Pantteri
Encyclopedia
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
as Katten (Swedish
Swedish language
Swedish is a North Germanic language, spoken by approximately 10 million people, predominantly in Sweden and parts of Finland, especially along its coast and on the Åland islands. It is largely mutually intelligible with Norwegian and Danish...
for "cat
Cat
The cat , also known as the domestic cat or housecat to distinguish it from other felids and felines, is a small, usually furry, domesticated, carnivorous mammal that is valued by humans for its companionship and for its ability to hunt vermin and household pests...
")), is a brand of Finnish
Finland
Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...
salmiakki
Salmiakki
Salty liquorice, also known as salmiak or salmiakki is a variety of liquorice flavoured with ammonium chloride, common in Netherlands, Nordic Countries, Baltic States and Northern Germany. Ammonium chloride gives salty liquorice an astringent, salty taste , which has been described as...
candy
Candy
Candy, specifically sugar candy, is a confection made from a concentrated solution of sugar in water, to which flavorings and colorants are added...
, made by Fazer
Fazer
Fazer is one of the largest corporations in the Finnish food industry.The company was originally founded by Karl Fazer in 1891, as a "French-Russian conditory" in central Helsinki...
.
Pantteri candies were first invented in 1965 as small, black salmiakki and liquorice gum drops in a typical cardboard candy box, with a picture of a panther on the box cover. A sugar
Sugar
Sugar is a class of edible crystalline carbohydrates, mainly sucrose, lactose, and fructose, characterized by a sweet flavor.Sucrose in its refined form primarily comes from sugar cane and sugar beet...
coating was later added to the drops, slightly altering their taste.
The most famous form of Pantteri, however, is the larger, sugar coated disc-shaped candies sold in a plastic bag, also with a picture of a panther on it. At first only salmiakki Pantteri candies were available, but in the 1990s Fazer introduced a fruit-flavoured version of Pantteri, "Pantteri Mix" (containing red, yellow and green fruit candies and normal salmiakki candies). Mixes of salmiakki and fruit candies are also available.
In the 2000s, the Pantteri drops sold in boxes were reverted to the original 1965 version, without the sugar coating. The text on the box says "Original Pantteri drops from 1965".
Later additions include "Lumipantteri Mix" (Finnish for "snow panther") in summer 2006, "Pantteri Mix" candies with white coating and "Pantteri Black Shot", candies with a salty liquorice filling.
Discontinued variations include "Musta Pantteri" (Finnish for "black panther"), which had a slightly higher ammonium chloride
Ammonium chloride
Ammonium chloride NH4Cl is an inorganic compound with the formula NH4Cl. It is a white crystalline salt that is highly soluble in water. Solutions of ammonium chloride are mildly acidic. Sal ammoniac is a name of natural, mineralogical form of ammonium chloride...
content than the regular salmiakki Pantteri, "Yöpantteri Mix" ("night panther") featuring fruit and salmiakki candies, shaped like panthers, stars and moons and "Rock Pantteri Mix", containing many different salty liquorice and fruit candies.
Visible advertising campaign
Advertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication...
s are an important part of Pantteri's publicity image. They were awarded as best advertising campaign in Finland twice, in 1999 and 2000. One advertising campaign featured a fiction
Fiction
Fiction is the form of any narrative or informative work that deals, in part or in whole, with information or events that are not factual, but rather, imaginary—that is, invented by the author. Although fiction describes a major branch of literary work, it may also refer to theatrical,...
al latino
Latino
The demonyms Latino and Latina , are defined in English language dictionaries as:* "a person of Latin-American descent."* "A Latin American."* "A person of Hispanic, especially Latin-American, descent, often one living in the United States."...
character called "El Pantero", sporting advertising slogan
Slogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...
s in mock Spanish
Mock Spanish
Mock Spanish is a term sometimes used to describe a variety of usages common in some otherwise monolingual Anglo-American circles. The term has been popularized by anthropologist-linguist Jane H. Hill of the University of Arizona, most recognizably in relation to the catchphrase, "Hasta la vista,...
such as "El Pantero baila" and "Baila y come". The current advertising campaign promotes "Panthóur", a humorous variation of the popular parkour
Parkour
Parkour is a method of movement focused on moving around obstacles with speed and efficiency. Originally developed in France, the main purpose of the discipline is to teach participants how to move through their environment by vaulting, rolling, running, climbing and jumping...
sport.
In 2006, Fazer started selling Pantteri in Sweden as Katten.
Finland
- Original Pantteri drops with a salty liquorice flavor
- Salty liquorice flavored, bigger Pantteri candies
- Pantteri Mix, a mix of salty liquorice and fruit candies
- Pantteri Duo with salty liquorice and exotic fruit candies
- Lumipantteri Mix, salty liquorice and fruit candies with a white coating
- Pantteri Black Shot, filled salty liquorice candies
- Xylitol Pantteri, salty liquorice candies sweetened with xylitol instead of sugar (discontinued)
- Musta Pantteri with a stronger salty liquorice flavor than the normal Pantteri candy (discontinued)
- Small Pantteri drops with a sugar coating (discontinued)
- Small sugar coated Pantteri drops with salty liquorice, fruit and cola candies (discontinued)
- Small tar-flavored Pantteri drops (discontinued)
- Musta Pantteri Mix, with the original Musta Pantteri and also salty liquorice candies shaped like eyes and paws (discontinued)
- a salty liquorice flavored Pantteri ice pop made by Valiojäätelö (discontinued)
- Yöpantteri Mix, a mix of fruit and salty liquorice candies shaped like panthers, stars and moons (discontinued)
- Pantteri Tassut, small salty liquorice and fruit candies shaped like paws (discontinued)
- Rock Pantteri Mix, a mix of fruit and salty liquorice candies (discontinued)
Sweden (Katten)
- Salta katten (similar to the Pantteri Tassut salty liquorice candies)
- Söta katten (similar to the Pantteri Tassut fruit candies)
- Vinterkatten (similar to Lumipantteri Mix)
- Salta katten, small drops shaped like a cat's head (previously known as Salta lakritsfigurer)
- Natt katten (similar to Yöpantteri Mix)