of a brand. Although Blackboard has evolved over the years from classroom software to software that manages E-learning
E-learning
E-learning comprises all forms of electronically supported learning and teaching. The information and communication systems, whether networked learning or not, serve as specific media to implement the learning process...
, transactions, E-commerce, and online communities their focus is education. In their branding strategy, Pappas maintained that focus with Blackboard's iconic chalkboard logo. In February 2005 Blackboard officially named Pappas Group it's marketing communications agency of record
Media & Entertainment Clients
Pappas helped The Discovery Channel'sDiscovery Channel
Discovery Channel is an American satellite and cable specialty channel , founded by John Hendricks and distributed by Discovery Communications. It is a publicly traded company run by CEO David Zaslav...
Future Weapons
Future Weapons
Future Weapons, sometimes also written as FutureWeapons and Futureweapons, is a documentary television series that premiered on April 19, 2006 on the Discovery Channel. Host Richard "Mack" Machowicz, a former Navy SEAL, reviews and demonstrates the latest modern weaponry and military technology...
, and Deadliest Catch
Deadliest Catch
Deadliest Catch is a documentary/reality television series produced by Original Productions for the Discovery Channel. It portrays the real life events aboard fishing vessels in the Bering Sea during the Alaskan king crab and C. opilio crab fishing seasons.The Aleutian Islands port of Dutch Harbor,...
series, INTERACT 08, and CSG Systems all establish and maintain brands in the media and entertainment industry.
In an interactive campaign, Pappas helped Discovery Channel's show, Future Weapons
Future Weapons
Future Weapons, sometimes also written as FutureWeapons and Futureweapons, is a documentary television series that premiered on April 19, 2006 on the Discovery Channel. Host Richard "Mack" Machowicz, a former Navy SEAL, reviews and demonstrates the latest modern weaponry and military technology...
, generate attention and viewers in 2006. The campaign launched on December 15th with an online teaser commercial intended to draw traffic to the show's website. Online viewers watched a 30 second flash video before being told they would be able to gain full access to the website until December 25. The website was designed to incorporate interactive features and giveaways. The Future Weapons campaign was deemed a success when over 4 million visitors came to the site in 30 days
Pappas Group also worked with the Discovery Channel
Discovery Channel
Discovery Channel is an American satellite and cable specialty channel , founded by John Hendricks and distributed by Discovery Communications. It is a publicly traded company run by CEO David Zaslav...
to create a browser-based dashboard to aggregate Deadliest Catch
Deadliest Catch
Deadliest Catch is a documentary/reality television series produced by Original Productions for the Discovery Channel. It portrays the real life events aboard fishing vessels in the Bering Sea during the Alaskan king crab and C. opilio crab fishing seasons.The Aleutian Islands port of Dutch Harbor,...
fan sites and user-generated content. Pappas' Catch Network integrates the best Deadliest Catch
Deadliest Catch
Deadliest Catch is a documentary/reality television series produced by Original Productions for the Discovery Channel. It portrays the real life events aboard fishing vessels in the Bering Sea during the Alaskan king crab and C. opilio crab fishing seasons.The Aleutian Islands port of Dutch Harbor,...
content created by fans, crew members and Discovery Channel itself. The Catch Network dashboard allows users to optimize their searches for real time Deadliest Catch updates. In July 2010, Anthony Pappas presented on Uniting Social Networks and Driving Engagement for Discovery Channel's Catch Network at the Online Marketing Summit in Washington D.C.
For CSG Systems Pappas Group designed "Content Direct," a video content platform that allows users to simply and quickly access details on Connect Direct features that are specific to their needs.
dot-CO Internet
Since November 2009, .CO and Pappas Group have collaborated to develop an integrated marketing approach and long term strategy to market the long-standing ColombiaColombia
Colombia, officially the Republic of Colombia , is a unitary constitutional republic comprising thirty-two departments. The country is located in northwestern South America, bordered to the east by Venezuela and Brazil; to the south by Ecuador and Peru; to the north by the Caribbean Sea; to the...
.CO
.co
.co is the country code top-level domain assigned to the Republic of Colombia. It is administered by .CO Internet S.A.S., a strategic venture formed between Arcelandia S.A. and Neustar, Inc...
Country Code Top Level Domain as "a new internet domain extension". The first phase of their launch, focusing on education and awareness of .CO began in January, 2010. Leveraging the theme that "Anything is possible in the .CO era...", Pappas and .CO leveraged promotion through trade shows, direct mailers, events, online videos and email to spread to word to small business owners, brand owners and web professionals.
The final phase of the .CO launch was on Tuesday, July 20 at 2:00pm when all domain names opened to the public. Previously slotted domain names were auctioned off earlier in the year, attracting more than half of the top 500 global brands, including Facebook, Twitter, and Overstock.com. The URL for e.co sold in an auction for $81,000. Only 25 minutes after opening to the public on July 20 .CO had registered over 100 Thousand new domain names. To date, over 600,000 domains have been sold and the .co domain is now being used as a primary destination for Overstock (www.o.co), Twitter (www.t.co) and others.
Awards
Pappas Group is frequently recognized with industry awards including several Addy AwardsAddy Awards
The ADDY Awards is the world's largest advertising competition with over 50,000 entries annually. Founded in Florida in 1960 it was adopted by the American Advertising Federation, a not-for-profit industry association, as a national competition in 1968....
, American Graphic Design Awards, Webby's
Webby Awards
A Webby Award is an international award presented annually by The International Academy of Digital Arts and Sciences for excellence on the Internet with categories in websites, interactive advertising, online film and video, and mobile....
, REBRAND 100, Communicator, AGDA, W3 Silver and Print Magazine Interactive Awards.